Follow up on the successful Abu Dhabi Innovation Forum, a workshop in Dubai to discuss leadership, strategy and Innovation by World Wide Expert Speakers.

1. Register 2 delegates for the workshop and bring a 3 rd colleague for FREE!
STRATEGIC
INNOVATION LEADERSHIP
WORKSHOP
Develop the strategic capability to manage innovation in your organisation and turn ideas into value
11 – 12 June 2012 • Amwaj Rotana, Jumeirah Beach Residence, Dubai, UAE
Attend this workshop and be able to:
Take-away a jointly
• Embed innovation into your strategy to fully harness its power
developed practical
• Generate energy and enthusiasm about innovating in your organisation implementation framework
• Transform the culture in your organisation into one that fosters innovation that you can apply in your
• Harness ideas internally, through external customers, partners and stakeholders business right away
• Find out how to successfully recognize and reward good ideas and recommendations
• Create the processes, systems and tools to manage and measure the success of your innovation
• Learn how to take ideas and transform them into valuable products, services or community projects
Organized By
www.aimevents.net/sil

2. Strategic Innovation Leadership Workshop
11 – 12 June 2012 • Amwaj Rotana, Jumeirah Beach Residence, Dubai, UAE
Workshop Introduction:
This workshop will focus on developing the strategic innovation capability for your organisation and provide you with
the knowledge, skills and tools you need to become an innovative company. It will bring together highly experienced
innovation professionals who will delve deep into the key issues and barriers that prevent your ability to be innovative
as an organisation, and enable you to generate more value for the business, your stakeholders and the community.
This workshop builds on the success of the 3rd Annual Abu Dhabi Innovation Forum, and has been developed with
industry professionals to go deep into addressing the major challenges to innovation you are facing or are likely to
face.
It will also provide a highly focused and interactive environment in which you can jointly develop a highly detailed
implementation framework with your peers, which will include an action plan, applicable models and solutions to the
challenges faced at each phase of the implementation rollout. These will be collated into a workshop report which
will include all presentations, recommendations and discussion summaries that you can take back to boost your
organisation’s innovation journey right away.
Who Should Attend: Workshop Timings:
C-Level Executives, GMs, MDs , VPs, Directors and The workshop will take place from
Managers of: 8:50am to 5:00pm on Monday, 11 June
• Strategy and Planning and Tuesday 12 June 2012.
• Product Development Registration will commence at 8.00am on
• Research and Development the first day and lunch will be served at
• Marketing and Communication 12.30pm.
• Business Excellence
• Human Resources
• Quality Management
• Change Management
• Project Management
• Engineering
• Information Technology
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

3. Knowledge Leadership Advisory Committee:
Chris Sorensen Khurram Hamid Jeremy Foster Mohamed Jame
Deputy Director, Strategy & Innovation Head of Marketing, General Manager,
Technology & Innovation Global Business Services Government & Industry Smelter Maintenance
Relations
Masdar City Procter & Gamble DUBAL
Ericsson
Discussion Leaders:
Richard Boly Mohamed Sheta Rania Rostom Mohammed Alansari
Director, e-Diplomacy Head of Marketing Director of Communications, Director,
US State Department Middle East & Africa Middle East & Africa Technology Program
Johnson & Johnson GE Saudi Aramco
Develop a practical implementation framework that will enable you to:
• Align your innovation strategy with your business, direction, objectives and core activities
• Examine the role of your company’s leadership, line management and employees in creating a meaningful change
towards being innovative
• Set-up an innovation task-force to oversee the implementation across your organisation
• Create an environment and culture of innovation, risk taking, collaboration and entrepreneurship in your organisation
• Develop systems, tools and mechanisms to capture innovative ideas
• Explore the most effective methods of recognizing and rewarding innovation and ideas internally and externally
• Assess the commercial feasibility of ideas and learn how to best handle those ideas that are not viable right away
without negatively impacting the innovative spirit of your organisation
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

