1. How
do
you
know
if
you
are
a
CEO?
Lauren
Celano
Lauren@propelcareers.com
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
1

2. Technology
Developed
-­‐
Now
What?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
2

3. Becoming
CEO
The
CEO
role
is
all
about
 Crea'ng
the
vision
 Building
the
team
 Addressing
market
needs
 Business
development
 Budge'ng
and
Forecas'ng
 Securing
financing
 Establishing
partnerships
and
collabora'ons
 Exit
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
3

4. Are
you
a
CEO?
Lets
evaluate
a
few
Business
consideraFons

5. What
Stage
is
your
Company?
 Is
the
company
just
formed?
 Are
you
close
to
product
Launch?
 Are
you
genera'ng
revenue?
 If
not,
when
will
you
be
genera'ng
revenue?
 When
will
you
be
break
even?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
5

6. What
type
of
company
do
you
have?
Social
Venture
Life
Style
Business
High
Growth
Company
Normal
Growth
Company
Extreme
Growth
Company
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
6

7. Where
is
your
current
funding
from?
 Boot
strapped
 Business
Plan
Compe''ons
 Grants
 Debt
Capital
 Crowdfunding
 Angel
Funding
 Series
A
 Series
B,
C,
etc
 Corporate
Partnerships
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
7

8. Do
you
need
more
funding
soon?
 Debt
Capital
 Angel
 Venture
 Corporate
Partnership
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
8

9. What
is
your
Business
Model?
 SAAS
 Fee
for
Service
 License
 Royalty
 Direct
to
Consumer
 B2B
 Other?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
9

10. What
is
your
Exit
Strategy?
M&A
IPO
Other?
Over
what
is
your
'meframe?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
10

11. Are
you
a
CEO?
Personal
ConsideraFons

12. Are
you
conversant
with
the
following?
 Cap
Tables
 Stock,
Preferred
stock,
Common
stock
 Op'ons
/
Warrants
 Dividends
 Control
Rights
 Pre-­‐money
and
post-­‐money
valua'ons
 Dilu'on
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
12

13. Are
you
conversant
on?
 Valua'ons
 Preference
 Governance
 Restric've
Convenants
 Representa'ons
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
13

14. Have
you
built
and
run
a
company?
Yes
or
No
If
yes,
was
the
industry
or
stage
of
company
the
same?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
14

15. Can
you
Pivot?
 If
market
needs
change
 If
technology
requirements
need
to
change
 If
compe''ve
landscape
change
 If
financial
outlook
changes
This
is
very
difficult
for
scienFfic
/
technical
founders
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
15

16. Do
you
have
a
firm
handle
on
Risks
 Patent
risks
 Regulatory
risks
 Reimbursement
risks
 Market
/
Compe''ve
risks
 Other?
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
16

17. Can
you
Sell?
 Can
you
sell
your
vision
to
current
and
poten'al
employees,
customers,
partners,
board
members,
investors
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
17

18. Have
you
Built
a
Team
 Hired
or
fired
people
 Interviewed
and
wri]en
job
descrip'ons
 Nego'ated
offers
 Conducted
performance
reviews
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
18

19. Personal
QualiFes
for
a
CEO
Can
you
learn
quickly
Can
you
ask
the
right
ques'ons
Are
you
comfortable
being
out
of
your
comfort
zone
Can
you
find
people
to
learn
from
Can
you
take
risks
Can
you
make
tough
decisions
Are
you
persuasive,
persistent,
passionate
and
enthusias'c
 Do
you
work
hard
 Do
you
set
goals,
listen,
and
follow-­‐up







Confiden'al;
Not
for
Distribu'on.
January
7,
2014
19

20. What
do
you
want
out
of
the
role?
Or
Confiden'al;
Not
for
Distribu'on.
January
7,
2014
20

21. Confiden'al;
Not
for
Distribu'on.
January
7,
2014
21

22. Contact
Details
Lauren
Celano
Founder
and
CEO
Propel
Careers
cell:
215-­‐370-­‐2285
email:
Lauren@propelcareers.com
Blog:
hVp://www.propelcareers.com/blog/
Twi]er:
hVp://twiVer.com/Propel_Careers
Facebook:
Propel
Careers
Linked
in:
Propel
Careers
Fueling
InnovaFon.
Fostering
Leaders.
www.propelcareers.com
22