POINT OF PURCHASING AUTOMATIC DISPLAY

1. FOR IMMEDIATE RELEASE
Automatic Displays Gaining Momentum in the Retail Space
In the world of grabbing consumer attention, there are many obstacles to overcome. One of those
obstacles is that the supply chain related to the roll out of point of purchase merchandisers is
fragmented and often has many layers of expense.
In the mid-1990s retailers began a major push back to product manufacturers. The resistance was
all centered on the time it was taking their retail associates to assemble displays that had been
received from various Consumer Packaged Goods companies. Tucking, inserting, folding and
plenty of head scratching had led the retailers to implement a labor reduction strategy. Each
major chain began defining firm guidelines in which displays were to be already assembled and
loaded with product. In turn, their associates were only required to remove outer packaging and
locate the display.
The stricter display guidelines were beneficial to the retailers yet there was a fundamental issue
that needed to be addressed. The CPG companies were not specialists at assembling these
displays. They now had to develop separate packaging lines for display pack out and account for
resources that had never been required in the past. In some cases, the CPG companies have
outsourced fulfillment to other companies to handle this cumbersome task of meeting the
retailers’ new requirements. The result, higher piece prices to account for the labor, burden and
overhead are required to recoup for monies spent on POP assembly.
Landaal Packaging Systems recognized the need to bridge the gap between the retailer and the
manufacturers. They invested time, money and resources to obtain the rights to the automated
display technology of POPTECH. By creating merchandisers in which the manufacturer can
easily load and ship, there is no need for separate packaging operations for the displays. On site
at the retailer there is no objection because the automated assembly displays generally are
constructed in less than 22 seconds.
“We have created a business model in which we reduce the pain points for both the CPG
companies and the retailers,” states Terry Choate the Sales and Operations Planning Manager for
Landaal Packaging Systems. “The response rate from both types of organizations has been
exceptional.”
Laurie Shaw, Marketing Manager for Coffee Beaneryadds, “We are always on the lookout for
affordable and easy to put together merchandisers to showcase our coffee products. This unit
definitely fit the bill and will result in increased sales with very little investment and taking up
very little floor space and best of all-easy to put together. ”
As the brick and mortar retailers continue to compete with online super stores, the need to
streamline cost will be important. One sure way to accomplish this is to utilize an automatic
assembly display. The potential to reduce labor, overhead and freight within the supply chain is
significant.

2. Landaal Packaging Systems is a family owned packaging company based in Burton,
Michigan. The company is the exclusive United States manufacturer of POPTECH
automatic displays. To learn more contact:
Terry Choate
Sales and Operations Planning Manager
Landaal Packaging Systems
800-616-6619
http://www.landaal.com/pop
info@landaal.com
Laurie Shaw
Marketing Manager
Coffee Beanery
3429 Pierson Place
Flushing, MI 48433
Phone: 810/ 244-8179
www.coffeebeanery.com
Coffee People Who Care