Instilling Christian Principles in Your Organization Through 7 Core Beliefs

Instilling Christian Principles in Your Organization
Through 7 Core Beliefs

Presented by:
Glenn Melvin, President

christianmarketinginstitute.com

Who am I?
• Glenn Melvin, President of Christian Marketing
Institute
• Website design, SEO and Internet marketing firm
• Certified SEO professional
• enKap-online FDA compliance info provider
• Webinars, training content, etc..
• 10 years in pharma industry-publications,
marketing and conference company

This Presentation
• You will receive a copy of this presentation-if
you want it
• Sign the form we’re passing around


Table of Contents
Instilling Christian Principles in Your Organization
Through 7 Core Beliefs
#1 Leadership/Vision
#2 Distinction
#3 Expertise
#4 Faith in Overcoming Challenges
#5 Employees/Training
#6 Integrity/Trust
#7 Listening
35 Questions to Achieving New Levels of Growth for Your Organization
•Contact Info

I’m Here Today…
• I’m here today to share my thoughts on
success principles, significance and the power
of failing forward
• God is my CEO: Following God’s Principles In A
Bottom-Line World-


Business Principles vs. God’s Principles
•

Unwritten Business Rules

God’s Principles

•
•
•
•
•
•
•

Achieve results
What can I get?
Success=dollars
Work to please people
Fear of the unknown
Leadership is being first
Take charge; surrender means defeat

Serve a purpose
How can I give?
Significance = people
Work to please God
Living with hope
Leadership is being last
Let go; surrender means

•

victory

The end justifies the means. Get to the
outcome regardless of how you
accomplish it


The means justify the end. Do
the right thing regardless of
the outcome.

Trusting in God’s Principles
• If you trust in God’s principles, have the
courage to live by them and have the patience
to wait on his timing…
• You can do what’s right and be successful
• You can be both ethical and profitable
• You can honor God, serve others, and fulfill
your professional obligations


Success vs. Significance
• Success is defined:
–
–
–
–
–

Achievement
Fame
Recognition
Material Possessions
Wealth

• OUTCOME
– Success drives us by a desire for tangible things


Success vs. Significance
• Significance is defined:
–
–
–
–
–

Importance
Meaning
Essence
Relevance
Value

• Significance guides us by a desire for something
greater than just what is tangible


A Powerful Partnership
• “When you integrate God’s principles with your unique
talents, skills, and character, you create a powerful
partnership for being successful in the world without
becoming of the world. As a result, your challenges and
dilemnas strengthen you to become the successful and
significant leader God intended you to be.”


John Maxwell on ValuesBased Leadership

•“It is based on integrity, excellence, respect and trust. It is a way
of making authentic decisions that builds the trust and
commitment of employees and customers.”
•“More than anything else, followers want to believe that their
leaders are ethical and honest.”
•“True leadership requires serving others full time.”


Under the Microscope
• Leadership by example-your employees are watching you;
how you handle situations, manage other employees, etc..
• Integrity-daily basis (i.e., product quality standards)
• “As leaders, our role is to bring people together
to achieve the company’s mission and to make
a profit.”
• “But not so with you. Rather, let the greatest among
you become the youngest, and the leader as one
who serves.” Luke 22:26


Work Ethic
•“There may be people who have more talent than you, but
there’s no excuse for anyone to work harder than you do – and I
believe that.”
– Derek Jeter
God will provide, but we need to do our part


Wise Counsel

Good lawyer and a good accountant
EQUALS
avoiding trouble in lots of areas and not wasting
valuable time.
Time is $$$

Surrender
• Do you try to control situations that you have
no control over? A competitor copies one of
your products
• “In the business world, surrender is associated
with defeat. In the spiritual realm, however,
relinquishing control to God’s plan is victory.”

Surrender
• “Surrender provides us with victory because
we are free from the anguish, fear, and guilt
that is associated with trying to hold onto
something we have no control over. It means
we will be in peace, knowing that God is
ultimately in charge.”


