This document discusses trends in social media and provides strategies for using social media effectively. It notes that major social platforms like Facebook and YouTube now reach billions of users daily and engagement occurs in real-time. Recommendations include plotting a social media strategy around objectives, audiences and channels before executing; managing resources by designating a champion and experimenting; and measuring results through analytics and metrics like impressions, interactions and traffic. Examples of social shopping, check-ins and live streaming are also outlined.

1. Making Social Media Work Presented by: Daniel Waldman Tracy Gosson

2. Agenda Overview Trends Strategy Examples

3. What Is Social Media Online media designed for social interaction Shared Networked Conversational Two-way communication Sometimes crowdsourced

4. Social Media vs Social Networking Social media = content Social networking = the network through which content is published and shared

7. If Facebook were a country, it’d be the 3rd largest in the world.

8. 50% of our active users log on to Facebook in any given day

9. 700 billion minutes/month on Facebook

10. Average user creates 90 pieces of content each month

11. Twitter: 190 million

12. 95 million tweets/day

13. LinkedIn: 75 million

14. Executives from ALL Fortune 500 companies

15. YouTube: 2 billion views/day

16. 24 hours of video uploaded every minute

17. Avg. user spends 15 minutes/day

19. Why does this matter? Happy Customers Tell 3 Friends, Unhappy Customers Tell Google

20. Trends: Mobile

21. Trends: Mobile Networks are available anywhere any time Makes everything more instantaneous Makes sharing information faster & easier We are always connected Thoughts, images and videos can be shared in REAL TIME

22. Trends: Social Shopping Combines social networking with shopping! Offers group deals, group coupons, product reviews and discussions, recommendations

23. Trends: The “Check In” Social sites that allow a person to “check in” & often coupled with special deals. Location Based Services TV, Movies, Books and more!

24. Trends: Live Streaming

25. 5 Steps for Using Social Media Plot strategy Execute strategy Manage resources Measure results Repeat!

26. Plot Strategy People Objectives Strategy Technology

27. Execute Strategy Listen Create Share Interact

28. Manage Resources Have a champion, empower that person Choose your channels wisely Do what you can, then build on it Look for efficiencies Set a policy Experiment and evaluate

29. Measurement There are hundreds of ways to measure. Here are ten: Impressions Volume of Re-Tweets (Twitter) Volume of shares (Facebook) Volume of social mentions Growth in followers/friends Growth in interactions Number of conversations sparked Depth of conversations sparked Growth in website traffic Impact on real-world events For a list of 100 ways to measure social media, visit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581

30. Measurement

31. Measurement: Analytics

32. Facebook Tips: Complete your “Info” Tab

34. Go to http://www.facebook.com/username/ and choose the page in the dropdown menu.

37. Facebook Tips: Provide Interesting Content Create a poll Post pictures of events Import content from your blog Import content from YouTube Ask questions Promote others (businesses in your area, events, people in your community)

38. Twitter

40. Twitter Tips Determine who your audience is and follow them Listorious.com Search for relevant keywords to find conversations & people to follow Keep your followers organized with lists Don’t read every tweet; don’t expect everyone to read all of your tweets Don’t tweet selfishly—post things that are interesting to your audience Ask & answer questions

41. Publishing Platforms:Wordpress

42. Publishing Platforms: Tumblr

43. Publishing Platforms: YouTube

44. Publishing Platforms: YouTube

45. Location Based Services: Foursquare

46. Social Shopping: GroupOn

47. Social Shopping: Living Social

48. Livestreaming

49. Social Media Clients & Resources Hootsuite (http://hootsuite.com) Co-Tweet (http://cotweet.com) Seesmic (http://seesmic.com) Tweetdeck (http://tweetdeck.com) Other resources http://mashable.com http://socialmediaexplorer.com http://socialmediaexaminer.com http://socialmediatoday.com http://allfacebook.com http://danzarella.com http://viralblog.com

50. Closing thoughts Great planning gets great results Become the expert or hire one Constantly evaluate and retool strategy Stay up on trends / build your network Invest in what works Don’t overestimate the reach of your communications Take time to think BIG but pay attention to the SMALL things