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Film
Poster Analysis
     Terri Lucas
The saturated colour of yellow                                                                                        The strapline evokes a
   and black creates a misty colour.                                                                               revengeful stance. With two
   The black connotes an enigma ,                                                                              contrasting words ‚vengeance‛
   strength, and authority. In                                                                                      and ‚beautiful.‛ The effect
   relation to the effects created by                                                                                      this is that it suggests a
   the body language of the                                                                                             enjoyable and purposely
   character , and the poverty                                                                                            inflicted punishment or
   aspect, the black can also connote                                                                                  retaliation. This gives the
   grief. The use of the yellow is                                                                                         audience an idea of the
   very contradictory as yellow is                                                                                         personality of the main
   normally used to connote joy and                                                                                character in the centre of the
   happiness. However in this case,                                                                                                           poster.
   it adds to the disturbing effect of                                                                          The position of the female actor
   poster.                                                                                                          directly in the centre makes
Props being a vital aspect is                                                                                    sure than she is the main focus
expressed in this poster, as the                                                                               of the poster. This automatically
use of the gun helps to reinforce                                                                                 reinforces her role as the main
the genre of action. The position                                                                                        character to the audience
of the gun is made centre with                                                                                            showing her importance
the character and placed very                                                                                      Having the strapline overlap
close to her face, suggesting a                                                                                  the image allows the audience
intimacy and closeness with this                                                                                       to make a direct link. The
weapon. Her facial expression is                                                                                      simplicity and style of her
very calm and mellow, portray                                                                                   clothing connotes a “tom boy”
that she is at peace and in a                                                                                     look and does not depict your
serene place when with her gun.                                                                                         average feminine female.
The effect of a bond and                                                                                           The incorporation of the city
attachment is shown by the way                                                                              represents a part of the character.
she is clutching the gun with                                                                                     It is evident that there is two
both hands. This suggest the                                                                                        representations of two very
violent nature of this character                                                                               different societies. One looking
  The title of the film is place                                                                              very high in the social class with
  directly below the main                                                                                     high rise and prestige buildings,
  image which suggest a kind                                                                                         and the other side looking
 of link with the character . This is not your average name so the                                          unprivileged with a vast range of
 audience I left unaware what the meaning of this title actually           favelas. The fact that there has been two contrasting communities
 is, working as a persuasive technique to draw the audience in. Keeping     placed at different ends suggest that she is apart of a double life.
 with the colour scheme the shade of the font is similar the rest of the       However, the favelas have been blended into her body which
 colour in the poster, continuing the enigma code.                          suggests that the unprivileged community is apart of who she is.
Target Audience & Representation
                                                                o The intended audience for this movie has the potential to be quite broad
                                                                  included both men and women. The female aspect is appealed to through
                                                                  the choice of main character who portrays a slight female personality
                                                                  with curled hair and long eyelashes. However the use of the very
                                                                  prominent weapon will appeal to the male audience who enjoy violence.
                                                                o In regards to age, the age of the character could reflect the age of the
                                                                  intended audience. Looking quite young (mid 20’s) the target audience
                                                                  could range between late teen s to early 30’s, as action is a genre that
                                                                  mainly appeals to the younger mid generations.
                                                                o In regard to socio-economic status, those from a working class or even
                                                                  struggling background may find this film appealing and may have been
                                                                  the intended audience for producers as it can act as a reflection of their
                                                                  experiences or their day –to- day life, or even help them to shape and
                                                                  describe their personal identity Audiences members may even be from a
                                                                  upper class background but find the movie appealing because it can give
                                                                  the insight to a different side of life.
                                                                o In terms of nationality, favelas are normally homes that are found within
                                                                  urban areas of South America, this is a perfect example of the type of
                                                                  people that the film could relate to, with reference to their lifestyle.
                                                                o Lastly, personality type, is a key factor in determine the intended
                                                                  audience.. The likely personality type that producers are targeting are
                                                                  those with a edge, drama, violent streak, and a slight darkness/mystery
                                                                  about them.


