Does your business use Social Media? Correctly?

1. Social Media for Business

2. • Twitter
• Facebook
• Google+
• Blogging
• Other Social Media Outlets
• Social Media: The Conversation
• Social Media Security
• Social Media Action Plan

3. Twitter
 140 Character “Tweets”
 Retweets
 Replies
 Verified accounts
Instant, conversation style communication

4. Facebook
 Long or short form
 Embedded images/video
 Groups
 Company pages
Instant, but in a post/comment form

5. Google+
 Long or Short form
 Embedded images/video
 Communities
 Private
 Public
 Pages
 Events
 Hangouts
Instant, but in a post/comment form

6. Blogging
 Long or short form
 Search Engine Friendly
 Social Sharing
Instant publishing, but pickup can be slower

7. Additional Social Media Outlets
 Instagram
 Foursquare
 Pinterest
 Reddit
 StumbleUpon

8. Social Media: About The Conversation
“Conversations among the members of your
marketplace happen whether you like it or not. Good
marketing encourages the right sort of
conversations.” – Seth Godin
Defining conversation vs. shaping conversation
 Perception
 PR
 Publicity

9. Social Media: Shaping The Conversation
 Your absence does not stop the conversation
 How/When you participate shapes the conversation
 Telling vs. Showing

10. Social Media Security
 Who sees your tweets and posts?
 Sensitive data
 Leaks and faux pas
 Monitoring

11. Social Media Action Plan
 Join the conversations
 Monitor for mentions
 Shape the conversation
 Quick, accurate replies
 Excellent customer services
 Empathic response
 Unified presence
 Go where the customers are
 Design

12. Questions?

13. More Information
www.unmarketing.com
www.garyvaynerchuck.com
www.sethgodin.com
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