Consumers are tethered to the internet in more ways than ever before. …Via a long and diverse list of video-enabled, internet-connected devices that seems to grow longer every day.

1. One File. One URL.
Thousands of Screens.

2. Introduction: One Easy End-to-End Solution
Consumers are tethered to the internet in more ways than
ever before. …Via a long and diverse list of video-enabled,
internet-connected devices that seems to grow longer
every day.
© 2014 thePlatform for Media, Inc 2

3. Introduction: One Easy End-to-End Solution
This has created an enormous opportunity for media
companies to expand their reach and increase content
consumption, but has also created a very challenging
expectation to meet.
© 2014 thePlatform for Media, Inc 3

4. Introduction: One Easy End-to-End Solution
Consumers expect their device-of-choice to be able to
playback whatever premium video they want to watch. This is
easier said than done, because many of the popular devices
used by consumers do not support the same formatting
standards.
© 2014 thePlatform for Media, Inc 4

5. Introduction: One Easy End-to-End Solution
Over time, the workflows of media companies have had
to become increasingly complex in order to address these
competing standards.
© 2014 thePlatform for Media, Inc 5

6. Introduction: One Easy End-to-End Solution
thePlatform’s 1 File, 1 URL solution greatly reduces the
complexity of multi-device content delivery in two ways:
1. Simplifies workflow
2. One URL for your most popular devices
Part one in a two part tutorial, this presentation will show
you how mpx provides benefit #1.
© 2014 thePlatform for Media, Inc 6

7. Simplified Workflow
Before thePlatform’s 1 File, 1 URL solution, publishing a
video to one type of device or browser required a
complicated workflow that began with a media company
first reviewing the different video format presets in
their encoder.
Android Phone (Flash)
Flash High
iPad Mini Video
Flash 720p
Flash Standard
iPhone Video iPad Video
Android Tablet (Flash)
Flash Mid
MP4 HD
Flash 1080p
© 2014 thePlatform for Media, Inc 7

8. Simplified Workflow
If the right format for the right device was not present,
the media company had to spend a lot of extra time
building a new preset.
© 2014 thePlatform for Media, Inc 8

9. Simplified Workflow
Then the media company had to make sure the right
video files were sent to the right device, and that the
files were processed into the right package for optimal
playback (e.g. bitrate, dimensions, frame rate, etc.).
kbps 4:3
16:9
320 x 240
640 x 480
768 x 432
1280 x 720
25p
24p
30p
© 2014 thePlatform for Media, Inc 9

10. Simplified Workflow
This tedious workflow had to be repeated many times
over if a media company wanted to publish to multiple
screens.
© 2014 thePlatform for Media, Inc 10

11. Simplified Workflow
Now, all a media company needs to do is hit the “Publish”
button in the mpx Console. The 1 File, 1 URL solution
leverages best-in-class transcoding from Elemental to
automatically create the optimal files for the most
popular devices.
© 2014 thePlatform for Media, Inc 11

12. Simplified Workflow
The following are a few of the many ways that 1 File, 1
URL simplifies workflow:
• Persistent URLs allow you to add or remove files to
your media without disturbing the URLs or playback.
• Reach your target devices with support for HLS, HDS,
MPEG-Dash, MPEG4, and Smooth Streaming.
Automatic transitions to progressive media for
devices without HLS support.
• 1 File, 1 URL has the versatility to work with the mpx
Accelerate transcoding service, your transcoding farm,
dynamic packaging CDN services, or a combination of
these.
© 2014 thePlatform for Media, Inc 12

13. Learn More
If you are interested in learning more about our 1 File, 1
URL solution, we invite you to read our solution brief:
One File. One URL. Thousands of Screens.
Download
Solu+on
Brief
© 2014 thePlatform for Media, Inc 13

14. About thePlatform
In addition to our 1 File 1 URL solution, mpx also provides an
assortment of other innovative video publishing and
management tools. All of our customers – some of the
world’s largest media corporations all the way down to more
focused, regional businesses – rely on these tools to
manage, monetize, and syndicate billions of video views
each year.
If you are interested in learning more about mpx, please visit
www.theplatform.com or call us:
Toll Free: 1 (877) 436-7940
© 2014 thePlatform for Media, Inc 14

15. Engage with thePlatform
§ See
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Profile.
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community.
© 2014 thePlatform for Media, Inc 15