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FOUNDATION OF SUCCESSFUL
EMAIL MARKETING PROGRAMS
©2009 Tamara Gielen bvba - www.tamaragielen.com
Foundation of successful email programs

    Solid email strategy that maximizes business goals
    List building expertise that results in a highly responsive list
    of email addresses
    Email design & coding expertise to build emails that render
    correctly across email clients
    Deliverability expertise to ensure emails get delivered to the
    inbox instead of the junk/spam folder
    Copy that maximizes opens, clicks & conversions
    Database marketing skills to drive relevance and conversion
    Understanding the law that regulates commercial email
    Staying on top of email trends & best practices
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110792
Stay on top of trends & best practices




  Email marketing blog:      Email marketing community:
www.b2bemailmarketing.com   www.emailmarketersclub.com
Need help with your email program?
Tamara Gielen advises businesses, organizations,
and individuals on how to use email marketing to
build relationships and drive revenue for your
business. Contact her at:

Email:       tamara@tamaragielen.com
Phone:       +32 477 666 930
Website:     www.tamaragielen.com
Twitter:     @tamaragielen
Linkedin:    www.linkedin/in/tamaragielen

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Foundation Of Successful Email Marketing Programs

  • 1. FOUNDATION OF SUCCESSFUL EMAIL MARKETING PROGRAMS ©2009 Tamara Gielen bvba - www.tamaragielen.com
  • 2. Foundation of successful email programs Solid email strategy that maximizes business goals List building expertise that results in a highly responsive list of email addresses Email design & coding expertise to build emails that render correctly across email clients Deliverability expertise to ensure emails get delivered to the inbox instead of the junk/spam folder Copy that maximizes opens, clicks & conversions Database marketing skills to drive relevance and conversion Understanding the law that regulates commercial email Staying on top of email trends & best practices Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110792
  • 3. Stay on top of trends & best practices Email marketing blog: Email marketing community: www.b2bemailmarketing.com www.emailmarketersclub.com
  • 4. Need help with your email program? Tamara Gielen advises businesses, organizations, and individuals on how to use email marketing to build relationships and drive revenue for your business. Contact her at: Email: tamara@tamaragielen.com Phone: +32 477 666 930 Website: www.tamaragielen.com Twitter: @tamaragielen Linkedin: www.linkedin/in/tamaragielen