The representation made through the background image does reflect a
typical social assumption , as it would if it was just the weapon, favelas
and a male character in the frame. However, the use of a female, a
weapon and aspects of the higher and wealthier people of society (high
rise buildings) develops a counter stereotype. This counter stereotype
has not always existed, but saw a growth in the 21st century.
The snapshot on the right highlights how the favelas have been
incorporated in the body of the character. This suggest a form of love
that she may hold for that community, and that community has a
special significance to her.
The majority of the poster is                                                                               The use of the dark makeup around
  covered with black, with the only                                                                                    the characters eye, links and
  other colour being apart of the                                                                              continues the black colour scheme
  main characters face. This                                                                                    of the poster. They has the ability
  predominant black has the                                                                                     to attract the eyes of the spectator
  function to portray a number of                                                                                         and portrays a fierce and
  things including power, death,                                                                                       dangerous edge. Suggesting
  evil, mystery, strength and                                                                                     something about her personality
  authority. However, contrary to                                                                                 and her role within the film. The
  this it can also connote elegance,                                                                                full fringe hair cut restricts the
  prestige , elegance and formality.                                                                           audience from seeing her full face,
  This suggest gives the spectator a                                                                          connoting that some of her identity
  range of ideas on what type of                                                                                is hidden, linking to the strap line
  movie this will be and how                                                                                Being that this a close-up that takes
  characters will be portrayed.                                                                                   up the most of the poster, facial
The strap line uses a question                                                                                     expression is very important is
which tells the audience a bit of                                                                                  connecting with the audiences
what they can expect from the                                                                               response. In terms of this particular
movie. This could include doubt,                                                                              poster her facial expression is very
investigation or the revealing of                                                                              minimal with neither a smile or a
something.. This leads them to                                                                                    frown, but simply emotionless.
automatically question the                                                                                   This could possibly symbolise that
identity of the main icon. This                                                                                 her character is cold-hearted and
reinforces the idea of mystery                                                                                emotionless. The intensity that is
which is created by the extensive                                                                              being portrayed through her eyes
use of the colour black ‚Salt’‛                                                                                          suggests a deep focus and
being a type of food seasoning                                                                                       concentration, which suggest
can create confusion amongst the                                                                                 something about her work ethic
audience members as it is used                                                                                      and ability to get things done
with the possessive pronoun                                                                                        The type of font chosen is very
‚who‛ which usually used to                                                                                   clear and bold, eye- catching to the
describe a human. This forces                                                                                       spectator but resembles a font
the audience to think , and                                                                                     found on computer devices. This
possibly act as a persuasive                                                                                      shows the modernity of the film
technique to draw the public in A typical convention of a film poster is the date of release. The release        and the relation to technological
and test their ideas against who date of this movie is at a time when the film industry is at one of its             aspect. This connotes that the
Salt actually is.,                peaks, in regard to the releasing on films.. Summer being an exciting          character may be intelligent, and
                                  time of year ad the best part of the year for some, gives the audience          knows her way around modern
                                  something else to look forward to.                                                         technological devices.
Target Audience & Representation
o The intended audience for this movie, has the potential to be quite broad
  included both men and women. The female aspect is made prominent
  and appealed to through the choice of main character who portrays a
  slight female personality with the use of eye make-up.
o In regards to age, the age of the character could reflect the age of the
  intended audience. Looking quite young (mid 20’s – 30;s) the target
  audience could range between late teen s to early 30’s, as action is a
  genre that mainly appeals to the younger mid generations.
o Lastly, personality type, is a key factor in determining the intended
  audience. The likely personality type that producers are targeting are
  those with an attraction to the personality reflected through the main
  icon. This could be daring, secretive, sneaky and fierce..




The representation made through the close-up is against the social assumption
of the female gender . It has been overturned, purely as the result of use of dark
make-up and effective facial expression. Typical social assumption about the
female gender are that they are calm, caring , sensitive, nurturing, and live by t
he male ideology of being passive and subordinate, to males. However, in the
main image, the female portrays a controlling, self-reliant and powerful
character. This goes against what the audience would typically expect from an
action movie including a woman.
