2. The saturated colour of yellow The strapline evokes a
and black creates a misty colour. revengeful stance. With two
The black connotes an enigma , contrasting words ‚vengeance‛
strength, and authority. In and ‚beautiful.‛ The effect
relation to the effects created by this is that it suggests a
the body language of the enjoyable and purposely
character , and the poverty inflicted punishment or
aspect, the black can also connote retaliation. This gives the
grief. The use of the yellow is audience an idea of the
very contradictory as yellow is personality of the main
normally used to connote joy and character in the centre of the
happiness. However in this case, poster.
it adds to the disturbing effect of The position of the female actor
poster. directly in the centre makes
Props being a vital aspect is sure than she is the main focus
expressed in this poster, as the of the poster. This automatically
use of the gun helps to reinforce reinforces her role as the main
the genre of action. The position character to the audience
of the gun is made centre with showing her importance
the character and placed very Having the strapline overlap
close to her face, suggesting a the image allows the audience
intimacy and closeness with this to make a direct link. The
weapon. Her facial expression is simplicity and style of her
very calm and mellow, portray clothing connotes a “tom boy”
that she is at peace and in a look and does not depict your
serene place when with her gun. average feminine female.
The effect of a bond and The incorporation of the city
attachment is shown by the way represents a part of the character.
she is clutching the gun with It is evident that there is two
both hands. This suggest the representations of two very
violent nature of this character different societies. One looking
The title of the film is place very high in the social class with
directly below the main high rise and prestige buildings,
image which suggest a kind and the other side looking
of link with the character . This is not your average name so the unprivileged with a vast range of
audience I left unaware what the meaning of this title actually favelas. The fact that there has been two contrasting communities
is, working as a persuasive technique to draw the audience in. Keeping placed at different ends suggest that she is apart of a double life.
with the colour scheme the shade of the font is similar the rest of the However, the favelas have been blended into her body which
colour in the poster, continuing the enigma code. suggests that the unprivileged community is apart of who she is.
3. Target Audience & Representation
o The intended audience for this movie has the potential to be quite broad
included both men and women. The female aspect is appealed to through
the choice of main character who portrays a slight female personality
with curled hair and long eyelashes. However the use of the very
prominent weapon will appeal to the male audience who enjoy violence.
o In regards to age, the age of the character could reflect the age of the
intended audience. Looking quite young (mid 20’s) the target audience
could range between late teen s to early 30’s, as action is a genre that
mainly appeals to the younger mid generations.
o In regard to socio-economic status, those from a working class or even
struggling background may find this film appealing and may have been
the intended audience for producers as it can act as a reflection of their
experiences or their day –to- day life, or even help them to shape and
describe their personal identity Audiences members may even be from a
upper class background but find the movie appealing because it can give
the insight to a different side of life.
o In terms of nationality, favelas are normally homes that are found within
urban areas of South America, this is a perfect example of the type of
people that the film could relate to, with reference to their lifestyle.
o Lastly, personality type, is a key factor in determine the intended
audience.. The likely personality type that producers are targeting are
those with a edge, drama, violent streak, and a slight darkness/mystery
about them.
The representation made through the background image does reflect a
typical social assumption , as it would if it was just the weapon, favelas
and a male character in the frame. However, the use of a female, a
weapon and aspects of the higher and wealthier people of society (high
rise buildings) develops a counter stereotype. This counter stereotype
has not always existed, but saw a growth in the 21st century.
The snapshot on the right highlights how the favelas have been
incorporated in the body of the character. This suggest a form of love
that she may hold for that community, and that community has a
special significance to her.
4. The majority of the poster is The use of the dark makeup around
covered with black, with the only the characters eye, links and
other colour being apart of the continues the black colour scheme
main characters face. This of the poster. They has the ability
predominant black has the to attract the eyes of the spectator
function to portray a number of and portrays a fierce and
things including power, death, dangerous edge. Suggesting
evil, mystery, strength and something about her personality
authority. However, contrary to and her role within the film. The
this it can also connote elegance, full fringe hair cut restricts the
prestige , elegance and formality. audience from seeing her full face,
This suggest gives the spectator a connoting that some of her identity
range of ideas on what type of is hidden, linking to the strap line
movie this will be and how Being that this a close-up that takes
characters will be portrayed. up the most of the poster, facial
The strap line uses a question expression is very important is
which tells the audience a bit of connecting with the audiences
what they can expect from the response. In terms of this particular
movie. This could include doubt, poster her facial expression is very
investigation or the revealing of minimal with neither a smile or a
something.. This leads them to frown, but simply emotionless.