4. Day One - Monday, 11 June 2012
08:00 – 08:50 Registration and coffee
08:50 – 09:00 Introductions and ice breakers
09:00 – 10:30 Developing an innovation strategy for your organisation
Understanding the state of international and local business innovation
in a volatile global economy
Rania Rostom, Director of Communications, Middle East & Africa,
General Electric, UAE
Creating an adaptable innovation strategy for success
Chris Sorensen, Deputy Director, Technology & Innovation, Masdar City, UAE
Managing innovation on a strategic level to deliver business results
Mohammed Alansari, Director, Technology Program, Saudi Aramco, USA
Interactive
Session Chairman:
Presentation
Showcase Jeremy Foster, Head of Marketing, Government & Industry Relations, Ericsson, UAE
Showcase discussion points include:
• Understanding the strategic imperative of innovation
• Aligning innovation to your organization’s vision and strategic direction
• Understanding how to focus on innovation from a strategic perspective
• Developing an innovation strategy in large departments
• Setting-up effective innovation governance structure
• Selecting a taskforce to lead the transformation to innovation
• Setting-up the priorities of the innovation taskforce group
• Managing the project of implementing innovation in your organisation
• Ensuring the right communication at the right levels in the right manner
• Defining the role of the leadership team in promoting, managing and
reinforcing innovation
10:30 – 11:00 Morning break and refreshments
11:00 – 12:30 Solutions and Recommendations
Interactive This session will break the workshop participants into task-groups that will engage
Discussion
in developing specific frameworks and solutions to the biggest strategic
Session
challenges facing your organisation through a structured interactive discussion.
12:30 – 13:30 Networking lunch
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

5. Strategic Innovation Leadership Workshop
11 – 12 June 2012 • Amwaj Rotana, Jumeirah Beach Residence, Dubai, UAE
13:30 – 15:00 Developing a culture of innovation in your organisation
Changing mindsets for a solution driven and open innovation culture
Richard Boly, Director, e-Diplomacy, US State Department, USA
Creating space for innovation across your organisation
Jeremy Foster, Head of Marketing, Government & Industry Relations, Ericsson, UAE
Session Chairman:
Mohamed Ahmed Jame, General Manager, Smelter Maintenance, DUBAL, UAE
Interactive
Showcase discussion points include:
Presentation
• Examining how your current management practices, KPI’s and performance
Showcase management systems impact your organizational culture
• Effectively initiating and managing change in your organisation
• Creating a culture and awareness of innovation and continuous learning across
your organisation
• Creating a mission-demand approach to projects and decision-making within
the organisation
• How can you change from a retrospective to a future-oriented solution driven
organisation
• Changing perceptions on risk-taking and encouraging employees to think, act
and behave in an innovative manner
• Gaining buy-in and awareness from your organization’s leaders, line managers
and departmental employees to harness and encourage innovation at all levels
• Creating stories, legends, and myths about key people and events that
strengthen the culture of innovation
15:00 – 15:30 Afternoon break and refreshments
15:30 – 16:50 Solutions and Recommendations
This session will break the workshop participants into task-groups that will engage
Interactive
in developing specific frameworks and solutions to changing your culture into
Discussion
Session one that supports and promotes innovation through a structured interactive
discussion.
16:50 – 17:00 Concluding remarks and end of Day One
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

6. Day Two - Tuesday, 12 June 2012
08:00 – 08:50 Morning networking coffee
09:00 – 10:30 Harnessing the power of innovation in your organisations
Using crowdsourcing and the power of communities to innovate
Richard Boly, Director, e-Diplomacy, US State Department, USA
Creating systems to harness innovative ideas and recognize and reward
employees accordingly
Mohamed Ahmed Jame, General Manager, Smelter Maintenance, DUBAL, UAE
Developing an innovation ecosystem to generate value in your organisation
Khurram Hamid, Strategy & Innovation Global Business Services,
Procter & Gamble, UAE
Session Chairman:
Interactive Chris Sorensen, Deputy Director, Technology & Innovation, Masdar City, UAE
Presentation
Showcase Showcase discussion points include:
• Engaging employees to create new ideas while focusing on core business
• Creating a system that successfully captures ideas from the entire organisation
and encourages participation
• Developing partnerships and mechanisms to take up ideas from internal and
external sources and recognize their creators
• Creating a set of criteria by which to define the potential value to your
organisation
• Understanding the ROI, the value and relative advantage of the ideas and
choosing the right ones to pursue
• Working collaboratively and sharing ideas across the organisation to make
them bigger, more robust, well defined and executable
• Effectively rewarding employees for coming up with and executing ideas that
add value to your organisation
• Using social media, crowdsourcing and open innovation to generate ideas
from your customers, communities and the general public
10:00 – 10:30 Morning break and refreshments
11:00 – 12:30 Solutions and Recommendations
Interactive This session will break the workshop participants into task-groups that will engage
Discussion
in developing specific frameworks and solutions on how to best harness
Session innovation in your own organisations through a structured interactive discussion.
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

