1. GLOBAL ENTREPRENEURSHIP WEEK
(the Week)
17-23 NOVEMBER 2008
BRIEF
September 2008
Founders:
1st floor, wisma eng choon
55-59, jalan ampang, 50450 Kuala Lumpur, Malaysia
Tel +603 2026 3001 Fax +603 2031 5001 url www.warisanglobal.com

2. TABLE OF CONTENTS
A. ABOUT THE WEEK...................................................................................................... 2
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B. BACKGROUND INFORMATION ON HOW THE WEEK CAME ABOUT..........................3
C. VISION FOR THE WEEK ................................................................................... ...............3
D. OBJECTIVES OF THE WEEK................................................................... ........................4
E. WARISAN GLOBAL SDN.BHD: MALAYSIAN HOST .......................................................5
F. GLOBAL SPONSORS & GLOBAL PARTNERS................................................................6 .
G. HOW YOU CAN PARTICIPATE? ......................................................................................
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H. PARTICIPATING IN GLOBAL SIGNATURE ACTIVITIES................................... .............8 .
I. BENEFITS OF PARTICIPATING............................................................................ .............9
J. CONTACT INFORMATION........................................................................................ .........9
A. ABOUT THE WEEK
GLOBAL ENTREPRENEURSHIP WEEK or THE WEEK which will be held from November
17-23, 2008 will be the world’s largest event to celebrate and promote innovation,
entrepreneurship and creativity.
The Week is aimed at young people throughout the globe.
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3. During the Week, partner organizations worldwide will conduct a range of activities -
from simple speeches to comprehensive competitions - designed to inspire, connect,
inform, mentor and engage the next generation of entrepreneurs.
Host organizations in each participating country are recruiting partners and
coordinating related activities.
The exact type of these activities, whether online or face-to-face, is limited only by the
imaginations of the partners and the participants. And while a list of suggested
activities such as invention competitions, entrepreneurship film festivals, networking
events, school-based activities, and local entrepreneurship summits - will be available
on the website, www.unleashingideas.org , the actual activities conducted by partners
will vary greatly.
And while it may be global in scope, at its heart, the Week is a local initiative that
reflects the customs and entrepreneurial culture of each community.
B. BACKGROUND INFORMATION ON HOW THE WEEK CAME ABOUT
Global Entrepreneurship Week is a combination and expansion of two successful
initiatives, the debut of Entrepreneurship Week USA in 2007 and the inspiration
behind it, Enterprise Week in the UK, which was kicked off in 2004 by now-Prime
Minister Gordon Brown.
During the last year, these two efforts - led by the Ewing Marion Kauffman Foundation
in the US and the Make Your Mark campaign in the UK - combined to engage 2,720
partner organizations planning 6,891 activities that directly involved 929,449
individuals.
Thousands of pieces of media coverage amplified the message, reaching tens of
millions.
C. VISION FOR THE WEEK
For one week, millions of young people around the world will join a growing
movement of entrepreneurial people to generate new ideas and to seek better ways
of doing things.
Dozens of countries are coming together for the first time to host THE WEEK - an
initiative to inspire young people to embrace innovation, imagination and creativity.
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4. Today, entrepreneurial individuals appear from all walks of life to exploit business
opportunities for both economic and social gains.
From November 17 - 23, 2008, THE WEEK will connect young people everywhere
through local, national and global activities designed to help them explore their
potential as self-starters and innovators.
Students, educators, entrepreneurs, business leaders, employees, non-profit leaders,
government officials and many others will participate in a range of activities - online
and face-to-face - to harness the energy of social networking, to connect people
taking action in their local and global communities and to celebrate entrepreneurship
across the globe.
Overall, the Week will tap into a culture with a passion for networking. It will blend
into the fabric of everyday life, engaging young people in school, at home, on the web
and at work.
Through this initiative, the next generation of entrepreneurs will be inspired and
emerge.
In doing so, they will begin to acquire the knowledge, skills, networks and values
needed to grow innovative, sustainable enterprises that have a positive impact on
their lives and the lives of those around them.
D. OBJECTIVES OF THE WEEK
This campaign has 5 key objectives:
Inspire
Introduce the notion of enterprising behaviour to as many young people under the
age of 30 who otherwise might not have considered it as a path in their life
Connect
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5. Network young people across national boundaries in a global effort to find new ideas
at the intersection of cultures and disciplines.
Inform
Demonstrate that the drive to nurture enterprising talent needs business, education,
government, voluntary organisations and the media to work together.
No single sector or organisation working in isolation can create opportunities on this
ambitious scale
Mentor
Enlist active and inspirational entrepreneurs around the world to coach and mentor
the next generation of enterprise talent as they pursue their entrepreneurial dreams
Engage
To inform opinion leaders and policy makers that entrepreneurship is central to a
nation's economic health and culture and to provide different nations with the
opportunity to learn from each other on entrepreneurial policy and practice.
E. WARISAN GLOBAL SDN.BHD: MALAYSIAN HOST
THE WEEK coordinates Global activities via their local country Hosts. Each
participating country will have its own Hosts.
At the moment there are more than 60 countries worldwide that are participating in
THE WEEK.
Host organizations in each participating country serve as the coordinating entity for
THE WEEK and all related activities in that country.
Warisan Global Sdn. Bhd. (WG) is honoured to be awarded the organization of THE
WEEK in Malaysia by the Kaufmann Foundation and Make Your Mark, UK.
WG is a Malaysian company founded in the year 2000 by an entrepreneur.
