SlideShare ist ein Scribd-Unternehmen logo

Introduction to Web Analytics

•
•
David Hachez
David Hachez

This document provides an overview of web analytics and social media dashboards. It defines key terms like analytics, creation, curation, control and collaboration. It then lists popular tools for each category, such as Google Analytics for insights, Skype for exchange, and Dropbox for storage. The document concludes by posing an open question about web analytics.

Bildung
1 von 17
Downloaden Sie, um offline zu lesen
Web Analytics ECS Brussels - September 2012
Hello, my name is David Hachez @theafter
Definitions Basics Uses
toolbox http://classroomclipart.com
Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Tcounter,Woopra Google+ Flickr, Picasa Evernote RescueTime,Beebole FB pages/groups BaseCamp Instagr.am Dropbox AddThis,Bit.ly Linkedin Zoho projects Prezy Issuu ClickTale,Seevolution Slideshare DialogFeed Crowdspring Blogger, WP Soundcloud Knowledge Plaza Getsatisfaction, ODesk, Mindmeister Posterous,Tumblr MySpace Docstoc SocialBro GhostBloggers Youtube Storify Google Apps 4square Hootsuite Vimeo Wiki Zoho Gowalla CoTweet,Twitspark Dailymotion Netvibes Docs.com, Office365 Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare, Attentio, Whoopaa Acrobat Qik (mobile) Sproutsocial Capital Creation Curation Control Collaboration social media dashboard - beta version The After
Analytics http://www.euromonitor.com
on site
off site
others
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
The Big Picture source: http://www.theuxbookmark.com
Thanks

Empfohlen

The return on investment of Social Media
The return on investment of Social MediaThe return on investment of Social Media
The return on investment of Social MediaDavid Hachez
 
Marketing & Sales - Founder institute Brussels
Marketing & Sales - Founder institute BrusselsMarketing & Sales - Founder institute Brussels
Marketing & Sales - Founder institute BrusselsDavid Hachez
 
The ROI of Social Media
The ROI of Social MediaThe ROI of Social Media
The ROI of Social MediaDavid Hachez
 
The Community Manager
The Community ManagerThe Community Manager
The Community ManagerDavid Hachez
 
Introduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS BrusselsIntroduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS BrusselsDavid Hachez
 
Company 2.0 - Solvay Entrepreneurs May 2012
Company 2.0 - Solvay Entrepreneurs May 2012Company 2.0 - Solvay Entrepreneurs May 2012
Company 2.0 - Solvay Entrepreneurs May 2012David Hachez
 
Genetwerkt innoveren
Genetwerkt innoverenGenetwerkt innoveren
Genetwerkt innoverenVRmaster
 
The Community Manager (v1.1)
The Community Manager (v1.1)The Community Manager (v1.1)
The Community Manager (v1.1)David Hachez
 

Empfohlen

The return on investment of Social Media
The return on investment of Social MediaThe return on investment of Social Media
The return on investment of Social MediaDavid Hachez
 
Marketing & Sales - Founder institute Brussels
Marketing & Sales - Founder institute BrusselsMarketing & Sales - Founder institute Brussels
Marketing & Sales - Founder institute BrusselsDavid Hachez
 
The ROI of Social Media
The ROI of Social MediaThe ROI of Social Media
The ROI of Social MediaDavid Hachez
 
The Community Manager
The Community ManagerThe Community Manager
The Community ManagerDavid Hachez
 
Introduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS BrusselsIntroduction to Web Analytics @ ECS Brussels
Introduction to Web Analytics @ ECS BrusselsDavid Hachez
 
Company 2.0 - Solvay Entrepreneurs May 2012
Company 2.0 - Solvay Entrepreneurs May 2012Company 2.0 - Solvay Entrepreneurs May 2012
Company 2.0 - Solvay Entrepreneurs May 2012David Hachez
 
Genetwerkt innoveren
Genetwerkt innoverenGenetwerkt innoveren
Genetwerkt innoverenVRmaster
 
The Community Manager (v1.1)
The Community Manager (v1.1)The Community Manager (v1.1)
The Community Manager (v1.1)David Hachez
 
