SlideShare a Scribd company logo

Key concepts-in-marketing m1c1

•Download as PPT, PDF•
•
thanuja
thanuja
BusinessNews & Politics
1 of 35
KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
WHAT IS MARKETING? ,[object Object]
CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
NEEDS, WANTS AND DEMANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCTS ,[object Object]
VALUE, SATISFACTION & QUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS & RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET ,[object Object],[object Object],[object Object],[object Object]
A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
MARKETING ,[object Object],[object Object]
Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
Other Key Concepts
Marketers and Prospects ,[object Object]
Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply Chain ,[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Environment ,[object Object],[object Object],[object Object],[object Object]
Marketing Program ,[object Object],[object Object]
MARKETING MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
PRODUCTION PRODUCT SALES MARKETING SOCIETAL
References ,[object Object],[object Object]

Recommended

Key concepts of marketing
Key concepts of marketing Key concepts of marketing
Key concepts of marketing Neeraj Sharma
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketinglamanansala
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementZulfikar A. Bharmal
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing ApproachesJUDIFEMAGALLANES
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBalasri Kamarapu
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1viveksangwan007
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Seetal Daas
 
00 marketing
00 marketing00 marketing
00 marketingThejus Jayadev
 

Recommended

Key concepts of marketing
Key concepts of marketing Key concepts of marketing
Key concepts of marketing Neeraj Sharma
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketinglamanansala
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementZulfikar A. Bharmal
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing ApproachesJUDIFEMAGALLANES
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBalasri Kamarapu
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1viveksangwan007
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Seetal Daas
 
00 marketing
00 marketing00 marketing
00 marketingThejus Jayadev
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing ManagementS.Vijaya Bhaskar
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing managementBabasab Patil
 
Marketing management
Marketing managementMarketing management
Marketing managementSaxbee Consultants
 
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semMarketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semneha deshmukh
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementYashika Parekh
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)SurinderSinghSingh
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Marketing management
Marketing managementMarketing management
Marketing managementAlkaSingh207
 
Marketing management
Marketing managementMarketing management
Marketing managementMohammed Umair
 
Global Strategic Marketing Introduction
Global Strategic Marketing IntroductionGlobal Strategic Marketing Introduction
Global Strategic Marketing IntroductionDavid Waggema
 
Marketing mix
Marketing mixMarketing mix
Marketing mixSatish Kumar
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01WanBK Leo
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing conceptsThejus Jayadev
 
Marketing management unit-1
Marketing management unit-1Marketing management unit-1
Marketing management unit-1santan28
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentationsjafrin akter
 
Important marketing Functions
Important marketing FunctionsImportant marketing Functions
Important marketing Functionsgentlemoro
 
introduction to marketing management
introduction to marketing managementintroduction to marketing management
introduction to marketing managementMechanical Geek
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01haithamo
 
New product development
New product developmentNew product development
New product developmentthanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueetanususa78
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1thanuja
 
Cons beh
Cons behCons beh
Cons behthanuja
 

More Related Content

What's hot

Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing ManagementS.Vijaya Bhaskar
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing managementBabasab Patil
 
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semMarketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semneha deshmukh
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)SurinderSinghSingh
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Cibin Mathew
 
Marketing management
Marketing managementMarketing management
Marketing managementAlkaSingh207
 
Global Strategic Marketing Introduction
Global Strategic Marketing IntroductionGlobal Strategic Marketing Introduction
Global Strategic Marketing IntroductionDavid Waggema
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01WanBK Leo
 
Marketing management unit-1
Marketing management unit-1Marketing management unit-1
Marketing management unit-1santan28
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentationsjafrin akter
 
Important marketing Functions
Important marketing FunctionsImportant marketing Functions
Important marketing Functionsgentlemoro
 
introduction to marketing management
introduction to marketing managementintroduction to marketing management
introduction to marketing managementMechanical Geek
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01haithamo
 

What's hot (18)

Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing Management
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semMarketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Global Strategic Marketing Introduction
Global Strategic Marketing IntroductionGlobal Strategic Marketing Introduction
Global Strategic Marketing Introduction
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
Marketing management unit-1
Marketing management unit-1Marketing management unit-1
Marketing management unit-1
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
 
Important marketing Functions
Important marketing FunctionsImportant marketing Functions
Important marketing Functions
 
introduction to marketing management
introduction to marketing managementintroduction to marketing management
introduction to marketing management
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
 

Viewers also liked

New product development
New product developmentNew product development
New product developmentthanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueetanususa78
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1thanuja
 
Cons beh
Cons behCons beh
Cons behthanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueetanususa78
 
공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225Kyung Mi Kim
 
My cool new Slideshow!
My cool new Slideshow!My cool new Slideshow!
My cool new Slideshow!linkexpert09
 

Viewers also liked (7)

New product development
New product developmentNew product development
New product development
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1
 
Cons beh
Cons behCons beh
Cons beh
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
 
공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225
 
My cool new Slideshow!
My cool new Slideshow!My cool new Slideshow!
My cool new Slideshow!
 

