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Online Media and User-Created Content: Case Studies in News Media Repositioning in the Australian Media Environment Professor Terry Flew Media and Communications Creative Industries Faculty Queensland University of Technology Brisbane, Australia Paper presented to  Media after the Mass , European Media Management Association Annual Conference, Paris, France, 13-14 February 2009.
Impacts of Web 2.0/User-Created Content (UCC) ,[object Object],[object Object],[object Object]
Impacts of Web 2.0/User-Created Content (UCC) ,[object Object],[object Object],[object Object]
New media, new rules?
News/paper? ,[object Object]
Australian media use, 1999
Australian media use, 2006
Newspaper circulation in Australia - metropolitan and national dailies 2002-2008
Online traffic to major Australian news media sites, 2006-2008
Mainstream media still dominate independent news media online in Australia
Global trends in advertising spend
Australian advertising spend across media, 2002-2007
‘Perfect storm’ facing newspapers in late 2000s ,[object Object],[object Object],[object Object],[object Object]
Disaggregation of media content - the major threat ,[object Object]
Brisbane Times
Fairfax print media titles have been successful online
Online-only  Fairfax Media titles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brisbane Times impact in SE Qld. market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Special Broadcasting Service
SBS: Australia’s multicultural public broadcaster ,[object Object],[object Object]
Opening up SBS Online for user-created content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opening up SBS Online for user-created content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UCC @ SBS and future of public service media ,[object Object],[object Object],[object Object],[object Object]

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Online Media and User-Created Content: Case Studies in News Media Repositioning in the Australian Media Environment