New Media and Fundraising
New Media and FundraisingNew Media and Fundraising
New Media and FundraisingImponna
 
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now Me
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now MeGeo Location Social Location Gowalla Foursquare Brightkite Loopt Now Me
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now MeBrent Purves - Vancouver Internet Marketing Consultant
 
Future of Media, Part 2, Content
Future of Media, Part 2, ContentFuture of Media, Part 2, Content
Future of Media, Part 2, ContentFernando Samaniego
 
Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009Louis Gray
 
Geotag Privacy Canada
Geotag Privacy CanadaGeotag Privacy Canada
Geotag Privacy CanadaBrent Purves - Vancouver Internet Marketing Consultant
 
Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?Julia Parra
 
Tweeting, blogging, posting
Tweeting, blogging, postingTweeting, blogging, posting
Tweeting, blogging, postingdbloom
 
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plannois3lab
 
The good news in social media part 2
The good news in social media part 2The good news in social media part 2
The good news in social media part 2Greg Dhuyvetter
 
Presentacion Drumbeat
Presentacion DrumbeatPresentacion Drumbeat
Presentacion Drumbeatesenabre
 
Using Social Media Tools to Educate
Using Social Media Tools to EducateUsing Social Media Tools to Educate
Using Social Media Tools to EducateAuburn University
 
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdhAssignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdhAbc Abc
 
Assignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft twoAssignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft twoksumbland
 
CDSI Game - Tools
CDSI Game - ToolsCDSI Game - Tools
CDSI Game - ToolsAmy Sample Ward
 
Social media plus final
Social media plus finalSocial media plus final
Social media plus finalFrankie Forsyth
 
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory mediaMicroblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory mediaJyri Engeström
 
Ded digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctDed digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
 
Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.St. Petersburg College
 
Lasa esolutions campaigning and awareness
Lasa esolutions campaigning and awarenessLasa esolutions campaigning and awareness
Lasa esolutions campaigning and awarenessChildren England
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
 
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionIntroduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
 
Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics Jigsaw Academy
 

Weitere ähnliche Inhalte

Was ist angesagt?

New Media and Fundraising
New Media and FundraisingNew Media and Fundraising
New Media and FundraisingImponna
 
Future of Media, Part 2, Content
Future of Media, Part 2, ContentFuture of Media, Part 2, Content
Future of Media, Part 2, ContentFernando Samaniego
 
Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009Louis Gray
 
Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?Julia Parra
 
Tweeting, blogging, posting
Tweeting, blogging, postingTweeting, blogging, posting
Tweeting, blogging, postingdbloom
 
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plannois3lab
 
The good news in social media part 2
The good news in social media part 2The good news in social media part 2
The good news in social media part 2Greg Dhuyvetter
 
Presentacion Drumbeat
Presentacion DrumbeatPresentacion Drumbeat
Presentacion Drumbeatesenabre
 
Using Social Media Tools to Educate
Using Social Media Tools to EducateUsing Social Media Tools to Educate
Using Social Media Tools to EducateAuburn University
 
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdhAssignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdhAbc Abc
 
Assignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft twoAssignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft twoksumbland
 
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory mediaMicroblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory mediaJyri Engeström
 
Ded digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctDed digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
 
Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.St. Petersburg College
 
Lasa esolutions campaigning and awareness
Lasa esolutions campaigning and awarenessLasa esolutions campaigning and awareness
Lasa esolutions campaigning and awarenessChildren England
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
 

Was ist angesagt? (20)

New Media and Fundraising
New Media and FundraisingNew Media and Fundraising
New Media and Fundraising
 
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now Me
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now MeGeo Location Social Location Gowalla Foursquare Brightkite Loopt Now Me
Geo Location Social Location Gowalla Foursquare Brightkite Loopt Now Me
 
Future of Media, Part 2, Content
Future of Media, Part 2, ContentFuture of Media, Part 2, Content
Future of Media, Part 2, Content
 
Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009Technology and the Real-Time Web: Blog World Expo 2009
Technology and the Real-Time Web: Blog World Expo 2009
 
Geotag Privacy Canada
Geotag Privacy CanadaGeotag Privacy Canada
Geotag Privacy Canada
 
Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?Web 2.0: What's the Buzz?
Web 2.0: What's the Buzz?
 
