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Contents page Statement of
          Intent
     By Tesfah Watkins-Scott
WHAT codes and conventions will you be using
from your CONTENTS PAGE RESEARCH and
WHY?
WHAT type of images, graphics (i.e. Boxes, borders
 and rules) will you be using to make your Contents
 Page easy to navigate by your target audience and
 WHY?
For my contents page I will be using columns to allow my contents page to have a strong
and structured layout. I may emphasise the columns by highlighting the specific sections
to make each column which will present to the audience that this particular magazine has
not been rushed, instead it has been produced carefully. Also, the layout of the contents
page will be that in the top left hand side of the page is where the mast head and a main
image for the contents page will be located. Then underneath this the 1st column will
begin with the text stating what page every article will be on. Then on the top right of the
contents page another column will be assembled to continue the page numbers of the
different articles. And finally, underneath that column 2 images will be used to link in with
the text of the contents page. Furthermore, for the two images located underneath the
column I have thought about rotating the images about 45 degrees which I feel would be
quite unique, but also I have had an idea to put a pitch black cannabis leaf behind each of
the two images which I feel will allow both images to stand out just as much as the larger
image used for the contents page.
WHAT stories will you be including in your Contents
Page and HOW will they be related to the images?
For my contents page the main stories and articles that I will be including for the
contents page won’t only just relate to Reggae, instead I will involve stories that link to
other sections of the Caribbean and African culture. For instance one story that I will
be mentioning is about a reader creating their very own Reggae song for a competition
which will allow them if they win to have there very own song played at the 2012
Notting Hill Carnival on the 28th and 29th of August. Also for this specific story I have
taken a picture from when I was at the carnival in 2011. I will use this particular image
and type the number that links with the text for this article on the page in, in bold
letters in maybe a bright colour so that it will stand out to the reader and tell them that
that specific image is linked with the specific article. Also one of the main stories that I
will be including in the contents page links in with the main image and the main cover
line that is on the front cover of the ‘Reggae Beats’ magazine. This story will be about a
brand new and upcoming reggae artist who is becoming a legend himself just like his
idol ‘Bob Marley’. I have done this because it is going to be the main article of the
whole magazine so I will end up mentioning the article on the front cover, contents
page and also the double page spread. This will specifically tell the reader that the
main objective of the magazine is about Reggae music and also that this particular
Reggae artist is one of the main topics in the music industry for this particular music
genre.
WHAT colour scheme (shades, tints and colours)
  will you be using and WHY?
The colour scheme that I will be using for the contents page of my Reggae magazine will
follow the same colour scheme as the front cover which is the colours red, gold (yellow)
and green. The reasons for using these particular colours is because the three colours
link in straight away with the genre of Reggae due to where this type of music was
created and also these colours will speak out to the target audience as soon as they see
the contents page, letting the audience know that the magazine is going to be based on
a Caribbean/African subject or the actual theme which is Reggae music. Furthermore,
another reason why I will be using these colours is because, they are quite bright and
eye catching colours which will be attractive to the audience, instead of using three dull
types of colours which would make the contents page seem quite dull, boring and also
will not tell the reader anything about the particular genre of music.
HOW will you make your Contents Page easy for your
audience to find the major cover story or other stories?
Due to the research I have done of different types of contents pages, I have found
out that there are many ways to make specific sections of the contents page stand
out more than others. And in this case for my contents page I would like important
parts of the text to be much more appealing to the audience so that they view the
important parts of the contents page and do not get distracted by something else.
One technique that I have picked up on is using more than one font to make a
certain part of the text stand out. However, I feel that this particular technique will
make the actual contents page look quite busy and congested because it will look as
if more than three fonts are being used on the whole page. Although, another
technique that could be used could be to change the font size of the important
section like an important cover line. But, I feel that also this would be quite a
struggle because if only a section of the font is quite large it will make the whole
body of the text look quite irregular and also it will be difficult to use the guidelines
and columns on In Design because the columns would look quite irregular due to
the text not being the same sized font. On the other hand there is one technique
that has caught my eye. This technique basically highlights the important section of
the text in a different colour from the actual text. The reason why this is my
favourite technique is because, the fact that you can change the colour of the text
to signal is important and still allow the text to link in with the actual colour scheme
of the whole magazine or just the contents page.
WHAT type of fonts and font sizes (style of lettering used)
will you be using for your Contents Page and WHY?
                     For my contents page I am thinking about using this
                     particular font for the subheadings that will be seen in the
                     contents page. The reasons for this is because the font
                     ‘321 Impact’ I feel is very bold and will catch the readers
                     attention automatically. Also, compared with the font that I
                     have used for the masthead for the front cover of my
                     magazine this font is pretty similar. Like the other font ‘321
                     Impact’ also has a few indents in the font like the rocky
                     type of font used for my masthead. However, this
                     particular font looks much more street and urban which
                     will have a great effect on my target audience. This is
                     because my target audience even though it is very broad
                     are mainly going to be from urban communities because
                     that’s where the reggae genre was really created, in ethnic
                     areas.