The setting of the film is                The use of the dark blue of
made evident in the                         the sky could represents
poster. Iconic and popular                darkness that the audience
buildings are shown in the                could expect from the film.
background including the                        The use of this colour
London Eye , and house of                      throughout the poster.
Parliament. This instantly                   gives it a masculine feel
gives the audience insight                  according to studies, it is
to where the characters                       highly accepted among
will be from and the type                          males. Dark blue is
of movie it will be,                           associated with depth,
meaning it is likely to be a                  expertise, and stability,
young and urban movie                               along with power,
instead of your regular                    integrity and seriousness.
American teen-flick.                        This suggest that the film
                                                is associated with the
The six different                               unveiling of the truth
characters all portray a                          which is to be taken
different persona through                                   seriously.
their clothing. In regards
to the females, one is                          The only other use of
barely dress which                        colour is the use of the red
suggests a provocative                        strike through the title.
and sexual nature. This                   This is usually associated
suggests a very brave and                  with the horror genre as it
‘out there’ personality,                  relates to blood and death.
whereas the other girl is                    However, in this case it
clothed in a dress and                                  could relate to
boots with curly hair.                   the danger within the film.
This suggest a very                However, it could show passion,
feminine and ‘girly’               desire and love as there are both
personality. The body                   males and female character
language connotes maybe           positioned on the poster. The red
that she is feisty and                  could also could be used to
spoilt.                         purposely contrast against the blue,
                                a masculine colour, whereas the red
                                      being associated with women
                               dangerous and deviant women. This
                               could relate to the female characters.
Target Audience & Representation
o The intended audience for this movie has the potential to be
   quite broad included both men and women, but it could be
   argued that the female aspect is made the most appealing with
   more female characters and them standing more in the
   foreground. The men and women to do not hold an equal status
   in the poster, which could suggest to the audience the type of
   role they will take it the movie. This could be a dominant and
   leading role.
o In regards to age, the age of the character could reflect the age of
   the intended audience. Looking quite young (early 20’s) the
   target audience could range between mid teen s to late 20’s, as
   action is a genre that mainly appeals to the mid 20’s
   generations.
o In terms of nationality, there are a range of ethnicities in the
   poster, ( white black, black, mix race etc) this could represent
   London’s society today which is very multicultural. It could
   also portray how the youth of society have integrated very well
   over the years, which has created diversity. By representing a
   range of ethnicities , the poster is able to apply to
  the different types of people and members of the
  audience.

 The representation of the female gender could be
 argued to be similar to the male gaze a
 argument presented by Laura Mulvey, who
 argued that in films, women are just sexual
 objects rather than the possessors of the gaze.
 The sexual nature is reflected through the
 character wearing minimal clothing. Theorist
 Berger argues that images like this “record the
 inequality of gender relations and a sexualisation
 of the female image that remains culturally
 central today. They reassure men of their sexual
 power and at the same moment deny any
 sexuality of women other than the male
 construction. They are evidence of gendered
 difference “
Magazine Analysis
Colour Scheme: The colour          Masthead: The colour and size
scheme       is      consistent    of the masthead makes sure
throughout, with a range of        that it is bold, stands out, and
both dark and bright colours       catches the eye of the reader.
that work well together. The of    The choice of word empire
red in the masthead and apart      connotes authority, formality
of the clothing of main            and power. Suggesting to the
character connotes a horror        on lookers the qualities of the
and dangerous element, which       magazine.
is reinforced with the black       Main Image: The main image
background.                        uses    a     medium        close-
Slogan: The slogan describes a     up, which ensures that the
high status in the film            face and facial expression is
magazine               industry    successfully been portrayed.
, automatically making this        His importance is highlighted
particular seem like the best.     being that he stands alone
                                   , predominantly owning the
Cover Lines: The use of extra      front cover. The expression
cover lines acts as a way to       portrays seriousness and pain
shows the readers what else        suggesting the type of role
they can expect from the           that he will take in the film.
magazine, showing value for        Cover Lines: The position of
money. Positioning it as a list    these two particular cover
helps to effectively express the   directly beneath the main image,
quantity..                         along with the language used
                                   shows a direct correlation. Words
                                   like “bloody hell” and “fighting”
                                   accompanies the type of image
                                   being portrayed through the
                                   main image.