Tweeting, blogging, posting
Tweeting, blogging, postingTweeting, blogging, posting
Tweeting, blogging, posting
 
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plan
 
The good news in social media part 2
The good news in social media part 2The good news in social media part 2
The good news in social media part 2
 
Presentacion Drumbeat
Presentacion DrumbeatPresentacion Drumbeat
Presentacion Drumbeat
 
Using Social Media Tools to Educate
Using Social Media Tools to EducateUsing Social Media Tools to Educate
Using Social Media Tools to Educate
 
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdhAssignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
Assignment 12 (ii)_-_planning_for_documentary_draft_2[1] kfjdgdh
 
Assignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft twoAssignment 12 (ii) planning for documentary draft two
Assignment 12 (ii) planning for documentary draft two
 
CDSI Game - Tools
CDSI Game - ToolsCDSI Game - Tools
CDSI Game - Tools
 
Social media plus final
Social media plus finalSocial media plus final
Social media plus final
 
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory mediaMicroblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
 
Ded digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ctDed digital ready social media sept 12 all ff and ct
Ded digital ready social media sept 12 all ff and ct
 
Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.Google+ How Can It Help Enhance Your Personal Learning Network.
Google+ How Can It Help Enhance Your Personal Learning Network.
 
Lasa esolutions campaigning and awareness
Lasa esolutions campaigning and awarenessLasa esolutions campaigning and awareness
Lasa esolutions campaigning and awareness
 
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareOnline09 Elearning By Design Frankie Forsyth Its About Us S Share
Online09 Elearning By Design Frankie Forsyth Its About Us S Share
 

Andere mochten auch

Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionIntroduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
 
Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics Jigsaw Academy
 
An Introduction to Web Analytics
An Introduction to Web AnalyticsAn Introduction to Web Analytics
An Introduction to Web Analyticsiexpertsforum
 
System software and application software
System software and application softwareSystem software and application software
System software and application softwareSanjay Vasava
 
Module 1 introduction to web analytics
Module 1 introduction to web analyticsModule 1 introduction to web analytics
Module 1 introduction to web analyticsGayathri Choda
 
A practical introduction to Web analytics for technical communicators
A practical introduction to Web analytics for technical communicatorsA practical introduction to Web analytics for technical communicators
A practical introduction to Web analytics for technical communicatorsSamartha Vashishtha
 
NLIDB(Natural Language Interface to DataBases)
NLIDB(Natural Language Interface to DataBases)NLIDB(Natural Language Interface to DataBases)
NLIDB(Natural Language Interface to DataBases)Swetha Pallati
 
Querying your database in natural language by Daniel Moisset PyData SV 2014
Querying your database in natural language by Daniel Moisset PyData SV 2014Querying your database in natural language by Daniel Moisset PyData SV 2014
Querying your database in natural language by Daniel Moisset PyData SV 2014PyData
 
Introduction to web analytics and the Google analytics platform pdf
Introduction to web analytics and the Google analytics platform pdfIntroduction to web analytics and the Google analytics platform pdf
Introduction to web analytics and the Google analytics platform pdfMartin Bloomfield
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/ReportKantinath Banerjee
 
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COM
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COMBuying Domain Names / Selecting Hosting / WordPress .ORG vs .COM
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COMDavid Bisset
 

Andere mochten auch (13)

Introduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionIntroduction to Web Analytics - Zach Olsen Stukent Expert Session
Introduction to Web Analytics - Zach Olsen Stukent Expert Session
 
Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics Topic 1 Introduction to web analytics
Topic 1 Introduction to web analytics
 
An Introduction to Web Analytics
An Introduction to Web AnalyticsAn Introduction to Web Analytics
An Introduction to Web Analytics
 
