how can email help SEO

1. Top 10 Tips:
Email
Marketing
by
@TamaraGielen

2. Tamara WHO?

3. What I learned about SEO yesterday
• “Social will kill SEO”
• SEO isn’t sexy
• Quality content is key
• Spam makes SEO look
bad
• Hiring good SEOs is hard
• SEO is not rocket science
• It’s hard to explain to
people what you do
• There are not enough
women in this industry
(my observation)

4. Now replace SEO with EMAIL
• Social will kill EMAIL
• EMAIL isn’t sexy
• Quality content is key
• Spam makes EMAIL look
bad
• Hiring good EMs is hard
• EMAIL is not rocket
science
• It’s hard to explain to
people what you do
• There are not enough
women in our industry

5. What I also learned is this…
SEOs are constantly looking for ways to:
• Distribute/market their content
• To understand your users/visitors
• Get m.o.r.e. links

6. With that
in mind,
here’s how
email can
help SEO

7. Email is the #1 method for
sharing content on the internet

8. Tip #1 Make friends with your email
marketing colleagues – they own the
list!

9. Tip #2
Make capturing
email addresses
your top priority

10. Tip #3
Identify
social
media
users and
influencers

12. Tip #4
Target social
media users with
exclusive content
and ask them to
share it

13. Tip #5
Publish your
newsletter to
Twitter &
Facebook

14. Tip #6 Provide a newsletter archive
either on your website, or on an
outside
domain

15. Tip #7
Use email
surveys and
analytics to
get a better
understanding
of your users

16. Tip #8
Email will help you
convert visitors
through
abandoned search
& shopping cart
emails

17. Tip #9
Email will help you
increase
conversion
Email subscribers
consistently have
a higher LTV

18. Tip #10
Upper
management
doesn’t care
about how many
links you
generated

19. Questions?
tamara@tamaragielen.com
+32 477 666 930
www.tamaragielen.com
blog: www.b2bemailmarketing.com