Patience
• I want it NOW!
• “Many of us struggle with patience because it’s so
hard to see any immediate benefit. God’s perfect
plan for our life may not involve tangible evidence
today. Often, it’s the things we can’t see in the
present that prepare us for a significant future.“

• Forcing issues-trying to make things happen at
the wrong time
• Impulsiveness

"Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to completion.” Jack Welch, former CEO General Electric


• Your business vision? Where do you want your company to be
in 6 months? Vision statements
• Daily responsibilities/focus-minutiae vs. big picture
• What goals (short-term) do you have that will serve as
benchmarks that will help achieve your vision?
• If we don’t have vision…


Company Culture Defined
• “Your Corporation’s Culture is Its Personality. It is the
company’s shared beliefs, values and practices.”
• “The company’s culture affects everything people do — how
energetically they contribute to teamwork, problem solving,
innovation, customer service, productivity, quality, and
profits.”-Company Culture.com
• Creating an environment that employees can thrive in and
contribute to.


Company Culture
•
•
•
•
•
•

Ours-daily, focused effort, pushing toward achievable goals
Accountability and compassion (employees DNA)
Keep the rules simple
Rules, respect
If you’re sick, don’t be here
Not working on weekends/travel-only if absolutely necessaryprioritizing family over work
• Surround yourself with people that have skills that are better
than you have in those areas-ego

Morning Meeting
• 8 a.m.
• Purposes:
–
–
–
–
–
–
–
–
–

Minimum requirements for the day
Taking temperature
Feedback from customers, issues
Progress on initiatives
Quick training
Reinforce priorities
Focuses efforts
Reduces additional meetings throughout day
Clarifies responsibilities


Chick-fil-A
Corporate Purpose Statement
“To glorify God by being a faithful steward
of all that is entrusted to us.
To have a positive influence on all
who come in contact with Chick-fil-A.

Chick-fil-A
• S. Truett Cathy
• Founder and Chairman
• “…how can I teach the 13-year-old boys in my
Sunday School class to observe the Lord’s day
if cash registers are jingling in my
restaurants?”


R.W. Beckett Corp
Vision

•Our vision is to build a family of companies, each of which serves its
customers in distinctive and important ways, and each of which reflects the
practical application of biblical values throughout.
•Guiding Principles
•Focus: We are a Christ-centered company.
•People: We build and maintain solid relationships of respect among
ourselves, our customers, and our suppliers, encouraging the growth and
well-being of each employee.
•Conduct: We will conduct ourselves with dignity, adhering to the highest
ethical and moral standards.


R. W. Beckett Corp
• Work environment: We aspire to be a great place to work:
a progressive, dynamic, and continuously improving
company that embraces world-class practices in quality,
timing, involvement, and simplicity.
• Stewardship: Our business is a trust, and we will be good
stewards of every resource in our care.
• Citizenship: We want to serve others, helping meet
human needs in the community and beyond.


Resources
• Employees Assessment
• Resources to achieve your vision?
• Assets/liabilities?
• Before you can accurately assess their performance, ask
yourself the question, “Have I equipped them to be
successful? Salaries, training?
• Getting employees to “buy in.” Can’t be everywhere all the
time
• Going to get you where you need to be?

Employees’ DNA
• Understand what makes them tick-dependent
on their efforts
• Motivation
• Getting the little extra effort during busy
periods
• Other skills to be developed
• Their comfort zone-management style

• Resources to achieve your vision
• Vendors
• Vendors-assets? Consistent in delivery times,
product quality, etc…
• Partnership with vendors
• Timely payments
• Lowest price-get what you pay for

Planning
•Planning critical to attain your vision
•Benchmark progress/goals
•Metrics to assess your biz performance?
Roadmap
– Financial
– Organizational
– Continuous improvement
– Are we on track?