System software and application software
System software and application softwareSystem software and application software
System software and application software
 
Chapter5
Chapter5Chapter5
Chapter5
 
Module 1 introduction to web analytics
Module 1 introduction to web analyticsModule 1 introduction to web analytics
Module 1 introduction to web analytics
 
Quepy
QuepyQuepy
Quepy
 
A practical introduction to Web analytics for technical communicators
A practical introduction to Web analytics for technical communicatorsA practical introduction to Web analytics for technical communicators
A practical introduction to Web analytics for technical communicators
 
NLIDB(Natural Language Interface to DataBases)
NLIDB(Natural Language Interface to DataBases)NLIDB(Natural Language Interface to DataBases)
NLIDB(Natural Language Interface to DataBases)
 
Querying your database in natural language by Daniel Moisset PyData SV 2014
Querying your database in natural language by Daniel Moisset PyData SV 2014Querying your database in natural language by Daniel Moisset PyData SV 2014
Querying your database in natural language by Daniel Moisset PyData SV 2014
 
Introduction to web analytics and the Google analytics platform pdf
Introduction to web analytics and the Google analytics platform pdfIntroduction to web analytics and the Google analytics platform pdf
Introduction to web analytics and the Google analytics platform pdf
 
Sample Social media analysis/Report
Sample Social media analysis/ReportSample Social media analysis/Report
Sample Social media analysis/Report
 
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COM
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COMBuying Domain Names / Selecting Hosting / WordPress .ORG vs .COM
Buying Domain Names / Selecting Hosting / WordPress .ORG vs .COM
 

Ähnlich wie Introduction to Web Analytics

Your company & the “social stuff” - advanced
Your company & the “social stuff” - advancedYour company & the “social stuff” - advanced
Your company & the “social stuff” - advancedDavid Hachez
 
Heritage Tourism Presentation
Heritage Tourism Presentation Heritage Tourism Presentation
Heritage Tourism Presentation scottywoodhouse
 
Brand Science
Brand ScienceBrand Science
Brand ScienceiStrategy
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and bloggingCOMP 113
 
TikiFest Montreal Mars 2009 fr.
TikiFest Montreal Mars 2009 fr.TikiFest Montreal Mars 2009 fr.
TikiFest Montreal Mars 2009 fr.Régis Barondeau
 
Social Media404 Pod Camp Toronto Social Media On A Budget
Social Media404 Pod Camp Toronto Social Media On A BudgetSocial Media404 Pod Camp Toronto Social Media On A Budget
Social Media404 Pod Camp Toronto Social Media On A BudgetJohn Sheridan
 
Content Curation tools/platform comparison
Content Curation tools/platform comparison Content Curation tools/platform comparison
Content Curation tools/platform comparison Capital Group
 
Introduction to Social Media For Small Business
Introduction to Social Media For Small BusinessIntroduction to Social Media For Small Business
Introduction to Social Media For Small BusinessWeb.com
 
Digital Convergence at the AWM
Digital Convergence at the AWMDigital Convergence at the AWM
Digital Convergence at the AWMMal Booth
 
L11 What is social media 2012
L11 What is social media 2012L11 What is social media 2012
L11 What is social media 2012dcullinane
 
Outils des Medias Sociaux par The Myndset Digital Marketing
Outils des Medias Sociaux par The Myndset Digital MarketingOutils des Medias Sociaux par The Myndset Digital Marketing
Outils des Medias Sociaux par The Myndset Digital MarketingMinter Dial
 
TikiFest Montreal March 2009
TikiFest Montreal March 2009TikiFest Montreal March 2009
TikiFest Montreal March 2009Régis Barondeau
 
Tasplan Digital Presentation
Tasplan Digital PresentationTasplan Digital Presentation
Tasplan Digital Presentationscottywoodhouse
 
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1Society for Scholarly Publishing
 
A Few Notes about Online Education
A Few Notes about Online EducationA Few Notes about Online Education
A Few Notes about Online EducationThe New School
 