automatically question the This could possibly symbolise that
identity of the main icon. This her character is cold-hearted and
reinforces the idea of mystery emotionless. The intensity that is
which is created by the extensive being portrayed through her eyes
use of the colour black ‚Salt’‛ suggests a deep focus and
being a type of food seasoning concentration, which suggest
can create confusion amongst the something about her work ethic
audience members as it is used and ability to get things done
with the possessive pronoun The type of font chosen is very
‚who‛ which usually used to clear and bold, eye- catching to the
describe a human. This forces spectator but resembles a font
the audience to think , and found on computer devices. This
possibly act as a persuasive shows the modernity of the film
technique to draw the public in A typical convention of a film poster is the date of release. The release and the relation to technological
and test their ideas against who date of this movie is at a time when the film industry is at one of its aspect. This connotes that the
Salt actually is., peaks, in regard to the releasing on films.. Summer being an exciting character may be intelligent, and
time of year ad the best part of the year for some, gives the audience knows her way around modern
something else to look forward to. technological devices.
5. Target Audience & Representation
o The intended audience for this movie, has the potential to be quite broad
included both men and women. The female aspect is made prominent
and appealed to through the choice of main character who portrays a
slight female personality with the use of eye make-up.
o In regards to age, the age of the character could reflect the age of the
intended audience. Looking quite young (mid 20’s – 30;s) the target
audience could range between late teen s to early 30’s, as action is a
genre that mainly appeals to the younger mid generations.
o Lastly, personality type, is a key factor in determining the intended
audience. The likely personality type that producers are targeting are
those with an attraction to the personality reflected through the main
icon. This could be daring, secretive, sneaky and fierce..
The representation made through the close-up is against the social assumption
of the female gender . It has been overturned, purely as the result of use of dark
make-up and effective facial expression. Typical social assumption about the
female gender are that they are calm, caring , sensitive, nurturing, and live by t
he male ideology of being passive and subordinate, to males. However, in the
main image, the female portrays a controlling, self-reliant and powerful
character. This goes against what the audience would typically expect from an
action movie including a woman.
6. The setting of the film is The use of the dark blue of
made evident in the the sky could represents
poster. Iconic and popular darkness that the audience
buildings are shown in the could expect from the film.
background including the The use of this colour
London Eye , and house of throughout the poster.
Parliament. This instantly gives it a masculine feel
gives the audience insight according to studies, it is
to where the characters highly accepted among
will be from and the type males. Dark blue is
of movie it will be, associated with depth,
meaning it is likely to be a expertise, and stability,
young and urban movie along with power,
instead of your regular integrity and seriousness.
American teen-flick. This suggest that the film
is associated with the
The six different unveiling of the truth
characters all portray a which is to be taken
different persona through seriously.
their clothing. In regards
to the females, one is The only other use of
barely dress which colour is the use of the red
suggests a provocative strike through the title.
and sexual nature. This This is usually associated
suggests a very brave and with the horror genre as it
‘out there’ personality, relates to blood and death.
whereas the other girl is However, in this case it
clothed in a dress and could relate to
boots with curly hair. the danger within the film.
This suggest a very However, it could show passion,
feminine and ‘girly’ desire and love as there are both
personality. The body males and female character
language connotes maybe positioned on the poster. The red
that she is feisty and could also could be used to
spoilt. purposely contrast against the blue,
a masculine colour, whereas the red
being associated with women
dangerous and deviant women. This
could relate to the female characters.
7. Target Audience & Representation
o The intended audience for this movie has the potential to be
quite broad included both men and women, but it could be
argued that the female aspect is made the most appealing with
more female characters and them standing more in the
foreground. The men and women to do not hold an equal status
in the poster, which could suggest to the audience the type of
role they will take it the movie. This could be a dominant and
leading role.
o In regards to age, the age of the character could reflect the age of
the intended audience. Looking quite young (early 20’s) the
target audience could range between mid teen s to late 20’s, as
action is a genre that mainly appeals to the mid 20’s
generations.
o In terms of nationality, there are a range of ethnicities in the
poster, ( white black, black, mix race etc) this could represent
London’s society today which is very multicultural. It could
also portray how the youth of society have integrated very well
over the years, which has created diversity. By representing a
range of ethnicities , the poster is able to apply to
the different types of people and members of the
audience.
