3. • It is possible to give the
NFL a charitable and
good name by
supporting breast
cancer.
• NFL fans will care to
help a good cause

4. • Have a whole month dedicated to breast cancer
awareness every season. This year it was October.
• Advertise breast Cancer Awareness during NFL
games.

5. • Field designs
• Pink coins used for the coin toss
• A Crucial Catch pink glow necklaces for all fans
attending the Bears-Giants game on Oct. 3

6. • The Empire State Building in New York City was lit
pink by the NFL on October 3rd due to the Chicago
Bears @ NY Giants game that Sunday night

7. • The Buffalo Bills also lighted Niagara Falls pink on
Friday, October 1 in honor of the their breast cancer
awareness month.

9. • Players wear chin straps, sideline
caps, helmet decals, eye shield
decals, captains' patches,
sideline towels and quarterback
towels.
• This authentic gear can be
purchased at NFL.com,
stadiums, and sporting goods
stores with proceeds benefiting
the American Cancer Society

10. • Pink sideline caps for
coaches and sideline
personnel and pink
ribbon pins for coaches
and team executives

13. • Bid on authentic game used gear on nfl.com in
auctions
• Also bid on trips to the Super Bowl XLV VIP trip and a
2011 Pro Bowl Spa Retreat in Hawaii
• All Proceeds at NFL auction in October go to
American Caner society.

14. • Ability to get the word out to a larger audience
• Ability to give fans what they want (jerseys, trip to
Super Bowl) and at the same time helping out a good
cause
• Ability to make caner survivors and patients feel like a
large business like the NFL supports them
• Ability to educate and shed light on breast cancer
through programs and nfl.com/pink

15. • Integrate social media more. I.E. Tweet special deals
that support Breast Cancer.
• Create iPhone/Android app, that gives you news and
stats on breast cancer, special deals on NFL breast
cancer awareness memorabilia, news on NFL breast
cancer programs and ability to schedule a
mammogram.