David Hinds - How To Grow A Vibrant Virtual Community 19jan09
David Hinds - How To Grow A Vibrant Virtual Community 19jan09David Hinds - How To Grow A Vibrant Virtual Community 19jan09
David Hinds - How To Grow A Vibrant Virtual Community 19jan09Pierre-Olivier Carles
 
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...Kaliya "Identity Woman" Young
 
Outils innoventeurs
Outils innoventeursOutils innoventeurs
Outils innoventeursLoïc Haÿ
 
Les outils WEB 2.0 des innoventeurs
Les outils WEB 2.0 des innoventeursLes outils WEB 2.0 des innoventeurs
Les outils WEB 2.0 des innoventeursFrederic Soussin
 
Facebook Open Graph - The Semantic Wallet
Facebook Open Graph - The Semantic WalletFacebook Open Graph - The Semantic Wallet
Facebook Open Graph - The Semantic WalletJonathan Laba
 

Ähnlich wie Introduction to Web Analytics (20)

Your company & the “social stuff” - advanced
Your company & the “social stuff” - advancedYour company & the “social stuff” - advanced
Your company & the “social stuff” - advanced
 
Heritage Tourism Presentation
Heritage Tourism Presentation Heritage Tourism Presentation
Heritage Tourism Presentation
 
Brand Science
Brand ScienceBrand Science
Brand Science
 
2: Social media services and blogging
2: Social media services and blogging2: Social media services and blogging
2: Social media services and blogging
 
TikiFest Montreal Mars 2009 fr.
TikiFest Montreal Mars 2009 fr.TikiFest Montreal Mars 2009 fr.
TikiFest Montreal Mars 2009 fr.
 
Social Media404 Pod Camp Toronto Social Media On A Budget
Social Media404 Pod Camp Toronto Social Media On A BudgetSocial Media404 Pod Camp Toronto Social Media On A Budget
Social Media404 Pod Camp Toronto Social Media On A Budget
 
Content Curation tools/platform comparison
Content Curation tools/platform comparison Content Curation tools/platform comparison
Content Curation tools/platform comparison
 
Introduction to Social Media For Small Business
Introduction to Social Media For Small BusinessIntroduction to Social Media For Small Business
Introduction to Social Media For Small Business
 
Digital Convergence at the AWM
Digital Convergence at the AWMDigital Convergence at the AWM
Digital Convergence at the AWM
 
L11 What is social media 2012
L11 What is social media 2012L11 What is social media 2012
L11 What is social media 2012
 
Outils des Medias Sociaux par The Myndset Digital Marketing
Outils des Medias Sociaux par The Myndset Digital MarketingOutils des Medias Sociaux par The Myndset Digital Marketing
Outils des Medias Sociaux par The Myndset Digital Marketing
 
TikiFest Montreal March 2009
TikiFest Montreal March 2009TikiFest Montreal March 2009
TikiFest Montreal March 2009
 
Tasplan Digital Presentation
Tasplan Digital PresentationTasplan Digital Presentation
Tasplan Digital Presentation
 
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1
289 leigh watson healy outsell ssp community and innovation 28may2008 ppt1
 
A Few Notes about Online Education
A Few Notes about Online EducationA Few Notes about Online Education
A Few Notes about Online Education
 
David Hinds - How To Grow A Vibrant Virtual Community 19jan09
David Hinds - How To Grow A Vibrant Virtual Community 19jan09David Hinds - How To Grow A Vibrant Virtual Community 19jan09
David Hinds - How To Grow A Vibrant Virtual Community 19jan09
 
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...
User Centric Digital Identity, Talk for Computer Science and Telecommunicatio...
 
