Social business presentation covering the changes in consumer behaviors that are forcing organizational change.
Departments such as HR, sales, and customer support are learning from marketing's experiences in social networks as they redefine themsleves around their customers.
This presentation was first given by Jeremy Woolf in Kuala Lumpur, Malaysia in November 2011.
Japan IT Week 2024 Brochure by 47Billion (English)
111117 social business reimagined (kuala lumpur) final
1. Social Business
REIMAGINED
with Jeremy Woolf
Global Digital & Social Media Lead, Text 100
#socialbusiness Friday, 18 November 2011
@text100my 10.00am – 1.00pm
facebook.com/text100 Market Hall, Pavilion Kuala Lumpur
(id) theapartment
(pw) theapartment
3. Social Business
REIMAGINED
@jeremywoolf
#text100my
#socialbusiness
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
4. Jeremy Woolf
publicrelationships.blogspot.com
linkedin.com/in/jeremywoolf
twitter.com/jeremywoolf
www.socialmedia-mba.com
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
5. www.text100.com
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
6. Evolution of business
The social consumer
What’s a social business?
Social business in action
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
7. Evolution of business
The social consumer
What’s a social business?
Social business in action
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
8. The story so far…
Milky Way, FladagerPhotography, http://www.flickr.com/photos/66543144@N05/6061917035/
9. The story so far…
The first multinational
Milky Way, FladagerPhotography
Orbis terrarum typus de integro multis in locis emendatus , Norman B. Leventhal Map Center at t
http://www.flickr.com/photos/66543144@N05/6061917035/
http://www.flickr.com/photos/normanbleventhalmapcenter/26756
10. The industrial revolution
Industrial revolution, blvesboy, http://www.flickr.com/photos/blvesboy/212148
11. The assembly line
Machine shop at Highland Park, ellenm1, http://www.flickr.com/photos/ellenm1/4279879689/
12. Web 2.0
Selfportrait 2.0, sndrv, ttp://www.flickr.com/photos/sndrv/3329968159/
13. Today
IBM Logo, alui0000, http://www.flickr.com/photos/alui0000/1982097127/
14. Evolution of business
The social consumer
What’s a social business?
Social business in action
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
15. The social consumer
Teens and 20+
Community
Digital native
Create
Status
Source: Nielsen
19. Mobilize Sharing
Mobile Approval Credibility
‘We’ not Influence
‘Me’ Belonging
Connect
Converse
Real time
Share and
Source: Nielsen protect
gr3m, http://www.flickr.com/photos/gr3m/2330317681/
20. Mobilize Sharing
On Approval Credibility
‘We’ not Influence
‘Me’ Belonging
13 hours Connect
Livestream- Converse
ing Real time
Share and
Source: Nielsen protect
On/Off, Ollie Jay, http://www.flickr.com/photos/alienspacer/1968359743/
21. Mobilize Sharing
Creates Approval Credibility
‘We’ not Influence
‘Me’ Belonging
13 hours Connect
Livestream- Converse
ing Real time
Collaborate Share and
Source: Nielsen Play protect
22. Mobilize Sharing
Evolves Approval Credibility
Changing ‘We’ not Influence
Multiple ‘Me’ Belonging
tribes 13 hours Connect
Explore Livestream- Converse
ing Real time
Collaborate Share and
Source: Nielsen Play protect
Chameleon, The Compiler, http://www.flickr.com/photos/the-compiler/5255834230/
23. Reaching the social consumer
Relevant, useful and entertaining
Enhance social status
Reaction and fun
Connect them with each other
Enable participation
Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone,
http://www.flickr.com/photos/mrlerone/2543332000/
24. What do
you want
brands to
offer you
online?
Source: AdAge / Ipsos
Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
25. Source: GlobaWebIndex
Source: GlobaWebIndex
businessmen in meeting, allensima, http://www.flickr.com/photos/allensima/6033657657/
26. Best talent comes from referrals,
direct sourcing and social networks
Source: Jobvite
Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
27. “There's going to be an
opportunity over the
next five years or so
to pick any industry
and rethink it in a
social way...we think
that every industry is
going to be
fundamentally re-
thought and designed
around people.”
Mark Zuckerberg, CEO,
Facebook
Mark Zuckerberg - World Economic Forum Annual Meeting Davos 2009, World Economic Forum,
ttp://www.flickr.com/photos/worldeconomicforum/3488879012/
28. Like this
Hire
Purchase
Create
Elect
Source: Jobvite Huge crowd of people at Liverpool Street station, drinking and getting
angry, mrlerone
http://www.flickr.com/photos/mrlerone/2543332000/
29. Evolution of business
The social consumer
What’s a social business?
Social business in action
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
30. Characteristics of a social
business
Engaged
Transparent Community
Nimble
Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone,
http://www.flickr.com/photos/mrlerone/2543332000/
31. Evolution to social business
Social business is just good business
Not just social networking
Drivers are often via social networking
however
About applying technolgies
And solving business issues
Putting tools in the right hands
C-suite must lead
Change management first!
Blueprint, Wil Scullin, http://www.flickr.com/photos/wscullin/3770015203/
32. Evolution of business
The social consumer
What’s a social business?
Social business in action
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
33. IBM Social Engagement Strategy
1. Deepen relationships with our
constituents by designing
intentional experiences
2. Position IBM as the agenda setter
by extending our participation in
conversations
3. Deliver IBMers and their expertise
– and the depth and breadth of
IBM’s global workforce
4. Gain insight to inform offerings
and improve constituent
relationships
34. IBM
Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
35. Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
36. ASB New Zealand
Facebook virtual branch
allows real-time, secure
and private
conversations
9 specialists staffing
branch
Complements existing
channels
Attracts new customers
Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
37. Deloitte Netherlands
Hiring target 1,000 • Dynamic site
people • Human touch critical
E recruitment team through recruiter bios,
Internet marketing and live chat
content management • Original content,
Career website at competitions…
centre of strategy • 234% more traffic from
Integrated with social social media
media channels
Huge crowd of people at Liverpool Street station, mrlerone, http://www.flickr.com/photos/mrlerone/2543332000/
38. Text 100 Global
SharePoint for training
Adjacent market digital
prospect id
HR via LinkedIn /
Facebook
Social media driven
marketing / CEO program
Ops sharing via
SharePoint
Huge crowd of people at Liverpool Street station, drinking and getting angry, mrlerone,
http://www.flickr.com/photos/mrlerone/2543332000/
39.
40. Conclusion
• Business has changed forever
• Buyers have changed forever
• Business functions must become
nimble, engaged and transparent
• Change management required
• There are best practices
• But few companies have done this
• Your opportunity is to start now
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
41. Social Business
REIMAGINED
@jeremywoolf
#text100my
#socialbusiness
High Voltage, MikeBehnken, http://www.flickr.com/photos/mikebehnken/5059828345/
42. Social Business
REIMAGINED
with Jeremy Woolf
Global Digital & Social Media Lead, Text 100
#socialbusiness Friday, 18 November 2011
@text100my 10.00am – 1.00pm
facebook.com/text100 Market Hall, Pavilion Kuala Lumpur
(id) theapartment
(pw) theapartment