The first ASTD Knowledge Management Certificate introduced by ADUKG in the UAE in partnership with ASTD

1. KNOWLEDGE MANAGEMENT
Certificate in Managing Organizational Knowledge
21 - 22 May 2012 • Abu Dhabi University, Abu Dhabi, UAE
Organized by:

2. KNOWLEDGE MANAGEMENT
Certificate in Managing Organizational Knowledge
Enhance employee performance and foster innovation
With the amount of knowledge doubling every two to three years, managing organizational knowledge becomes a vital activity
for organizational success. This two-day program looks at knowledge management from both an organizational and a learn-
ing function perspective, and helps participants adapt a more dynamic set of offerings that improve workplace learning and
performance.
Course Description
Effective knowledge sharing throughout an organization enhances employee performance, fosters innovation, and
facilitates the exchange of its most important commodity—the “know-how” of the people who make the difference
between success and failure. Leveraging organizational knowledge for maximum impact requires approaches that include,
but also transcend formal training. Now, workplace learning and
performance professionals have a major role in enabling access to
critical knowledge and expertise in real time, wherever and whenever
work gets done. More than just repositories of content, emerging
Knowledge Management (KM) practices also
include fostering collaboration and access
to experts, as well as a multi-disciplinary
approach where knowledge is directly and
systemically integrated directly into the
workplace, often as a function of the job itself.
And, with the emergence of web 2.0 tools in areas of
knowledge creation and distribution, as well as social
networking, the characteristics and design of knowledge
management solutions become more flexible and less complex,
enabling everyone to participate in generating and managing
organizational intelligence and “smarts.” The implications of this new
information revolution are incorporated into this non-technical, strategic workshop.
Toll Free: 800 2212 Email: bookings@adu.ac.ae Fax: +971 2 586 0256

3. Facilitator
Mason Holloway
Mason Holloway currently serves as Director of the Beacon Performance
Group. He is an accomplished professional in the areas of performance
improvement, managing organizational knowledge, and organizational devel-
opment. A proven key performer with over 20 years of experience in senior
leadership, organizational design and development, strategy development,
performance improvement, human capital, and knowledge and change man-
agement. Skilled at delivering results both strategically and tactically with a
solid record of partnering with senior level (VP and C-level) clients to identify
challenges, sight and map the appropriate strategic response, then detail and
lead the execution of targeted initiatives to achieve that strategy.
Mr. Holloway is recognized as a savvy professional and thought leader with
strengths in analyzing human performance improvement opportunities, cap-
turing and managing critical organizational knowledge, reengineering busi-
ness processes, presiding over strategy development and “insight”
sessions, and building consensus while managing change, and building high-
functioning, effective teams that achieve dramatic results.
Learning Objectives
After the workshop, participants will be able to:
• Develop a vision and strategy for a knowledge-centric workplace,
Audience ensuring that it integrates with the organization’s business strategy
This program is designed for • Evaluate and determine appropriate uses for current and emerging
professionals who want to understand knowledge management tools and technologies, including web 2.0 ap-
knowledge management and how to proaches, to support work-centered learning and performance
provide leadership in their organizations
with a broader array of learning and • Manage the information life cycle, from identifying, defining, and
performance solutions that meet the creating knowledge assets, including knowledge mapping, through
critical information needs of the work- managing, distributing, and sharing information, and, ultimately, to
force. assessing the value KM brings to the organization
• Examine the design of workplace and social environments that encourage
and facilitate knowledge creation, sharing, and innovation
• Analyze organizational readiness for knowledge management and
implement appropriate strategies to assure successful organizational
implementation.
Toll Free: 800 2212 Email: bookings@adu.ac.ae Fax: +971 2 586 0256

4. Interested in running 3 EASY WAYS TO REGISTER
this course in-house?
800 2212
Please call our
Customised Training bookings@adu.ac.ae
Solution Team on
800 2212 +971 2 586 0256
Event Dates Early Bird Discount Price
(book before 26 April 2012)
Knowledge Management 21 - 22 May 2012 US $1,450 US $1,700
SUM/T/009
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Terms and Conditions
CREDIT CARD PAYMENT Payments:
A confirmation letter and invoice will be sent upon receipt of your registration via email. Please note that the full payment must
be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. Payment
Please debit my card: Visa Mastercard must be received within 30 days of the invoice being issued.
Card Number: ...................................................................... Cancellation:
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled within 7 days of the
Name on Card: .................................................................... event are subject to a fee of 50% administration charge. Registrations cancelled less than 7 days before the commencement
of the event must be paid in full. Abu Dhabi University Knowledge Group will not be liable for refunds should visas not be
CCV No.: ..................... Exp. Date.: .................................. obtained. Any refund will exclude any flight or hotel cancellation charges. By submitting your registration you agree to be
bound by the terms and conditions in full.
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Program Changes:
Date: .................................................................................... Abu Dhabi University Knowledge Group reserves the right to make changes to the program, venue and timings at any time
without prior notice.
Visas:
ADUKG is not responsible for arranging your visa. If you require a visa, you should contact the hotel you wish to stay at as soon
as possible.
RW/AD/MA