The representation of the female gender could be
argued to be similar to the male gaze a
argument presented by Laura Mulvey, who
argued that in films, women are just sexual
objects rather than the possessors of the gaze.
The sexual nature is reflected through the
character wearing minimal clothing. Theorist
Berger argues that images like this “record the
inequality of gender relations and a sexualisation
of the female image that remains culturally
central today. They reassure men of their sexual
power and at the same moment deny any
sexuality of women other than the male
construction. They are evidence of gendered
difference “
9. Colour Scheme: The colour Masthead: The colour and size
scheme is consistent of the masthead makes sure
throughout, with a range of that it is bold, stands out, and
both dark and bright colours catches the eye of the reader.
that work well together. The of The choice of word empire
red in the masthead and apart connotes authority, formality
of the clothing of main and power. Suggesting to the
character connotes a horror on lookers the qualities of the
and dangerous element, which magazine.
is reinforced with the black Main Image: The main image
background. uses a medium close-
Slogan: The slogan describes a up, which ensures that the
high status in the film face and facial expression is
magazine industry successfully been portrayed.
, automatically making this His importance is highlighted
particular seem like the best. being that he stands alone
, predominantly owning the
Cover Lines: The use of extra front cover. The expression
cover lines acts as a way to portrays seriousness and pain
shows the readers what else suggesting the type of role
they can expect from the that he will take in the film.
magazine, showing value for Cover Lines: The position of
money. Positioning it as a list these two particular cover
helps to effectively express the directly beneath the main image,
quantity.. along with the language used
shows a direct correlation. Words
like “bloody hell” and “fighting”
accompanies the type of image
being portrayed through the
main image.
Barcode: The position makes
sure that it does not affect
interfere abruptly with the
image, cover lines, etc , but
still noticeable and compact in
the corner of the page.
10. Colour Scheme: The Skyline: The skyline on
majority of the front this front cover acts as a
cover , including the more special cover line
colour of the icon, is black and it tells readers what to
and white, this connotes expect inside but suggests
mystery and darkness. that it is something
special, with its boldness.
Masthead: The colour and
size of the masthead
against the background
makes sure that it is bold,
stands out, and catches
the eye of the reader. Total
Cover Lines: The use of film connotes completion,
extra cover along the edge, quality and huge quantity.
placed vertically, acts as a
way to shows the readers Main Image: The use of
what else they can expect this close-up, assisted
from the magazine, showing with the eye-level angle
value for money. Positioning and black and white
it as a list helps to effectively colour, suggest mystery as
express the quantity..
well as equality. There is a
deep focus being shown
Sell Line: The use of through the eyes of the
‚world exclusive,” acts as icon which suggest
a persuasive technique for something about his
audiences as its tells them character. The facial
that the content involved expression is very
in this magazine is neutral, making the
exclusive to solely this audience not know what
magazine. By using to expect.
“world” shows a much
wider scale than
something that is just
national. This connotes
honesty, truth, and gossip.
11. Masthead: The size of the
Slogan: The slogan describes masthead ensures that it is eye
the purpose of the magazine, catching and remain relevant.
and gives it some positive The chosen colours makes
recognition. However , sure that the colour scheme is
critically, the colour of one of consistent throughout (white
the words makes it hard for and red). The red colour of the
the reader to establish what letter “I” is similar to the
has actually been written due chosen colour of the cover
to it blending in with the hair lines and the hair of the main
of the main icon. icon, creating cohesion. The
Cover Lines: The use of Sans serif font shows how
cover lines acts as a way to contemporary the magazine is
shows the readers what else and would therefore appeal to
they can expect from the a contemporary audience.
magazine, showing value for
money. Positioning it as a list
helps to effectively express the Main Image: The main image
quantity. The language used in takes up the whole front cover
the cover lines like “cinema,” with the use of a big close-up.
“film,” and “cameras,” all The effect of this is that it
inter connect, reinforcing the gives the audience a chance to
purpose of the magazine to get up close and personal with
the audience, and what the the main icon, presenting a
content will include. This acts clear neutral expression. The
as a persuasive technique. minimal use of make-up
Barcode: The position makes connotes simplicity, beauty
sure that it does not affect and purity. This could be used
interfere abruptly with the as a way to relate to regular
image, cover lines, etc , but readers of the magazine who
still noticeable and compact in prefer the simple look. This
the corner of the page, suggest something about the
however on this front cover it persona of the main icon.
is placed in the left hand
corner. This shows how either
side of the magazine , it still
looks professional.