Similar to Key concepts-in-marketing m1c1

MM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxMM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxssuser5e8d69
 
Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.ramakarthik
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketingAmit Paul
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdfOshadiVindika
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2shrutika1991
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)kelly112
 
An Overview of Marketing .pptx
An Overview of Marketing .pptxAn Overview of Marketing .pptx
An Overview of Marketing .pptxMahadAbdi15
 
Marketing - Rami Show
Marketing - Rami ShowMarketing - Rami Show
Marketing - Rami ShowMaram Peace
 
Product marketing - Nelson Infotech
Product marketing - Nelson InfotechProduct marketing - Nelson Infotech
Product marketing - Nelson Infotechnelsoninfotech
 
XIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptxXIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptxjiolyf78
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturySumit Pradhan
 

Similar to Key concepts-in-marketing m1c1 (20)

01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
MM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxMM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptx
 
Unit1 introduction
Unit1 introductionUnit1 introduction
Unit1 introduction
 
Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketing
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Process
 
Chapter 1 introduction
Chapter 1 introductionChapter 1 introduction
Chapter 1 introduction
 
Marketing
MarketingMarketing
Marketing
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
 
An Overview of Marketing .pptx
An Overview of Marketing .pptxAn Overview of Marketing .pptx
An Overview of Marketing .pptx
 
Mktg Concepts
Mktg ConceptsMktg Concepts
Mktg Concepts
 
Marketing - Rami Show
Marketing - Rami ShowMarketing - Rami Show
Marketing - Rami Show
 
Product marketing - Nelson Infotech
Product marketing - Nelson InfotechProduct marketing - Nelson Infotech
Product marketing - Nelson Infotech
 
XIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptxXIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptx
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 

More from thanuja

Services marketing2821
Services marketing2821Services marketing2821
Services marketing2821thanuja
 
Module 2 course 2
Module 2 course 2Module 2 course 2
Module 2 course 2thanuja
 
Cr mday8
Cr mday8Cr mday8
Cr mday8thanuja
 
Service recovery module 2 course 2
Service recovery module 2 course 2Service recovery module 2 course 2
Service recovery module 2 course 2thanuja
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1thanuja
 
Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4thanuja
 
Cons beh
Cons behCons beh
Cons behthanuja
 
Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1thanuja
 
Distribution channel
Distribution channelDistribution channel
Distribution channelthanuja
 
09prc sg
09prc sg09prc sg
09prc sgthanuja
 
New product development
New product developmentNew product development
New product developmentthanuja
 
Module 5 course1
Module 5 course1Module 5 course1
Module 5 course1thanuja
 
Module 4 course 1
Module 4 course 1Module 4 course 1
Module 4 course 1thanuja
 
Module 3 course1
Module 3 course1Module 3 course1
Module 3 course1thanuja
 
Module 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore universityModule 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore universitythanuja
 
Module 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmmModule 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmmthanuja
 

More from thanuja (17)

Services marketing2821
Services marketing2821Services marketing2821
Services marketing2821
 
Module 2 course 2
Module 2 course 2Module 2 course 2
Module 2 course 2
 
Cr mday8
Cr mday8Cr mday8
Cr mday8
 
Crm 10
Crm 10Crm 10
Crm 10
 
Service recovery module 2 course 2
Service recovery module 2 course 2Service recovery module 2 course 2
Service recovery module 2 course 2
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1
 
Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4
 
Cons beh
Cons behCons beh
Cons beh
 
Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1
 
Distribution channel
Distribution channelDistribution channel
Distribution channel
 
09prc sg
09prc sg09prc sg
09prc sg
 
New product development
New product developmentNew product development
New product development
 
Module 5 course1
Module 5 course1Module 5 course1
Module 5 course1
 
Module 4 course 1
Module 4 course 1Module 4 course 1
Module 4 course 1
 
Module 3 course1
Module 3 course1Module 3 course1
Module 3 course1
 
Module 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore universityModule 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore university
 
Module 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmmModule 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmm
 

Recently uploaded

Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...lizamodels9
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 

Recently uploaded (20)

Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
Call Girls In Holiday Inn Express Gurugram➥99902@11544 ( Best price)100% Genu...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 

Key concepts-in-marketing m1c1

  • 1. KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
  • 2.
  • 3. CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
  • 10. Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
  • 11.
  • 12. Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. PRODUCTION PRODUCT SALES MARKETING SOCIETAL
  • 35.