                                   Barcode: The position makes
                                   sure that it does not affect
                                   interfere abruptly with the
                                   image, cover lines, etc , but
                                   still noticeable and compact in
                                   the corner of the page.
Colour Scheme: The                  Skyline: The skyline on
majority of the front               this front cover acts as a
cover , including the               more special cover line
colour of the icon, is black        and it tells readers what to
and white, this connotes            expect inside but suggests
mystery and darkness.               that it is something
                                    special, with its boldness.
                                    Masthead: The colour and
                                    size of the masthead
                                    against the background
                                    makes sure that it is bold,
                                    stands out, and catches
                                    the eye of the reader. Total
Cover Lines: The          use of    film connotes completion,
extra cover along the edge,         quality and huge quantity.
placed vertically, acts as a
way to shows the readers            Main Image: The use of
what else they can expect           this close-up, assisted
from the magazine, showing          with the eye-level angle
value for money. Positioning        and black and white
it as a list helps to effectively   colour, suggest mystery as
express the quantity..
                                    well as equality. There is a
                                    deep focus being shown
Sell Line: The use of               through the eyes of the
‚world exclusive,” acts as          icon     which      suggest
a persuasive technique for          something      about     his
audiences as its tells them         character.    The     facial
that the content involved           expression      is     very
in this magazine is                 neutral,    making      the
exclusive to solely this            audience not know what
magazine.      By     using         to expect.
“world” shows a much
wider       scale       than
something that is just
national. This connotes
honesty, truth, and gossip.
Masthead: The size of the
Slogan: The slogan describes        masthead ensures that it is eye
the purpose of the magazine,        catching and remain relevant.
and gives it some positive          The chosen colours makes
recognition.      However       ,   sure that the colour scheme is
critically, the colour of one of    consistent throughout (white
the words makes it hard for         and red). The red colour of the
the reader to establish what        letter “I” is similar to the
has actually been written due       chosen colour of the cover
to it blending in with the hair     lines and the hair of the main
of the main icon.                   icon, creating cohesion. The
Cover Lines: The         use of     Sans serif font shows how
cover lines acts as a way to        contemporary the magazine is
shows the readers what else         and would therefore appeal to
they can expect from the            a contemporary audience.
magazine, showing value for
money. Positioning it as a list
helps to effectively express the    Main Image: The main image
quantity. The language used in      takes up the whole front cover
the cover lines like “cinema,”      with the use of a big close-up.
“film,” and “cameras,” all          The effect of this is that it
inter connect, reinforcing the      gives the audience a chance to
purpose of the magazine to          get up close and personal with
the audience, and what the          the main icon, presenting a
content will include. This acts     clear neutral expression. The
as a persuasive technique.          minimal use of make-up
Barcode: The position makes         connotes simplicity, beauty
sure that it does not affect        and purity. This could be used
interfere abruptly with the         as a way to relate to regular
image, cover lines, etc , but       readers of the magazine who
still noticeable and compact in     prefer the simple look. This
the corner of the page,             suggest something about the
however on this front cover it      persona of the main icon.
is placed in the left hand
corner. This shows how either
side of the magazine , it still
looks professional.

