4. Visits
Of the total of 1312 visits during this period, 764
(58.23%) were absolutely unique visits. 548 (41.77%)
of visitors visited the website more than once.
58%
42%
VISITS
Unique
Repeat
What is a Visit?
A period of interaction between a visitor's browser
and a particular website, ending when the browser is
closed or shut down, or when the user has been
inactive on that site for a specified period of time.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
5. Bounce rate & Time on site
The percentage of users repelled at the home
page. This is an indication of the navigation
experience of the website and how many users
are prompted to view inner pages of the website.
A safe bounce rate is below 30%.
00:01:18
Avg. Time on Site
12.42%
Bounce Rate
Time on site is one way of measuring visit quality.
If visitors spend a long time visiting your site,
they may be interacting extensively with it.
Average time on site is low at 1 minute and 18 seconds
Bounce rate is very low at 12.42% of total visits.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
6. Segmentation of site audience - Map Overlay
59%
28%
5%
2%
6%
India
United States
United Kingdom
United Arab Emirates
Others
Country/Territory
Map overlay measures traffic volume (visits, page views) as well visitor quality (page views per
visit, conversion rates, per visit value, etc) metrics by geographic region. The location data is
based on the visitors' IP address.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
7. Segmentation of site audience - Map Overlay
378
128
90
67
50
32
21
City (India)
Mumbai
Other
Bangalore
Chennai
New Delhi
Pune
Hyderabad
Map overlay measures traffic volume (visits, pageviews) as well visitor quality (pageviews per visit, conversion
rates, per visit value, etc) metrics by geographic region. The location data is based on the visitors' IP address.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
8. Page views
Page views for all visitors are 4356. On an average, the number of pages viewed per user
is 3.30 pages per visit.
101
94
156
139
200
142
150 148
74
95
173
175
230
149
81
97
121
163
188
122
123
166
59
123
184
169
179
276
103
45
78
0
50
100
150
200
250
300
27-Aug-10
28-Aug-10
29-Aug-10
30-Aug-10
31-Aug-10
01-Sep-10
02-Sep-10
03-Sep-10
04-Sep-10
05-Sep-10
06-Sep-10
07-Sep-10
08-Sep-10
09-Sep-10
10-Sep-10
11-Sep-10
12-Sep-10
13-Sep-10
14-Sep-10
15-Sep-10
16-Sep-10
17-Sep-10
18-Sep-10
19-Sep-10
20-Sep-10
21-Sep-10
22-Sep-10
23-Sep-10
24-Sep-10
25-Sep-10
26-Sep-10
Pageviews
Pageviews
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
9. Browser capabilities
42%
25%
20%
12% 1%
Browser
Internet Explorer
Firefox
Chrome
Safari
Others
Which browsers do your visitors use? Optimizing the site for the appropriate technical capabilities
helps make your site more engaging and usable and can result in higher conversion rates.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
11. Network Properties
Which connection speeds are your visitors using? Optimizing the site will load it quickly for most
visitors and can result in better navigation.
48%
33%
11%
7% 1%
Connection Speed
Unknown
DSL
Cable
T1
Dialup
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
12. Mobile Devices
50%
20%
20%
10%
Mobile Operating System
iPhone
BlackBerry
SymbianOS
iPad
Which mobile operating systems do your visitors use? This should be kept in mind while
optimizing the site for mobile devices.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
13. Traffic Sources - Overview
44%
42%
14%
0%
Search Engines
Direct Traffic
Referring Sites
Other
This report provides an overview of the different kinds of sources that send traffic to the client's site.
"Direct Traffic" is visits from people who typed your site URL directly into their browser.
"Referring Sites" shows visits from people who clicked to your site from another site.
"Search Engines" shows visits from people who clicked to the client's site from a search engine result
page
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
14. Traffic Sources – Direct traffic (553 visits)
"Direct Traffic" is visits from people who clicked a bookmark to come to your site or who typed your site URL
directly into their browser.
42.15%
of total visits
3.40
Pages/Visit
Site Avg: 3.29 (3.31%)
00:01:23
Avg. Time on Site
Site Avg: 00:01:18 (7.08%)
9.04%
Bounce Rate
Site Avg: 12.42% (-27.22%)
40.51%
% New Visits
Site Avg: 49.54% (-18.24%)
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
15. Traffic Sources – Referring traffic
How do the people referred from other sites compare to the "average" visitor to your site? The graph shows
the overall trends in traffic volume from referrals.