Outils innoventeurs
Outils innoventeursOutils innoventeurs
Outils innoventeurs
 
Les outils WEB 2.0 des innoventeurs
Les outils WEB 2.0 des innoventeursLes outils WEB 2.0 des innoventeurs
Les outils WEB 2.0 des innoventeurs
 
Facebook Open Graph - The Semantic Wallet
Facebook Open Graph - The Semantic WalletFacebook Open Graph - The Semantic Wallet
Facebook Open Graph - The Semantic Wallet
 

Mehr von David Hachez

Start Academy 2014 - Valider et tester ses hypothèses
Start Academy 2014 - Valider et tester ses hypothèsesStart Academy 2014 - Valider et tester ses hypothèses
Start Academy 2014 - Valider et tester ses hypothèsesDavid Hachez
 
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de test
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de testSolvay Entrepreneurs Brainstorm & Boost - Le web comme outil de test
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de testDavid Hachez
 
Small Intro to Web Analytics - ICHEC
Small Intro to Web Analytics - ICHECSmall Intro to Web Analytics - ICHEC
Small Intro to Web Analytics - ICHECDavid Hachez
 
Ichec Certificate in Community Management - 2014
Ichec Certificate in Community Management - 2014Ichec Certificate in Community Management - 2014
Ichec Certificate in Community Management - 2014David Hachez
 
Digital Marketing Strategy - Canvas for Bruxelles formation training
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDigital Marketing Strategy - Canvas for Bruxelles formation training
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDavid Hachez
 
STIMA - Introduction to Search Engine Marketing
STIMA - Introduction to Search Engine MarketingSTIMA - Introduction to Search Engine Marketing
STIMA - Introduction to Search Engine MarketingDavid Hachez
 
E-Commerce : EMMA - Solvay Business School
E-Commerce : EMMA - Solvay Business SchoolE-Commerce : EMMA - Solvay Business School
E-Commerce : EMMA - Solvay Business SchoolDavid Hachez
 
Introduction aux Réseaux Sociaux - Cap2020
Introduction aux Réseaux Sociaux - Cap2020Introduction aux Réseaux Sociaux - Cap2020
Introduction aux Réseaux Sociaux - Cap2020David Hachez
 
Une introduction au e-commerce (ICHEC 2012)
Une introduction au e-commerce (ICHEC 2012)Une introduction au e-commerce (ICHEC 2012)
Une introduction au e-commerce (ICHEC 2012)David Hachez
 
Founder institute : Presentation and Publicity
Founder institute : Presentation and PublicityFounder institute : Presentation and Publicity
Founder institute : Presentation and PublicityDavid Hachez
 
A social media story : Raz*War revolution
A social media story : Raz*War revolutionA social media story : Raz*War revolution
A social media story : Raz*War revolutionDavid Hachez
 
Your company & the “social stuff”
Your company & the “social stuff”Your company & the “social stuff”
Your company & the “social stuff”David Hachez
 
Social Media - WTF(uzz)?
Social Media - WTF(uzz)?Social Media - WTF(uzz)?
Social Media - WTF(uzz)?David Hachez
 
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?David Hachez
 
Social Networks Statistics in Belgium - September 2008 situation
Social Networks Statistics in Belgium - September 2008 situationSocial Networks Statistics in Belgium - September 2008 situation
Social Networks Statistics in Belgium - September 2008 situationDavid Hachez
 
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008David Hachez
 
Are Belgian Top Portals declining in Audience?
Are Belgian Top Portals declining in Audience?Are Belgian Top Portals declining in Audience?
Are Belgian Top Portals declining in Audience?David Hachez
 

Mehr von David Hachez (20)

Start Academy 2014 - Valider et tester ses hypothèses
Start Academy 2014 - Valider et tester ses hypothèsesStart Academy 2014 - Valider et tester ses hypothèses
Start Academy 2014 - Valider et tester ses hypothèses
 
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de test
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de testSolvay Entrepreneurs Brainstorm & Boost - Le web comme outil de test
Solvay Entrepreneurs Brainstorm & Boost - Le web comme outil de test
 
Small Intro to Web Analytics - ICHEC
Small Intro to Web Analytics - ICHECSmall Intro to Web Analytics - ICHEC
Small Intro to Web Analytics - ICHEC
 
Ichec Certificate in Community Management - 2014
Ichec Certificate in Community Management - 2014Ichec Certificate in Community Management - 2014
Ichec Certificate in Community Management - 2014
 
