WE DOMINATE THE REGION!

1. Marketing Proposal
Marketing the Property of:
Mr. & Mrs. Seller
Located at:
0000 Someplace Lane
Bel Air, Maryland 21015
Presented by
Arletha (Candy) Myers,
Realtor

2. I SHARE YOUR GOALS
 1. STRIVE FOR THE LARGEST
RETURN ON YOUR INVESTMENT
 2. SELL YOUR HOME IN THE LEAST
AMOUNT OF TIME
 3. WITH THE LEAST
INCONVENIENCE TO YOU.

3. Why Long and Foster Real
Estate, Inc.?
 A smart sale is one that’s quick and profitable
and that’s exactly what we want yours to be.
Consult with one of our real estate experts to
give your real estate the exposure it deserves
when selling your home.
 Long & Foster is the largest real estate
company in the Mid-Atlantic region. Our goal
is to bring you the total home ownership
experience. That means providing services
that go beyond the exchange of real estate.
We can help with your mortgage, title, and
insurance. We also provide relocation and
settlement services. And, when it comes to
maintenance, repairs and upgrades to your
home, we know people. Our partnerships with
some of the region’s top service providers
make us a convenient, single stop when you’re
ready to get work done on your home.
 WE DOMINATE the REGION!

4. Why My Office?
 Close to your home
 Hours of Operation
 Our Manager
The Bel Air office
Mike Scarborough
 Office Administrators:
Office Staff
 My Colleagues
 Largest Real Estate Office in
Harford County
 #1 Real Estate Office in Harford
County
 We OWN the REGION!

5. Why Me?
 We will discuss this in detail
when we meet.

6. Understanding Agency
 Who I represent
 Seller Representation
 Buyer Representation
 Dual Agency

7. My Professional Credentials
 I am dedicated to serving my customers. I will
communicate with you and follow through on the details.
 I know the local real estate market and how to help you
price and present your house to attract prospective
buyers.
 As an active member of the local Board of Realtors and
Multiple Listing Service, I cooperate fully with other
brokers and agents to ensure maximum marketing
I will exposure for your property.
devote my
efforts to  Networking is intrugal part of my business as it allows for
the me to develop, nurture, and maintain relationships with
successful other professionals in my industry.
marketing
of your
property.

8. Arletha (Candy) Myers
 One America
 Mother of three Certification
 Resident of Harford  Previews Property
County Specialist
 Member National Notary  Credit Smart trainer
Association  Workforce Housing
 Life Member Million Dollar Certified
Realtors Assoc. of Harford
Co.  Home from work
 2010-2011 President MDRA
 Member Harford Co. &
Cecil Board of Realtors
 Member National
Association of Realtors
 Member Maryland State
Association of Realtors
 2008 President Women’s
Council of Realtors
 Immediate Past-President
Harford County Women’s
Council of Realtors
 2010 Secretary, Maryland
State Chapter, WCR
 2009,2010 Director HCAR

9. Awards
 2007 Harford County Association of
Realtors Distinguished Sales
Associate of the Year.
 2009 Harford County Association of
Realtors Community Service award
 2009 Harford County Association of
Realtors, Presidents Award

10. Arletha (Candy) Myers
 I know how
important my  Vision without action is
family is to me…I’ll merely a dream…
remember that as I Action without vision is
serve yours. the passing of time…
Vision with action can
change your world

11. WHAT SHOULD YOU EXPECT
 We will discuss this during my
interview appointment with you.

12. Execute the Marketing Plan
 There are two Primary Goals that
marketing plans is set to achieve:
 1. Create a stream of showings to qualified and
interested purchasers
2. Make it easy for them to write an offer after
they arrive
 When I am called in for an interview I will
discuss my marketing plan in detail.

13. The Best Seller TM
Marketing Services Guarantee
My Guarantee
You will know
exactly what to
expect from me
eyery step of
the way.
Guaranteed!

14. People Reading Newspapers
Source – Washington Post 2/20/05
 “Newspaper readership is down,
and Americans’ interest in news
from all sources – aside from the
Internet – is on a decade long
decline”

15. People Reading Newspapers
Source – Washington Post 2/20/05
 In 1967 81% of the 35-54 age group
 In 2004 53% of the 35-54 age group
 In 1967 73% of the 25-34 age group
 In 2004 38% of the 25-34 age group

16. Buyers are moving on line…
FACT: 40% of buyers use the Internet MORE than newspapers
FACT: 73% use the internet to help in their search
Source: The 2003 NAR Profile of Home Buyers and Sellers Use of media at some point in the home search process

17. Listing Performance
Guarantee
If I fail to perform as promised,
you are entitled to terminate
the exclusive listing
agreement.

18. How to determine a Competitive
Price
for your property
Compare your
property with
similar properties:
Currently Recently Offered
for Sale Sold Did not Sell

19. The perils of Overpricing
 If you call me for my
professional guidance, we will
discuss the consequences
of overpricing your home in detail
Let’s get the
at my interview appointment
highest price with you.
obtainable, in
the shortest
period of time,
with the least
inconvenience
to you!

20. Finding the Buyer
for your property
 Identify Buyer Groups
 Marketing to other Real Estate Professionals
 Marketing directly to Home Buyers

21. Preparing Your Home
Outside your home:
 Cut the lawn, Trim shrubs
 Edge driveway & sidewalks
 Replace downed shutters, gutters &
downspouts
The first  Paint front door and touch-ups
impression
sets the
mood of
 Plant flowers
potential
buyers.  Replace torn screens

22. Preparing Your Home
Inside your home:
 I will work with you and
provide you with a home
enhancement summary
specifically customized to
your home.

23. Handling Showings
 Someone will call to set up an
appointment, short notice is
possible
 Open drapes, blinds
 Turn on lights
 Turn on soft music
 Secure jewelry, cash and valuables
Trust the  Put dog outside
real estate
professional  Cool in summer / warm in winter
to show
your  Stay out of the way
property to
its best
advantage.

24. Getting an offer: Contracts
When an offer is presented
I will provide you with the following information:
 The offer
 Net proceeds
 Information about the buyer
 Record of showings and
Would you be comments received
upset if your
home sold  Updated market information
quickly?

25. From Contract to Closing
After contract acceptance:
 Contingency inspections
 Insurance endorsement for buyer
 Lender appraisal
 Termite inspection
 Contingency removal
(Financing, Sale of buyer’s home, Other)
 Walk through
 Communication
 Settlement

26. Settlement
The close of escrow or “Closing”
 Bring keys
 Sign required
forms
 Sign Deed
The buyer is
entitled to
move in
immediately
after closing,
unless other
arrangements
have been
made.

27. Thanks so much
The Candy Connection
Connecting Buyers & Sellers by opening one DOOR at a
TIME
Visit my webpage to tour every home for sale
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