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Online Privacy 
with Social Networks and
Location Based Services

     Internet Summit 2010
      internetsummit.com
            #isum10
#privacyisum


      Ryan Boyles Wayne Sutton
                                   IBM   TriOut
                               @theRab   @WayneSutton




 http://www.flickr.
 com/photos/mobthink/4503775891/
Privacy is, um...

Friends
Family
Employees
Fans
Followers
Students
Kids




                    http://www.flickr.com/photos/mobthink/5082163455/


Apps categorize people
Privacy is important to... 

Friend IRL
Mom
Co-worker
Fan
Old school mate
Team mate
Son




                     http://www.flickr.com/photos/waynesutton/2429729422/



People have relationships
Your Status, Photos and Videos

Comments
Tagging
Geotagging
Sharing




               http://icanhascheezburger.com/2009/09/22/funny-pictures-teh-pot/




The internets are full of meta-data and cats
Social Networks 
and Location Based Services

                Blogs   Google Latitude
               Flickr   Foursquare
             Twitter    Gowalla
            YouTube     Yelp!
              Tumblr    TriOut
           Facebook     SCVNGR
         Google Buzz    Waze
                 Miso   Twitpic
          Dailybooth    Instagram
Social        Location Based
         Networks         Services

                  Blogs   Google Latitude
                 Flickr   Foursquare
               Twitter    Gowalla
              YouTube     Yelp!
                Tumblr    TriOut
             Facebook     SCVNGR
           Google Buzz    Waze
                   Miso   Twitpic
            Dailybooth    Instagram


Sharing in real-time
Social         Location Based
 Networks          Services

           Blogs   Google Latitude
          Flickr   Foursquare
        Twitter    Gowalla
       YouTube     Yelp!
         Tumblr    TriOut
Facebook Places    SCVNGR
    Google Buzz    Waze
            Miso   Twitpic
     Dailybooth    Instagram


                   Location, location,
                   location
Example / IBM #IODGC conference

Foursquare 
QR Codes
Livestream
Social Aggregator




http://www.youtube.com/watch?v=VR82ut9WUQk
Current events / Privacy and LBS




             TriOutWorld.com
Privacy is, um...

Trust & Security
Context & Scope
Responsibility


 




                      http://www.flickr.com/photos/mobthink/4847819242/




Dead? Revolutionized?! Expected!
Talk with / about us #privacyisum

          Wayne Sutton     Ryan Boyles
                TriOut     IBM

         @WayneSutton      @theRab
       socialwayne.com     flavors.me/rab

               @TriOut     @WebSphereEmerge
       trioutworld.com     ibm.com/software

        Triangle Events    Building a
      socialcarolina.org   ibm.com/smarterplanet
Forward looking / 5 key trends

People 
Network fatigue, 
and Networks get more niche 

Business 
Social CRM matures
Social gaming + incentives = win
                                           A big QR Code, Scan me! 

Technology
Activity Streams http://activitystrea.ms
QR Codes get big
NC State Fair

TriOut
Scavenger Hunt
QR Codes
Check-in
iPhone app
Tweetup




http://info.ncagr.com/DeepFried/?tag=tweetup

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Online privacy with Social Networks and Location Based Services

  • 1. Online Privacy  with Social Networks and Location Based Services Internet Summit 2010 internetsummit.com #isum10
  • 2. #privacyisum Ryan Boyles Wayne Sutton IBM TriOut @theRab @WayneSutton http://www.flickr. com/photos/mobthink/4503775891/
  • 3. Privacy is, um... Friends Family Employees Fans Followers Students Kids http://www.flickr.com/photos/mobthink/5082163455/ Apps categorize people
  • 4. Privacy is important to...  Friend IRL Mom Co-worker Fan Old school mate Team mate Son http://www.flickr.com/photos/waynesutton/2429729422/ People have relationships
  • 5. Your Status, Photos and Videos Comments Tagging Geotagging Sharing http://icanhascheezburger.com/2009/09/22/funny-pictures-teh-pot/ The internets are full of meta-data and cats
  • 6. Social Networks  and Location Based Services Blogs Google Latitude Flickr Foursquare Twitter Gowalla YouTube Yelp! Tumblr  TriOut Facebook SCVNGR Google Buzz Waze Miso Twitpic Dailybooth Instagram
  • 7. Social  Location Based Networks Services Blogs Google Latitude Flickr Foursquare Twitter Gowalla YouTube Yelp! Tumblr  TriOut Facebook SCVNGR Google Buzz Waze Miso Twitpic Dailybooth Instagram Sharing in real-time
  • 8. Social  Location Based Networks Services Blogs Google Latitude Flickr Foursquare Twitter Gowalla YouTube Yelp! Tumblr  TriOut Facebook Places SCVNGR Google Buzz Waze Miso Twitpic Dailybooth Instagram Location, location, location
  • 9. Example / IBM #IODGC conference Foursquare  QR Codes Livestream Social Aggregator http://www.youtube.com/watch?v=VR82ut9WUQk
  • 10. Current events / Privacy and LBS TriOutWorld.com
  • 11. Privacy is, um... Trust & Security Context & Scope Responsibility   http://www.flickr.com/photos/mobthink/4847819242/ Dead? Revolutionized?! Expected!
  • 12. Talk with / about us #privacyisum Wayne Sutton Ryan Boyles TriOut IBM @WayneSutton @theRab socialwayne.com flavors.me/rab @TriOut @WebSphereEmerge trioutworld.com ibm.com/software Triangle Events Building a socialcarolina.org ibm.com/smarterplanet
  • 13. Forward looking / 5 key trends People  Network fatigue,  and Networks get more niche  Business  Social CRM matures Social gaming + incentives = win A big QR Code, Scan me!  Technology Activity Streams http://activitystrea.ms QR Codes get big
  • 14. NC State Fair TriOut Scavenger Hunt QR Codes Check-in iPhone app Tweetup http://info.ncagr.com/DeepFried/?tag=tweetup