1. Design Plan: a branded flexitarian movement
1_ Build
the Brand:
1 Feb -create a logo
-define a colour scheme and type treatment
-design a website
-develop a language and marketing strategy
2_ Establish
Online Presence:
1 Mar -make website active
-create and maintain accounts on networking sites
-implement marketing strategy
-investigate collaborations with related brands
3_ Encourage
Community Development:
1 Apr -allow for user-generated content on website
-encourage flexitarian connections
-interact frequently with supporters
-develop and create product line
4_ Continue
the Growth:
1 Aug -maintain site and accounts constantly
-recruit more supporters
-add more products to line
-sustain marketing strategy
by Tessa Jonson