Opportunities

• Businesses evolve (IVT)
• Opportunities present themselves-position to take advantage
of them? Conference income
• Creating complimentary related products/services (Risk)
“Organizations that stand still die. Change brings momentum
and creates opportunities for growth.”
-Ron Edmondson
Pastor
Immanuel Baptist Church

Trusting God in Making Decisions

• “It is even more important to take time to make sure our
decisions align with our faith, values, and principles. It is wise
to prayerfully consider God’s counsel for all of our decisions.”
• 2 questions we need to ask when decisions must be made:
– What is the right thing to do?
– Am I willing to trust God’s promises that He is with me in
this decision, regardless of the consequences.

#2 Distinction
•
•
•
•

1st Question I ask…
Separating from the Competition
If I was a prospect, answer this question:
Your biz is….and why
should I care?


#2 Distinction
•Business Niche?
•Examples of a niche or difference
– We are the only company….
– We specialize in…
– Our product or service provides a competitive
advantage to our clients by allowing them to…


#2 Distinction
• Better to dominate and “be the 800 lb gorilla”
in a niche vs. just another company in a
crowded marketplace


#2 Distinction
•
•
•
•

Studying your Competition
Knowing the marketplace
Information is power
How many competitors do you have? What do
they all have in common? What are their
weaknesses/strengths? Social media profiles
• How do they conduct biz?
• Taking advantage of their mistakes

#2 Distinction
• Branding
• You know how your company is different, but
does anyone else know?
• Is your company distinction on your business
cards, website, social media, and all other
marketing materials? Example (logo)
• Consistency/Constant reinforcement of your
message

Commitment to Your Customer/Donor
• Customers/donors PAY THE BILLS. Focus your time
on their needs. Exceed their expectations.
• Competitors are lurking…
• Look at all aspects of your business from the
customer’s perspective. The Customer Experience
• Cost-Getting a new customer vs. retaining current
customer


Walking the Walk?
• You can talk all you want about separating
from the competition, and distinction, but
does your org stand behind your products and
services, and go the “extra mile” for the
customer? Examples-rush delivery, problem
with order or do you say “Ah, they’ll never
notice”


#3 Expertise

•Jeremiah 33: 3
– Call to me and I will answer you, and will tell you
great and hidden things that you have not known.


#3 Expertise
• You as Subject Matter Expert (SME) in your
field
• Are you?
• Prove it!
• Don’t tell me, show me!
• How? How do you prove your expertise online
through our websites and social media?

#3 Expertise
•Creating content:

– Blogs-800 words
– Articles
– Case Studies
– FAQ
– Written evidence of
your expertise
– Video
– Industry conferences
– Speak at local meetings

Your Website

• CRITICAL CONCEPT: Your website serves as your information
hub. Drive visitors to your site continually
• Educates your customers and prospects
• Social media (Linkedin, Facebook, YouTube, Twitter, etc.)
serves as the DISTRIBUTION CENTERS of your content
• Remember…content, testimonials on Facebook…should also
be on your site


Content Example

• Click here for complete blog

Your Website-Passion?
• Your website is an opportunity to showcase
your:
– Passion
– Values
– Expertise
– Dreams

• Let me see (video clips)
• Make me care

Google
• “Google searches on mobile devices are
on pace to overtake searches on desktop
computers in the next 18 months.”
– Ty Schlegel, Google Trainer, Palm Beach Post, October 4, 2013

– Creating a mobile website is now a big consideration


#3 Expertise
• Awards, certifications (CPA) all add credibility to
your status as an SME
• Educational background
• Teaching at local college

• Customer reviews-underutilized
• Hotel-travel reviews


#2 Distinction


#4 Faith in Overcoming
Challenges
• “We walk by faith, not by sight”
2 Corinthians 5:7

• “I can do all things through Christ who
strengthens me”
Philippians 4:14


Challenges
• Adapting to change-examples
• Your ability to weather a downturn in biz, new client
needs, technology improvements, a possible
acquisition, life change, managing employees, etc…
• Faith is a solid foundation to help navigate through
challenges