34
19
17
11
9
8
6
6
5
5
5
4
4
3
2
2
0 5 10 15 20 25 30 35 40
vilcap.com
piramalfellowship.org
fundoodata.com
delicious.com
csopartners.org.in
iccaustin.org
icatsprogram.com
alliancemagazine.org
Top Referring sites
Visits
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
16. Traffic Sources > Search > Keywords
How do the people referred from other sites compare to the "average" visitor to your site? The graph shows
the overall trends in traffic volume from referrals.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
100
60
50
50
45
45
40
30
30
25
20
20
20
20
15
15
15
15
0 20 40 60 80 100 120
foundation
charity
grants
volunteer
red cross
salvation army
goodwill
donation
grant
fundraising
charities
freecycle
habitat for humanity
unicef
donate
heritage
relief
sudan
Top Keywords
Visits
17. Content – Top pages
1437
253
229
227
224
Top Pages
/intro.htm (Home page slide show)
/intro4.htm(Home page slide show)
/par1.htm(Home page testimonials)
/par5.htm(Home page testimonials)
/par4.htm(Home page testimonials)
This chart provides an overview of page view volume and lists the pages (Top Content) that
were most responsible for driving page views.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
18. Content – Page title
Which are the most commonly viewed groups of pages on your site (grouped by title), and how are they used? This report
provides the same information that is in the "Top Content" report, but aggregated by title tag value.
Page Title Page views
Unique Page
views
Avg. Time on Page Bounce Rate (%) % Exit
Intro 1 4062 3671 29.91 0.10 0.30
Intro 2 40 28 99.15 0.00 0.33
Intro 3 35 28 53.71 0.25 0.40
Intro 4 26 21 81.43 0.73 0.46
Intro 5 22 19 93.45 0.75 0.50
About us 22 19 92.09 1.00 0.50
Contact us 18 14 98.86 0.50 0.22
Services 17 15 341.82 0.33 0.35
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
19. Content – Top landing pages
How effectively do your landing pages entice visitors to click further into your site? We can lower bounce rates by
tailoring landing pages to their associated ads and referral links and placing a clear call-to-action on each landing page.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
Page Title Page views
Unique Page
views
Avg. Time on Page Bounce Rate (%) % Exit
Intro 1 4062 3671 29.91 0.10 0.30
Intro 2 40 28 99.15 0.00 0.33
Intro 3 35 28 53.71 0.25 0.40
Intro 4 26 21 81.43 0.73 0.46
Intro 5 22 19 93.45 0.75 0.50
About us 22 19 92.09 1.00 0.50
Contact us 18 14 98.86 0.50 0.22
Services 17 15 341.82 0.33 0.35
21. Official website analytics
» Official website: Client website
» Global Traffic Rank: 2,095,518
» Global Traffic Rank Status: LOW
» Optimum Global Traffic Rank Range: <50,000
» Highest traffic from: India
» India Traffic Rank: NA
» Sites linking in: 22
» Click Stream:
› Upstream : google.com
› Down Stream: google.com
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
22. Official Website Analytics
» Official blog: client's blog
› Latest post – April 28, 2008
› Technorati authority rating – NA
» Official Tweeter: http://twitter.com/redigital
› Latest tweet – 88
› Following – 29
› Followers –100
» Official Facebook Page: http://www.facebook.com/pages/redigital
› No. of fans – 173
› Last post – September 24th 2010
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
23. Share of voice
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
Platform Mentions
Percentage of total
mentions
Blogs 82 46.06%
Twitter 49 27.52%
News websites 45 25.28%
Forums 02 1.14%
Total 178 Mentions 100%
24. Influencers
7
5
7
6
6
5
5
4
Top Influencers - Authority
www.nextbillion.net
www.thinkchangeindia.org
celebrityoopsstyles.com
blog.acumenfund.org
microfinanceafrica.net
currentnewsindia.com
thebusinessage.com
beyondprofitmag.com
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
26. News
Fig: News sources which mention the search query most often and have an authority score of at least 3.
6
2
1
1
1
1
1
1
1
1
Top sources of News
indiatimes.com
moneycontrol.com
ndtv.com
hindustantimes.com
sify.com
dnaindia.com
hindu.com
forbes.com
csmonitor.com
ibnlive.in.com
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
29. Share of voice – The Client and Competitors
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
30. Share of Voice - Blogs
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
Share of Voice - Blogs
47%
6%
22%
7%
4%
14%
Client
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
31. Share of Voice - News
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
49%
4%
10%
20%
11%
6%
Client
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Share of Voice - News
32. Share of Voice - Twitter
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
32%
9%
26%
5%
18%
10%
Client
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Share of Voice - Twitter
33. Summary
» Site Analytics
– Lack of adequate link-backs (only 22 sites linking in).
