Read about Hanson Marketing\'s solutions in international marketing leadership

1. HANSON Marketing
Linking Products to Markets Worldwide
learn more:
www.hansonmarketing.net 1

2. Global Brand Marketing
• Product Management - Launch
• Communications - eCommerce, PR
• Events - Trade Fairs, Seminars
• Packaging - Retail, Trade, Custom
learn more:
www.hansonmarketing.net 2

3. Global Brand Marketing
Product Management - Launch
• Define Global Pricing
• Wholesale & Retail Cost-per-Unit Analysis
• Analyze Competition
• Manage Product Certifications
• e.g. Codex EU, FDA, UL, IEEE
• Write Product Information
learn more:
www.hansonmarketing.net/product.html 3

4. Global Brand Marketing
Communications - eCommerce, PR
• Create Media-Rich Global Websites
• Direct Links to Resellers, eCommerce
• Tell Your Company & Product’s “Unique Story”
• Formulate PR, Positioning Messages
• Consumer, Lifestyle & Trade Publications
• Write, Edit & Publish Articles & Papers
learn more:
www.hansonmarketing.net/collateral.html 4

5. Global Brand Marketing
Events - Trade Fairs, Seminars
• Trade Fairs
• Cost-effective & Measurable Return On Investment
• Find Partners, Spot Trends & Introduce Products
• Meet Analysts, Opinion Makers & Test New Brands
• Partner Seminars & Demos
• Motivate New Brokers, Retailers
• Product Roadshows, Tabletop Events
learn more:
www.hansonmarketing.net/event.html 5

6. Global Brand Marketing
Packaging - Retail, Trade, Custom
• Retail Package Design & Production
• Regional, Multilingual Variation
• Pack & Ship On-Demand, In-Market Fulfillment
• Eco-Friendly, Affordable Materials
• Cost-reduced to Maximize Trade Margins
• Solutions for Partners
• Warehouse, OEM, Private Labels
learn more:
www.hansonmarketing.net/retail.html 6

7. Channel Development
Win Top Brand Position with Global Strategies
Customers
• Value-Added Resellers (VARs)
• Brokers, Dealers and Agents
• Systems Integrators
• Agents
International Wholesale • OEMs
Partnerships
Partnerships
Customers
Customers
Customers
• Distributors Your • Private-Label
• Subsidiaries Products • Licensees
& Services
• Contract • Alliances
Manufacturers Retail
• Specialty • Online
• Mass Merchant • Direct Mail
• Warehouse • Affinity / Club
Customers
learn more:
www.hansonmarketing.net/channel.html 7

8. HANSON Marketing
Linking Products to Markets Worldwide
view Portfolio
www.hansonmarketing.net
read BLOG
www.tomhanson.wordpress.com
contact Tom Hanson
+1 858 699 5847 ✉ tom@hansonmarketing.net