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Film Poster's and Magazine Analysis

  • 1. Film Poster Analysis Terri Lucas
  • 2. The saturated colour of yellow The strapline evokes a and black creates a misty colour. revengeful stance. With two The black connotes an enigma , contrasting words ‚vengeance‛ strength, and authority. In and ‚beautiful.‛ The effect relation to the effects created by this is that it suggests a the body language of the enjoyable and purposely character , and the poverty inflicted punishment or aspect, the black can also connote retaliation. This gives the grief. The use of the yellow is audience an idea of the very contradictory as yellow is personality of the main normally used to connote joy and character in the centre of the happiness. However in this case, poster. it adds to the disturbing effect of The position of the female actor poster. directly in the centre makes Props being a vital aspect is sure than she is the main focus expressed in this poster, as the of the poster. This automatically use of the gun helps to reinforce reinforces her role as the main the genre of action. The position character to the audience of the gun is made centre with showing her importance the character and placed very Having the strapline overlap close to her face, suggesting a the image allows the audience intimacy and closeness with this to make a direct link. The weapon. Her facial expression is simplicity and style of her very calm and mellow, portray clothing connotes a “tom boy” that she is at peace and in a look and does not depict your serene place when with her gun. average feminine female. The effect of a bond and The incorporation of the city attachment is shown by the way represents a part of the character. she is clutching the gun with It is evident that there is two both hands. This suggest the representations of two very violent nature of this character different societies. One looking The title of the film is place very high in the social class with directly below the main high rise and prestige buildings, image which suggest a kind and the other side looking of link with the character . This is not your average name so the unprivileged with a vast range of audience I left unaware what the meaning of this title actually favelas. The fact that there has been two contrasting communities is, working as a persuasive technique to draw the audience in. Keeping placed at different ends suggest that she is apart of a double life. with the colour scheme the shade of the font is similar the rest of the However, the favelas have been blended into her body which colour in the poster, continuing the enigma code. suggests that the unprivileged community is apart of who she is.
  • 3. Target Audience & Representation o The intended audience for this movie has the potential to be quite broad included both men and women. The female aspect is appealed to through the choice of main character who portrays a slight female personality with curled hair and long eyelashes. However the use of the very prominent weapon will appeal to the male audience who enjoy violence. o In regards to age, the age of the character could reflect the age of the intended audience. Looking quite young (mid 20’s) the target audience could range between late teen s to early 30’s, as action is a genre that mainly appeals to the younger mid generations. o In regard to socio-economic status, those from a working class or even struggling background may find this film appealing and may have been the intended audience for producers as it can act as a reflection of their experiences or their day –to- day life, or even help them to shape and describe their personal identity Audiences members may even be from a upper class background but find the movie appealing because it can give the insight to a different side of life. o In terms of nationality, favelas are normally homes that are found within urban areas of South America, this is a perfect example of the type of people that the film could relate to, with reference to their lifestyle. o Lastly, personality type, is a key factor in determine the intended audience.. The likely personality type that producers are targeting are those with a edge, drama, violent streak, and a slight darkness/mystery about them. The representation made through the background image does reflect a typical social assumption , as it would if it was just the weapon, favelas and a male character in the frame. However, the use of a female, a weapon and aspects of the higher and wealthier people of society (high rise buildings) develops a counter stereotype. This counter stereotype has not always existed, but saw a growth in the 21st century. The snapshot on the right highlights how the favelas have been incorporated in the body of the character. This suggest a form of love that she may hold for that community, and that community has a special significance to her.
  • 4. The majority of the poster is The use of the dark makeup around covered with black, with the only the characters eye, links and other colour being apart of the continues the black colour scheme main characters face. This of the poster. They has the ability predominant black has the to attract the eyes of the spectator function to portray a number of and portrays a fierce and things including power, death, dangerous edge. Suggesting evil, mystery, strength and something about her personality authority. However, contrary to and her role within the film. The this it can also connote elegance, full fringe hair cut restricts the prestige , elegance and formality. audience from seeing her full face, This suggest gives the spectator a connoting that some of her identity range of ideas on what type of is hidden, linking to the strap line movie this will be and how Being that this a close-up that takes characters will be portrayed. up the most of the poster, facial The strap line uses a question expression is very important is which tells the audience a bit of connecting with the audiences what they can expect from the response. In terms of this particular movie. This could include doubt, poster her facial expression is very investigation or the revealing of minimal with neither a smile or a something.. This leads them to frown, but simply emotionless. automatically question the This could possibly symbolise that identity of the main icon. This her character is cold-hearted and reinforces the idea of mystery emotionless. The intensity that is which is created by the extensive being portrayed through her eyes use of the colour black ‚Salt’‛ suggests a deep focus and being a type of food seasoning concentration, which suggest can create confusion amongst the something about her work ethic audience members as it is used and ability to get things done with the possessive pronoun The type of font chosen is very ‚who‛ which usually used to clear and bold, eye- catching to the describe a human. This forces spectator but resembles a font the audience to think , and found on computer devices. This possibly act as a persuasive shows the modernity of the film technique to draw the public in A typical convention of a film poster is the date of release. The release and the relation to technological and test their ideas against who date of this movie is at a time when the film industry is at one of its aspect. This connotes that the Salt actually is., peaks, in regard to the releasing on films.. Summer being an exciting character may be intelligent, and time of year ad the best part of the year for some, gives the audience knows her way around modern something else to look forward to. technological devices.