7. Strategic Innovation Leadership Workshop
11 – 12 June 2012 • Amwaj Rotana, Jumeirah Beach Residence, Dubai, UAE
12:30 – 13:30 Networking lunch
13:30 – 15:00 Translating innovation into value for your organisation and your
stakeholders
Understanding the impact of commercial and non-commercial value
on your organisation
Chris Sorensen, Deputy Director, Technology & Innovation, Masdar City, UAE
Creating new value for your consumers with your customers
Mohamed Sheta, Head of Marketing Middle East & Africa, Johnson & Johnson,
UAE
Session Chairman:
Interactive Khurram Hamid, Strategy & Innovation Global Business Services,
Presentation Procter & Gamble, UAE
Showcase
Showcase discussion points include:
• Understanding the commercial and non-commercial types of value
• Understanding value from the long term vs. short term perspective
• Evaluating the commercial feasibility of your service or product innovation
• Developing the go-to market plan for your innovations
• Ensuring innovations create value for your company and your key stakeholders
• Creating the tools and frameworks to measure innovation in your organization
• Measuring the impact of innovation on an individual, team, departmental and
organisation
• Incorporating innovation within level your organisation’s competencies and
metrics
• Finding ways to create value for communities and society while you innovative
15:00 – 15:30 Afternoon break and refreshments
15:30 – 16:50 Solutions and Recommendations
This session will break the workshop participants into task-groups that will engage
Interactive
Discussion
in developing specific frameworks and solutions that will enable you to turn
Session your idea or innovation into real value through a structured interactive
discussion.
16:50 – 17:00 Group photo session and closing ceremony for the workshop
800 2212 +971 2 586 0256 bookings@adu.ac.ae www.aimevents.net/sil

8. Strategic Innovation Leadership Workshop
11 – 12 June 2012 • Amwaj Rotana, Jumeirah Beach Residence, Dubai, UAE
4
GROUP OFFER WAYS TO REGISTER
Toll Free
3 for 2 800 2212
Fax
Special Group Booking offer +971 (2) 586 0256
Book 2 people for the workshop Email
and be able to bring a third bookings@adu.ac.ae
colleague FREE of charge!
Website
www.aimevents.net/sil
Event Title Early Bird Discount Early Bird Discount Final Price
(Book before 16 April 2012) (Book before 15 May 2012) AIM/C/004
Strategic Innovation Leadership US $1,495* US $1,995* US $2,495*
Workshop (Save US $1,000 ) (Save US $500)
* Registration fees include documentation, lunch and refreshment. They do not include travel and accommodation. AIM/C/006
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Terms and Conditions
CREDIT CARD PAYMENT Payments:
A confirmation letter and invoice will be sent upon receipt of your registration via email. Please note that the full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. Payment
Please debit my card: Visa Mastercard must be received within 30 days of the invoice being issued.
Card Number: ...................................................................... Cancellation:
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled within 7 days of the
Name on Card: .................................................................... event are subject to a fee of 50% administration charge. Registrations cancelled less than 7 days before the commencement
of the event must be paid in full. Abu Dhabi University Knowledge Group will not be liable for refunds should visas not be
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Program Changes:
Date: .................................................................................... Abu Dhabi University Knowledge Group reserves the right to make changes to the program, venue and timings at any time
without prior notice.
Visas:
ADUKG is not responsible for arranging your visa. If you require a visa, you should contact the hotel you wish to stay at as soon
DR/AD/MA as possible.