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Contents page statement of intent

  • 1. Contents page Statement of Intent By Tesfah Watkins-Scott
  • 2. WHAT codes and conventions will you be using from your CONTENTS PAGE RESEARCH and WHY?
  • 3. WHAT type of images, graphics (i.e. Boxes, borders and rules) will you be using to make your Contents Page easy to navigate by your target audience and WHY? For my contents page I will be using columns to allow my contents page to have a strong and structured layout. I may emphasise the columns by highlighting the specific sections to make each column which will present to the audience that this particular magazine has not been rushed, instead it has been produced carefully. Also, the layout of the contents page will be that in the top left hand side of the page is where the mast head and a main image for the contents page will be located. Then underneath this the 1st column will begin with the text stating what page every article will be on. Then on the top right of the contents page another column will be assembled to continue the page numbers of the different articles. And finally, underneath that column 2 images will be used to link in with the text of the contents page. Furthermore, for the two images located underneath the column I have thought about rotating the images about 45 degrees which I feel would be quite unique, but also I have had an idea to put a pitch black cannabis leaf behind each of the two images which I feel will allow both images to stand out just as much as the larger image used for the contents page.
  • 4. WHAT stories will you be including in your Contents Page and HOW will they be related to the images? For my contents page the main stories and articles that I will be including for the contents page won’t only just relate to Reggae, instead I will involve stories that link to other sections of the Caribbean and African culture. For instance one story that I will be mentioning is about a reader creating their very own Reggae song for a competition which will allow them if they win to have there very own song played at the 2012 Notting Hill Carnival on the 28th and 29th of August. Also for this specific story I have taken a picture from when I was at the carnival in 2011. I will use this particular image and type the number that links with the text for this article on the page in, in bold letters in maybe a bright colour so that it will stand out to the reader and tell them that that specific image is linked with the specific article. Also one of the main stories that I will be including in the contents page links in with the main image and the main cover line that is on the front cover of the ‘Reggae Beats’ magazine. This story will be about a brand new and upcoming reggae artist who is becoming a legend himself just like his idol ‘Bob Marley’. I have done this because it is going to be the main article of the whole magazine so I will end up mentioning the article on the front cover, contents page and also the double page spread. This will specifically tell the reader that the main objective of the magazine is about Reggae music and also that this particular Reggae artist is one of the main topics in the music industry for this particular music genre.
  • 5. WHAT colour scheme (shades, tints and colours) will you be using and WHY? The colour scheme that I will be using for the contents page of my Reggae magazine will follow the same colour scheme as the front cover which is the colours red, gold (yellow) and green. The reasons for using these particular colours is because the three colours link in straight away with the genre of Reggae due to where this type of music was created and also these colours will speak out to the target audience as soon as they see the contents page, letting the audience know that the magazine is going to be based on a Caribbean/African subject or the actual theme which is Reggae music. Furthermore, another reason why I will be using these colours is because, they are quite bright and eye catching colours which will be attractive to the audience, instead of using three dull types of colours which would make the contents page seem quite dull, boring and also will not tell the reader anything about the particular genre of music.
  • 6. HOW will you make your Contents Page easy for your audience to find the major cover story or other stories? Due to the research I have done of different types of contents pages, I have found out that there are many ways to make specific sections of the contents page stand out more than others. And in this case for my contents page I would like important parts of the text to be much more appealing to the audience so that they view the important parts of the contents page and do not get distracted by something else. One technique that I have picked up on is using more than one font to make a certain part of the text stand out. However, I feel that this particular technique will make the actual contents page look quite busy and congested because it will look as if more than three fonts are being used on the whole page. Although, another technique that could be used could be to change the font size of the important section like an important cover line. But, I feel that also this would be quite a struggle because if only a section of the font is quite large it will make the whole body of the text look quite irregular and also it will be difficult to use the guidelines and columns on In Design because the columns would look quite irregular due to the text not being the same sized font. On the other hand there is one technique that has caught my eye. This technique basically highlights the important section of the text in a different colour from the actual text. The reason why this is my favourite technique is because, the fact that you can change the colour of the text to signal is important and still allow the text to link in with the actual colour scheme of the whole magazine or just the contents page.
  • 7. WHAT type of fonts and font sizes (style of lettering used) will you be using for your Contents Page and WHY? For my contents page I am thinking about using this particular font for the subheadings that will be seen in the contents page. The reasons for this is because the font ‘321 Impact’ I feel is very bold and will catch the readers attention automatically. Also, compared with the font that I have used for the masthead for the front cover of my magazine this font is pretty similar. Like the other font ‘321 Impact’ also has a few indents in the font like the rocky type of font used for my masthead. However, this particular font looks much more street and urban which will have a great effect on my target audience. This is because my target audience even though it is very broad are mainly going to be from urban communities because that’s where the reggae genre was really created, in ethnic areas.