Digital Marketing Strategy - Canvas for Bruxelles formation training
Digital Marketing Strategy - Canvas for Bruxelles formation trainingDigital Marketing Strategy - Canvas for Bruxelles formation training
Digital Marketing Strategy - Canvas for Bruxelles formation training
 
STIMA - Introduction to Search Engine Marketing
STIMA - Introduction to Search Engine MarketingSTIMA - Introduction to Search Engine Marketing
STIMA - Introduction to Search Engine Marketing
 
E-Commerce : EMMA - Solvay Business School
E-Commerce : EMMA - Solvay Business SchoolE-Commerce : EMMA - Solvay Business School
E-Commerce : EMMA - Solvay Business School
 
Tips to pitch
Tips to pitchTips to pitch
Tips to pitch
 
Introduction aux Réseaux Sociaux - Cap2020
Introduction aux Réseaux Sociaux - Cap2020Introduction aux Réseaux Sociaux - Cap2020
Introduction aux Réseaux Sociaux - Cap2020
 
Une introduction au e-commerce (ICHEC 2012)
Une introduction au e-commerce (ICHEC 2012)Une introduction au e-commerce (ICHEC 2012)
Une introduction au e-commerce (ICHEC 2012)
 
Founder institute : Presentation and Publicity
Founder institute : Presentation and PublicityFounder institute : Presentation and Publicity
Founder institute : Presentation and Publicity
 
A social media story : Raz*War revolution
A social media story : Raz*War revolutionA social media story : Raz*War revolution
A social media story : Raz*War revolution
 
Your company & the “social stuff”
Your company & the “social stuff”Your company & the “social stuff”
Your company & the “social stuff”
 
Social Media - WTF(uzz)?
Social Media - WTF(uzz)?Social Media - WTF(uzz)?
Social Media - WTF(uzz)?
 
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?
Jeunes et nouvelles technologies. Gsm et internet, amis ou ennemis ?
 
Social Networks Statistics in Belgium - September 2008 situation
Social Networks Statistics in Belgium - September 2008 situationSocial Networks Statistics in Belgium - September 2008 situation
Social Networks Statistics in Belgium - September 2008 situation
 
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008
Les jeunes et Internet - Etudes CRIOC - Belgique Juin 2008
 
Are Belgian Top Portals declining in Audience?
Are Belgian Top Portals declining in Audience?Are Belgian Top Portals declining in Audience?
Are Belgian Top Portals declining in Audience?
 
Meet The After
Meet The AfterMeet The After
Meet The After
 
Socialnetwork Iab
Socialnetwork IabSocialnetwork Iab
Socialnetwork Iab
 

Kürzlich hochgeladen

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 

Kürzlich hochgeladen (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 

Introduction to Web Analytics

  • 1. Web Analytics ECS Brussels - September 2012
  • 2. Hello, my name is David Hachez @theafter
  • 3. Definitions Basics Uses
  • 4.
  • 6. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  • 7. Manage Content Gather Insight Exchange Google account Twitter Delicious Google Analytics Skype FB account Flavors, CheckThis StumbleUpon FB insights Socialcast,Yammer OpenID, Linkedin Prezly Pinterest Tcounter,Woopra Google+ Flickr, Picasa Evernote RescueTime,Beebole FB pages/groups BaseCamp Instagr.am Dropbox AddThis,Bit.ly Linkedin Zoho projects Prezy Issuu ClickTale,Seevolution Slideshare DialogFeed Crowdspring Blogger, WP Soundcloud Knowledge Plaza Getsatisfaction, ODesk, Mindmeister Posterous,Tumblr MySpace Docstoc SocialBro GhostBloggers Youtube Storify Google Apps 4square Hootsuite Vimeo Wiki Zoho Gowalla CoTweet,Twitspark Dailymotion Netvibes Docs.com, Office365 Livestream Klout, Ubervu, Memolane, Dipity ContactOffice uStream Bringshare, Attentio, Whoopaa Acrobat Qik (mobile) Sproutsocial Capital Creation Curation Control Collaboration social media dashboard - beta version The After
  • 9.
  • 15. The 1 mio € question
  • 16. The Big Picture source: http://www.theuxbookmark.com