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6. We are probably the only social enterprise in Malaysia.
Social enterprises are profit-making businesses with a Social and Environmental focus.
Many commercial businesses have social objectives, but social enterprises are
distinctive because their social or environmental purpose is central to what they do.
Rather than maximizing only shareholder value, their main aim is also to generate
profit to further their social and environmental goals.
Social Enterprises are organizations with a distinct business concept - they offer the
prospect of a greater equity of economic power and a more sustainable society - by
combining market efficiency with social and environmental justice.
At WG – we focus on projects that advance the spirit of the enterprise and social
entrepreneurship.
Our projects span the entire Nation.
We work with Government organizations and some large Malaysian businesses to
create and project-manage initiatives that benefit many different strata of the society
– from rural communities to university youth.
We are a Ministry of Finance, Malaysia registered company. We are also a partner
organization with telecentre.org – a Global organization that promotes grassroots
entrepreneurship.
We also work with the Centre for Entrepreneurial Learning (CfEL), the Judge School
of Business, Cambridge University to deliver their entrepreneurship programs in
Malaysia.
Our complete profile can be downloaded from www.warisanglobal.com.
F. GLOBAL SPONSORS & GLOBAL PARTNERS
Currently there are the following:
Global Sponsors
These are entities financially supporting the Global Entrepreneurship Week.
Currently the Kaufmann foundation has managed to get the following organizations to
be their global sponsors:
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7.  Ernst & Young Global
 IBM
 NYSE Euro next
Global Partners
Participating organizations with a global reach and a willingness to actively engage
their networks in multiple countries in the promotion of Global Entrepreneurship
Week.
The current global partners are:
 Junior Achievement
 Entrepreneurs Organization
 Endeavour
 Delta Epsilon Chi
 NFTE
 Young American Business Trust
 The Lisbon Council
 Martha
 YES
For details of global partners, go to www.unleashingideas.org/globalpartners
G. HOW YOU CAN PARTICIPATE?
Catalyzing/Organizing Your Own Activities
The idea is for the Host to catalyze and the partner organization to execute or
organize the activities that will achieve the Week’s objectives.
Some ideas you can use for the activities are enclosed in Appendix A.
We encourage you to plan your activities during the Week, and let us know what you
are doing so that we can keep both the local media and the international community
updated.
WG will also be happy to project manage any activities you wish to outsource to us.
We will carry them out with only your organizational branding for the activities you
plan to execute for which we are merely the outsourced partners. This will be a
professional engagement and a professional fee will apply.
Run Your Own Flagship Events
You can run your own flagship events during the Week and gain media attention.
The host is currently in the process of seeking media partners for this event and will
advise partners in due course.
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8. Participate in Central Cluster of Events Being Planned By The Host With Partner
Organizations
We are currently planning central activities during the Week.
The activities will have partner organization either organizing their own activities in a
central location or together with the host.
To participate in our central cluster of events, please contact gew@warisanglobal.com
or visit www.gewmalaysia.com.
We would like to sit with you and structure the activities you plan to fit into the Week
to ensure that not THE WEEK objectives are achieved but also the Week becomes an
exciting and eventful week for entrepreneurs.
H. PARTICIPATING IN GLOBAL SIGNATURE ACTIVITIES
Currently there are 2 signature events being planned by Make Your Mark, UK.
Unleash It!
While there is no shortage of challenges facing the world today, countless ideas never
come to the surface—leaving problems unsolved and opportunities missed—simply
because no one stopped to consider them. Unleash It! uncovers these challenges—
then links them to enterprising problem-solvers.
Before we can unleash the ideas of the next generation of entrepreneurs on the
challenges of today, we need your help in identifying those challenges – no matter
how big or how small. Anyone can issue a challenge, e-mail your challenges to
challenges@unleashingideas.org
Speed Network the Globe!
Networking is a skill that serves everyone—whether they ever consider starting an
entrepreneurial venture or not.
Organize a speed networking session in your community and enable local young
people to sharpen their networking skills—talking to each other, local entrepreneurs,
potential investors, community leaders, or anyone else interested in learning from--
and sharing with--others.
The global hosts are currently planning a session simultaneous session around the
globe. If you are keen to participate in THE WEEK signature activity, please let us know
and we will help you with the coordination.
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9. I. BENEFITS OF PARTICIPATING
Opportunities for Global Links with Young People & Entrepreneurs
Participating organizations can establish have links with other global partners and
have access to their young entrepreneurs through this common platform.
Representation
If you are a key player in the field of entrepreneurship or if you are in anyway linked to
young entrepreneurs, you have to be on this bus!
Recognition on Global Site
All Partners will be recognised on the “THE WEEK” website under their respective
countries.
During the Week, there will be global media attention on the Week and participating
organizations have the opportunity to ride on this.
Media Coverage
All partners are encouraged to work on their own media coverage.
Any media release done by the host, will have all Partner organizations mentioned.
J. CONTACT INFORMATION
Thank you for your interest in Global Entrepreneurship Week. For information about
local activities contact the organization hosting Global Entrepreneurship Week in
Malaysia at:
Global Entrepreneurship Week Office:
Contact Persons:
Dash: +6 012-208 8743
Emily: +6 012-302 6779
Vivian: +6 016-2286281
c/o Warisan Global Sdn Bhd
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10. 1st Floor, Wisma Eng Choon
No.55-59, Jalan Ampang
50450 Kuala Lumpur, Malaysia
Tel: +603-2026 3001 Fax: +603-2031 5001
Email: gew@warisanglobal.com
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