– Upstream (traffic to the website) traffic is direct and by search.
» Social media
– Gap in Facebook activity in the last month.
– Gap in Twitter in the last month.
– Posts on Facebook and Twitter follow an unidirectional ‘news update’ and ‘respond to answers’ format as compared
to a conversational approach.
» Visits:
– As 58.23 % of the visitors are absolutely unique. Activities can be planned to convert them into repeat visitors
» Time on site:
– Average time on the site is low at 1 minute and 18 seconds
» Bounce rate:
– Bounce rate is very low at 12.42% of total visits which indicates that visitors like to navigate through the website
rather than taking an exit from the homepage itself
» Demographics:
– Most of the visits are from India and from Mumbai.
» Internet explorer is the widely used browser.
» 1280x800 is the widely used screen resolution amongst the visitors followed by 1440x900 and 1024x768.
» I-phone is the widely used device for viewing the website.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
34. Summary
» Traffic sources:
– Most of the traffic to the client’s website is from Search engines and Direct traffic.
– The keywords foundation, charity, grants are the most searched keywords which reflects directly on the traffic source
i.e. Search engines.
» Top landing pages:
– Top landing pages viewed are all individual parts of the home page flash presentation and JavaScript testimonials. This
is just an error due to the method of development of the website.
» Top exit pages:
– Top exit page should generally be a “Thank you” or any other goal page
– In contrast, a large number of exits from a non-goal page i.e. Home page may indicate that the page is confusing or
that it generates user errors.
» Blogs:
– 46% of the mentions of the client are in Blogs followed by forums and Social Media.
– These blogs can be prioritized and targeted systematically
– Average authority ranking of blog mentions is 3.10 which mean the overall influence and reach of the client on Blogs
is comparatively low.
» Influencers:
– Influencer website like blog.acumenfund.org, thinkchangeindia.org etc… are the drivers of the conversations..
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
35. Summary
» Twitter:
– Redigital’s Twitter Acquisition Index shows that all the tweeters that mentioned the client were relevant and had
32169 followers collectively
– Twitter Acquisition Index for the client is 656.51.
» News:
– Top sources of news indicate that high authority sites like indiatimes.com moneycontrol.com etc… are talking about
the client.
» Sentiment:
– There are no overtly negative mentions about the client on the web and most mentions are positive and neutral.
» Comparison:
– Competitor is leading with 43% in terms of overall Share of Voice in blogs, news and twitter.
– The client's share of voice is low in every platform
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
36. Summary and Key Steps Forward
Summary
1. Lack of adequate link-backs
2. 58.23 % of the visitors are absolutely unique.
3. Average time on the site is low at 1 minute and 18
seconds
Steps Forward
1. Link back from the influencer’s site to improve SEO
2. Optimization of the website and blog by:
› Direct marketing activities
› Social media engagement
3. Adding relevant media to the website like using
audio clips, video clips or other types of media such
as small browser games etc…
› Showing related articles at the end of the
page. It can also collect information on what
other pages the visitors go to from that
specific page and we can link to those.
› Using a static box or a section to push most
popular pages of the website which is visible
site wide. The visitor will be curious to check
them and will spend more time on the site.
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
37. Summary and Key Steps Forward
Summary
4. Most of the visits are from India and from Mumbai
5. Most of the traffic to the client's website is coming
from Search engines and Direct traffic
6. A large number of exits from a non-goal page i.e.
Home page
7. 46% of the mentions of the client are in Blogs
followed by forums and Social Media. Average
authority ranking of blog mentions is low at 3.10
Steps Forward
4. There is an opportunity of Geo targeting through
SEM
5. Keywords like foundation, charity, grants are the
most searched keywords which reflects directly on
the traffic source i.e. Search engines. These
keywords could be helpful in planning a SEM
campaign.
6. A better navigation structure and a sitemap to be
devised.
7. The client's official blog should be updated and
content around the keywords should be posted to
engage the users and increase reach
Traffic Data analysis Web Mention analysis Share of voice Comparison Summary
Contents
38. Summary and Key Steps Forward
Summary
9. Influencer website like blog.acumenfund.org,
thinkchangeindia.org etc… are the drivers of the
conversations
10. Top sources of news indicate that high authority
sites like indiatimes.com moneycontrol.com etc…
are talking about the client.
Steps Forward
9. Link back from their site and following them on
relevant platforms can help increasing visibility of
the brand and SEO. Also, these influencers should
be leveraged in order to increase conversations
around the client
10. Link back from these sites in the form of a news and
updates section dedicated on the website.