#4 Faith in
Overcoming Challenges
• Examples of overcoming challenges
– Gold Rush TV Show
– 15
– 100
– 800 $1.28M
– Mindset


Challenges
•Humble beginning
•PR Conference
•Advertisement-publication in 6 months
•$$$


Obstacles
• “God never promised a straight path to success.”
• I’m a new Christian…is God listening?
•

“I have told you these things, so that in me you have peace. In this world
you will have trouble. But take heart! I have overcome the world.”

-John 16:33


#5 Training/Employees
•An intelligent heart acquires knowledge, and
the ear of the wise seeks knowledge.
-Proverbs 18:15


#5 Training/Employees

Employee Training
Responsibility of MANAGEMENT


Training Advantages
• Critical to the overall success of your company
• The most successful companies have invested
significant resources in staff training (Disney, Apple)
• Competitive advantage
• Extensive product knowledge
• Customer care-given
• Innovative problem-solving solutions
• Cutting edge information/anticipating market trends

Best Investment
• You can’t have enough training
• Demonstrates management commitment to
excellence-making time investment
• Maximizes employee strengths and minimizes
weaknesses
• Keep it as simple as possible
• Bottom line will be affected either way
• Spend the $$$. Best investment

Employees-3 Critical Points
• 1. Ensure that your employees understands and buys into
your company’s mission and vision. You want them to be
invested in its success.
• 2. Share the wealth
Tie in the performance of the employee to the financial
performance of the organization. Money/recognition.
• 3. Communicate
Clarify roles, responsibilities, and expectations between
employee and leader.

Employees Aren’t You

• You can’t clone you. Don’t expect employees
to be and act like you-they won’t.
• Company culture-trained, managed, treated
fairly and with respect, follow the rules,
perform-accountability with compassion
• Environment they want to be in and can thrive
• Half business owner/half psychologist

Evaluating Employees’
Performance

• You can only evaluate employees’ performance
when you have properly equipped them with the
tools to be successful, and are clear about your
expectations
• Tools-product knowledge, office procedures,
customer interaction, etc…


#6 Integrity/Trust
•“But no accounting shall be asked from them
for the money that is delivered into their hand,
for they deal honestly.”
– 2 Kings 22:7


#6 Integrity/Trust
•Without trust, what do we really have?
•Critical, critical, critical importance…in everything we do
•When it’s broken, it’s irretrievable.
•When someone/mgt says they’re going to do something and
then it doesn’t happen-loss of trust and integrity, and
showcases lack of commitment
•Sold my company-contracts??
•“Character makes trust possible, and trust is the foundation
of leadership.”
•-John Maxwell

#6 Integrity/Trust
• Warren Buffet
• Would acquire companies after getting to
know their managers for just a few hours
• During these hours, he examined the level of
trust he had in the managers and owners of
the company he was about to acquire
-Aviad Goz
News Coaching & Training
•

Av


#7 Listening

•Cease to hear instruction, my son, and you will
stray from the words of knowledge.
– Proverbs 19:27


#7 Listening
• As Kenneth R. Johnson, said in his book, Effective Listening
Skills, "Listening effectively to others can be the most
fundamental and powerful communication tool of all. When
someone is willing to stop talking or thinking and begin truly
listening to others, all of their interactions become easier, and
communication problems are all but eliminated.”


