10 steps to promotion 1)The inner game/psychology 2)Platforms, blogs, websites 3) Social media 4) Email marketing/ clickbank 5) Traditional 6) Word of mouth 7) Communication skills 8) Writing skills 9) Sticky content 10) Organisational skills Three vital ingredients for each stage

1. How do you promote your online workshops and
courses?

2. Four principles

3. Dragon Fly Video

4. 10 steps to promotion
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1)The inner game/psychology
2)Platforms, blogs, websites
3) Social media
4) Email marketing/clickbank
5) Traditional
6) Word of mouth
7) Communication skills
8) Writing skills
9) Sticky content
10) Organisational skills
Three vital ingredients for
each stage

5. The inner game A
 1) FOCUS
 Tips
 A good service, class, course or
What are you promoting?
Why this product or service?
Who will it benefit?
Who is the target audience?
What value does your service
bring to others?
Do you believe in your own
product?
Is it unique in some way?
Have you found a niche?
How are you going to share that?
book is usually one that solves a
problem. You may have seen or
experienced problems in the
education system and found
solutions that other people
need.
It brings value if it can help
other people with the same
problem and if it is significant in
terms of the “big picture” with
regard to innovation, inspiration
and influence.

6. The inner game B
 ENGAGE
You have a perfect class, course or
book to promote .
How do you exude confidence in
the product and reach out to those
who need it?
You need to communicate
through various venues online and
offline.
Engage people by appealing to
their needs and emotions.
Build trust by focusing on
customer needs.
Tips
 1) Focus on the positive aspects
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of your course.
2)Use them as selling points.
3) Predict customer objections
4) Fine-tune/improve your
product or service
5) Address possible qualms people
may have in your promotion
letters/articles
6)Include testimonials and stories
7) Use persuasive language

7. PLATFORMS
 GRAB
 I’ll use WiZiQ as an example of a
platform which makes promotion easy.
Actually I don’t know of any other
platform which is so community based.
WiZiQ combines the best of
teaching, sharing and promoting
technology within a user-friendly
interface.
This multi-purpose tool makes
promotion fun and effective.
If you combine WiZiQ with social
networking the effect can be very
powerful
WiZiQ as a promotional
tool
1)Personal profiles & online biographies
2) Virtual classroom links and embed codes
3) Communities and social networking
4) simple sharing across all social networks
5) Integration with moodle
6) Public classes for promotional
When I started on WiZiQ I learnt from other
teachers there. Tutorials are plentiful and
professional curtesy is generous and inspiring.
My free weekly classes were shared all over
social networks especially facebook, where
people could see my class recordings.

8. Share courses in style
Sample widget on my
blog side bar.
This widget can be
shared everywhere
online.
The widget has a scroll
bar for students to see all
of the available courses.

9. Marketing of courses on WiZiQ

10.  Websites and blogs
 This is where you can
really GRAB attention
 Show who you are
 What you do
 What you offer
 Write and inspire
The appearance of the website
should reflect who you are and what you offer
I am a professional , passionate teacher, which I show
with three central shots of myself teaching live.
I was in full teaching mode here and didn’t
know my husband was capturing my class online
Therefore what you see is natural and authentic.
I also have a creative, artistic, story-telling side that
is crucial to how I communicate
and how my niche has developed.
I combine serious exams training with
brain-friendly, fun methodologies.
.

11. Niche and logo
Description of service
Welcome to Sylvia’s English
Online. ESL stands for English as a
Second Language. I use brainfriendly techniques to help you to
learn English quickly, whatever
your learning needs.
Just click on a teaching cloud to get
around.
 Description of blog
Brainfriendly learning
methods, tools, environm
ents and communities.

12. 30 seconds to make an impression
Psychology of colours
 “Are you stimulating emotions while
marketing with your
business logo, stationary, business
cards, brochures, signs
and with your website?
If you know it or not, colors speak very
loud to our
subconscious and have a positive or
negative reaction within
90 seconds. On the web you have less
that 30 seconds to make
a good first impression.
Are you using the silent language of
color to impress,
motivate, divert and persuade your
prospects to buy from
you?”
 My website colour scheme
is orange and blue.
ORANGE suggests
pleasure, cool, excitement,
cheer,endurance, strength
and ambition.
 BLUE suggests
security, authority, faithful
ness and dignity
 What about yours?

13. Social Media
 ENGAGE
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 What’s behind a link?
If you just share links around
facebook or Twitter, you stand
little chance of being noticed.
Use your personal profile and
facebook page/group
to………………
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Facebook is extremely visual.
Use images.
Address people directly
Share original work such as you
tube videos or presentations.
Start discussions related to your
niche
Help people with their questions
Build up a powerful PLN
Appeal to emotions
Create suspense

14. Sample of great FB promotion
FluencyMC
on facebook &WiZiQ
Unique branding & using
images
to display teaching expertise
and creativity