  • 5. Target Audience & Representation o The intended audience for this movie, has the potential to be quite broad included both men and women. The female aspect is made prominent and appealed to through the choice of main character who portrays a slight female personality with the use of eye make-up. o In regards to age, the age of the character could reflect the age of the intended audience. Looking quite young (mid 20’s – 30;s) the target audience could range between late teen s to early 30’s, as action is a genre that mainly appeals to the younger mid generations. o Lastly, personality type, is a key factor in determining the intended audience. The likely personality type that producers are targeting are those with an attraction to the personality reflected through the main icon. This could be daring, secretive, sneaky and fierce.. The representation made through the close-up is against the social assumption of the female gender . It has been overturned, purely as the result of use of dark make-up and effective facial expression. Typical social assumption about the female gender are that they are calm, caring , sensitive, nurturing, and live by t he male ideology of being passive and subordinate, to males. However, in the main image, the female portrays a controlling, self-reliant and powerful character. This goes against what the audience would typically expect from an action movie including a woman.
  • 6. The setting of the film is The use of the dark blue of made evident in the the sky could represents poster. Iconic and popular darkness that the audience buildings are shown in the could expect from the film. background including the The use of this colour London Eye , and house of throughout the poster. Parliament. This instantly gives it a masculine feel gives the audience insight according to studies, it is to where the characters highly accepted among will be from and the type males. Dark blue is of movie it will be, associated with depth, meaning it is likely to be a expertise, and stability, young and urban movie along with power, instead of your regular integrity and seriousness. American teen-flick. This suggest that the film is associated with the The six different unveiling of the truth characters all portray a which is to be taken different persona through seriously. their clothing. In regards to the females, one is The only other use of barely dress which colour is the use of the red suggests a provocative strike through the title. and sexual nature. This This is usually associated suggests a very brave and with the horror genre as it ‘out there’ personality, relates to blood and death. whereas the other girl is However, in this case it clothed in a dress and could relate to boots with curly hair. the danger within the film. This suggest a very However, it could show passion, feminine and ‘girly’ desire and love as there are both personality. The body males and female character language connotes maybe positioned on the poster. The red that she is feisty and could also could be used to spoilt. purposely contrast against the blue, a masculine colour, whereas the red being associated with women dangerous and deviant women. This could relate to the female characters.