#7 Listening
• Try it-less talking by you and more listening
• Listening-personal & professional
Their business, product needs, industry trends,
what makes them tick personally, interests,
common ground
• Talking-you learn nothing. Excited-talk
• Frustrating-not being listened to

Resource Guide

35 Questions to Achieving New Levels of
Growth for Your Organization


of

35 Questions to Achieving New Levels
Growth for Your Organization

• Purpose: Based on this presentation, “Instilling
Christian Principles in your Organization Through 7
Core Beliefs” this performance-based information
tool is provided to help you:
– Evaluate the current state of their organization
– Prioritize management initiatives
– Provide some important management considerations to
achieving new levels of success for their organization.


of Growth for Your Organization
#1 Vision/Leadership
1. If you were to make a shift from success to significance, what would it look
like?
2. What legacy do you want to leave others?
3. Are you a role model for your employees?
4. Do you trust in God’s principles?
5. Have you integrated God’s principles in your business? Will you do so?
6. Do you have a vision statement for your organization? If so, please explain?
7. Have you done any planning to help attain your vision?
8. Do you consider your employees and vendors an asset or liability?
9. Are they going to help you to attain your organization’s vision?
10. Have you invested in them? (financially?, training?)
11. Do you utilize metrics (financial, organizational, etc.) as benchmarks to
assess short-term (quarterly) organizational performance?

#2 Distinction
Separating your organization from the competition is a
critical business success strategy…
1.Which characteristics separate your company from the competition?
2.Does your organization serve a specific niche?
3.Please finish these sentences-“We are the only organization
that________________. We specialize in________________.
4.Competition-do you study your competition-their strengths/weaknesses?
5.Is your organization’s distinction (tagline/message) on your business cards,
website, social media, and all other marketing materials? Example (logo)
6.Customers-do you treat your customers like gold?
7.Have you reviewed all aspects of your organization from a customer’s
perspective?

#3 Expertise
People want to do business with people whom they like
and consider to be Subject Matter Experts (SME) in their
chosen field…
1.Do you consider yourself a subject matter expert in your field? If so, how do
you demonstrate it through your website and social media?
2.Creating content is a key principle of internet marketing success. Do you
write blogs/articles on your website in order to educate your target audience
(customers and prospects)?
3.Do you use customer testimonials/reviews to establish credibility, and
validate your expertise?
4.Do you use social media as distribution centers to communicate your
organization’s content/information?

#4 Faith in Overcoming Challenges
There are times when we must find a way to navigate
through personal and professional challenges…
1.What do you do when faced with overcoming a challenge, whether it be a
downturn in biz, new client needs, technology improvements, possible
acquisition, life change, managing employees?
2.Do you react impulsively? Take time to assess the situation and create a
plan?
3.Do you have a mentor who can provide solid advice?


#5 Training
Effective training is critical to the overall success of an
organization…
1.Do you provide training to your staff?
2.Can you provide additional training that would make a difference in your
bottom line, and demonstrate management’s commitment to excellence?
3.Do you evaluate employees’ performance on a regular basis?
4.Have you equipped employees with tools (product knowledge, office
procedures, customer interaction, etc…) for them to flourish in your
organization?
5.Are employees clear about expectations and accomplishing objectives?

#6 Integrity/Trust
Trustworthiness is critically important…in everything we
do…
1.Would your customers, staff, other people say that you are a trustworthy
person? A person of integrity?
2.How do you determine if someone is trustworthy? Gut feeling? Referrals
from friends or colleagues?
3.Remember how it felt when someone in management made you a promise
and then broke it?


#7 Listening
Listening is a powerful communication tool…
1.Do you listen to the input of your customers, staff, colleagues and
implement their suggestions for improvements to your products, services,
etc.?
2.Can your listening skills be improved?


Summary
• “By trying to maximize a return based on what
we know, we don’t allow ourselves to imagine
what can be. God has promised us wonderful
things beyond our imagination if only we
believe His promises.”


Jeremiah 29:11
For I know the plans I have for you,” declares the
Lord, “plans to prosper you and not to harm you,
plans to give you hope and a future.”


Contact Information
•
•
•
•

For more information on:
Internet marketing/Social media
Website design
Getting your website found online through Search
Engine Optimization (SEO)
• Business consulting services
• 561-308-3093
• glenn@christianmarketinginstitute.com

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