Social Networking - IAB workshop
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An introduction on Social Media and Networks presented to IAB Belgium members
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Social Networking - IAB workshop
- 1. Social Networks IAB Workshop June 2008
- 2. About Me David Hachez www.theafter.be/
- 6. The Break Up – part 1
- 8. TIME & SPACE 24/7 - WW
- 10. NETWORKS One to all & P2P
- 12. ENCODING ∞
- 14. CONTRIBUTE Review, Rate & Publish
- 16. SEARCH Find & Retrieve
- 20. Youcracy
- 21. David Armano
- 25. S urf is over, Life took over Communication Information Entertainment Surfing Transactions Creation 38% 22% 17% 8% 7% 5% Caroline Vogt – Microsoft Research
- 26. What’s in it for the marketer?
- 31. Why does it matter? Credibility of People’s opinion 2 % 98 % Emarketer.com
- 32. Social is the new currency
- 33. Top 20 Websites on 25-44 Belgian Comscore
- 34. Meeting people Google Trends
- 35. Finding a Job Google Trends
- 40. Getting informed Google Trends
- 42. How can I fit in that picture? As a marketer
- 43. Evolution
- 45. David Armano
- 48. Youcracy
- 49. Share of conversations is the new (battle) challenge
- 50. Cases
- 52. Offense: Dove Value Source: Forrester Product Experience
- 53. Offense: Dove Value Costs Source: Forrester Product Experience Shared Experience Social Marketing Product, Place, Price, R&D, Production Promotion, Branding, Loyalty
- 54. Offense: Dove Social Marketing Value Costs Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Loss Profit Source: Forrester Product Experience Shared Experience
- 55. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Product Experience Shared Experience
- 56. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers Source: Forrester Product Experience Shared Experience
- 57. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers WOM Source: Forrester Product Experience Shared Experience
- 58. Offense: Dove Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Peers WOM Co-creation Source: Forrester Product Experience Shared Experience
- 61. Financial services firms 47% 25% 28% Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Product Experience Shared Experience
- 62. Defense 47% 25% Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Flog Source: Forrester Product Experience Shared Experience
- 63. Defense 47% Service error Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Source: Forrester Flog Product Experience Shared Experience
- 64. Defense Consumer review Social Marketing Value Costs Loss Profit Product, Place, Price, R&D, Production Promotion, Branding, Loyalty Service error Flog Source: Forrester Product Experience Shared Experience
- 65. Defense Offense Source: Forrester P O S T People Objectives Strategy Technology Isolated Low cost Product Monitor, Respond Networking High value Story Network, Enabling
- 66. Xbox Case
- 81. SOCIAL IN THE GENES
- 82. The Break Up part 2
- 84. Future
- 85. Web 3.0