  • 7. Target Audience & Representation o The intended audience for this movie has the potential to be quite broad included both men and women, but it could be argued that the female aspect is made the most appealing with more female characters and them standing more in the foreground. The men and women to do not hold an equal status in the poster, which could suggest to the audience the type of role they will take it the movie. This could be a dominant and leading role. o In regards to age, the age of the character could reflect the age of the intended audience. Looking quite young (early 20’s) the target audience could range between mid teen s to late 20’s, as action is a genre that mainly appeals to the mid 20’s generations. o In terms of nationality, there are a range of ethnicities in the poster, ( white black, black, mix race etc) this could represent London’s society today which is very multicultural. It could also portray how the youth of society have integrated very well over the years, which has created diversity. By representing a range of ethnicities , the poster is able to apply to the different types of people and members of the audience. The representation of the female gender could be argued to be similar to the male gaze a argument presented by Laura Mulvey, who argued that in films, women are just sexual objects rather than the possessors of the gaze. The sexual nature is reflected through the character wearing minimal clothing. Theorist Berger argues that images like this “record the inequality of gender relations and a sexualisation of the female image that remains culturally central today. They reassure men of their sexual power and at the same moment deny any sexuality of women other than the male construction. They are evidence of gendered difference “
  • 9. Colour Scheme: The colour Masthead: The colour and size scheme is consistent of the masthead makes sure throughout, with a range of that it is bold, stands out, and both dark and bright colours catches the eye of the reader. that work well together. The of The choice of word empire red in the masthead and apart connotes authority, formality of the clothing of main and power. Suggesting to the character connotes a horror on lookers the qualities of the and dangerous element, which magazine. is reinforced with the black Main Image: The main image background. uses a medium close- Slogan: The slogan describes a up, which ensures that the high status in the film face and facial expression is magazine industry successfully been portrayed. , automatically making this His importance is highlighted particular seem like the best. being that he stands alone , predominantly owning the Cover Lines: The use of extra front cover. The expression cover lines acts as a way to portrays seriousness and pain shows the readers what else suggesting the type of role they can expect from the that he will take in the film. magazine, showing value for Cover Lines: The position of money. Positioning it as a list these two particular cover helps to effectively express the directly beneath the main image, quantity.. along with the language used shows a direct correlation. Words like “bloody hell” and “fighting” accompanies the type of image being portrayed through the main image. Barcode: The position makes sure that it does not affect interfere abruptly with the image, cover lines, etc , but still noticeable and compact in the corner of the page.
  • 10. Colour Scheme: The Skyline: The skyline on majority of the front this front cover acts as a cover , including the more special cover line colour of the icon, is black and it tells readers what to and white, this connotes expect inside but suggests mystery and darkness. that it is something special, with its boldness. Masthead: The colour and size of the masthead against the background makes sure that it is bold, stands out, and catches the eye of the reader. Total Cover Lines: The use of film connotes completion, extra cover along the edge, quality and huge quantity. placed vertically, acts as a way to shows the readers Main Image: The use of what else they can expect this close-up, assisted from the magazine, showing with the eye-level angle value for money. Positioning and black and white it as a list helps to effectively colour, suggest mystery as express the quantity.. well as equality. There is a deep focus being shown Sell Line: The use of through the eyes of the ‚world exclusive,” acts as icon which suggest a persuasive technique for something about his audiences as its tells them character. The facial that the content involved expression is very in this magazine is neutral, making the exclusive to solely this audience not know what magazine. By using to expect. “world” shows a much wider scale than something that is just national. This connotes honesty, truth, and gossip.
  • 11. Masthead: The size of the Slogan: The slogan describes masthead ensures that it is eye the purpose of the magazine, catching and remain relevant. and gives it some positive The chosen colours makes recognition. However , sure that the colour scheme is critically, the colour of one of consistent throughout (white the words makes it hard for and red). The red colour of the the reader to establish what letter “I” is similar to the has actually been written due chosen colour of the cover to it blending in with the hair lines and the hair of the main of the main icon. icon, creating cohesion. The Cover Lines: The use of Sans serif font shows how cover lines acts as a way to contemporary the magazine is shows the readers what else and would therefore appeal to they can expect from the a contemporary audience. magazine, showing value for money. Positioning it as a list helps to effectively express the Main Image: The main image quantity. The language used in takes up the whole front cover the cover lines like “cinema,” with the use of a big close-up. “film,” and “cameras,” all The effect of this is that it inter connect, reinforcing the gives the audience a chance to purpose of the magazine to get up close and personal with the audience, and what the the main icon, presenting a content will include. This acts clear neutral expression. The as a persuasive technique. minimal use of make-up Barcode: The position makes connotes simplicity, beauty sure that it does not affect and purity. This could be used interfere abruptly with the as a way to relate to regular image, cover lines, etc , but readers of the magazine who still noticeable and compact in prefer the simple look. This the corner of the page, suggest something about the however on this front cover it persona of the main icon. is placed in the left hand corner. This shows how either side of the magazine , it still looks professional.