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                                                       20 – 22 June 2011, The Mövenpick Hotel, Berlin, Germany
      Hear from




      Klaus Wowereit
      Mayor of Berlin




                                                                           Greased lightning
    Tohru Hashimoto
        President                       Strategy, technology and innovation for utilities, automakers,
 Mitsubishi Motors R&D                  governments and their partners
         Europe

                                        Developing effective Business Models
                                        Hear from Renault, PSA Peugeot Citroen, Iberdrola and E.ON on how the industry can
                                        develop business models to ensure commercial success

                                        Overcoming the Limitations of Contemporary Battery Technology
      Thomas Orsini                     Understand how Porsche, BMW, Williams F1 and The DOW Chemical Company are
  Director of EV Business
       Development
                                        working effectively within the restrictions of current battery technology
          Renault
                                        Creating Positive EV Consumer Perceptions
                                        Learn how Nissan and General Electric are overcoming the negative consumer
                                        perceptions which could limit the industry’s growth

                                                                                                Conference introduction             Page 2
       Michael Speh                        3 days of learning and business
 Director of EV International                       development                                 Key speakers                        Page 3
  Business Development                                                                          Full conference programme           Pages 4 - 6
   PSA Peugeot Citroen                   Pre-conference workshop: Developing effective          Pre-conference workshop             Page 6
                                         business models for auto OEMs and utilities
                                         20 June - Page 6                                       Sponsorship opportunities           Page 7
                                         Conference Day One                                     All booking offers and options      Page 8
                                         21 June - Page 4
                                         Conference Day Two
                                         22 June - Page 6
                                                                                                Book early and SAVE £££s!
        Tom Smith
    Chief Electric Vehicle
    Marketing Manager                                                 www.terrapinn.com/electricvehicle
      Nissan Europe
                                        Event sponsors:                                                            Official government partner:




      Dr. Martin Arlt                                                                                                      Organised by:
Head of Project Management
         – Project i
           BMW




 BOOK NOW! online www.terrapinn.com/electricvehicle | |email sarah.pegden@terrapinn.com | phone +44 (0)207 242242 2324faxfax +44 (0)207 242 1508
      NOW! online www.terrapinn.com/electricvehicle email sarah.pegden@terrapinn.com | phone +44 (0)207 2324 | | +44 (0)207 242 1508
Book early and save                                                                    Electric Vehicle Infrastructure World 2011



                                   DECIDING THE FUTURE OF EV INFRASTRUCTURE
    Book early to
     SAVE £££s                     Make the most of the EV opportunity

        See page 8                 Set to get off to an explosive start, the Electric Vehicle
         for details               Infrastructure World Congress will provide delegates with
                                   a comprehensive picture on how to fully take advantage
                                   of the coming EV revolution.

                                   It will give senior executives the information, ideas and
    Agenda highlights              outlook to tackle the challenges and make the most of
                                   the opportunities in this fast-paced and complicated new
    Developing Business                                                                             Broaden the horizon of your business!
                                   market.
    Models for success
      Renault
      PSA Peugeot Citroen          An unrivalled speaking faculty and agenda                        The Congress will focus on:
      E.ON
      Roland Berger                The congress presents a unique and holistic view of the                Getting Electric Vehicles on the Road
      Iberdrola                    industry, using our extensive knowledge gained from                    Developing Business Models for Success
                                   over 20 weeks of research to develop a congress agenda                 Overcoming the Limitations of Contemporary
    Changing Consumer              which deals with the major issues within the industry,                 Battery Technology
    Perceptions                    such as;                                                               Developing Positive Consumer Perceptions
      Nissan                                                                                              Creating International Industry Standardisation
      General Electric                 Overcoming the limitations of contemporary battery                 Managing the Effects of Charging on the Grid
      WEVA                             technology
                                                                                                          Effective SmartGrid Development
                                       Constructing an effective business case for EV
    Creating International                                                                                Working with Governments
                                       charging infrastructure and the SmartGrid
    Standardisation                    Shaping favourable EV consumer perceptions
      RWE                                                                                           Over 5 hours of networking opportunities
                                       Achieving global standardisation
      IEC
      ACEA                         Senior representatives from major auto OEMs, electricity         Meet and greet the industry pioneers and develop
                                   utilities, pioneering governments, battery developers,           strategic partnerships for the future with our networking
    Emerging                                                                                        lunches, speed networking sessions and drinks
                                   standardisation bodies, consultants and technological
    Technologies                                                                                    reception.
                                   solution providers will be gathered at the Electric Vehicle
      Porsche
                                   Infrastructure World Congress. Make sure you are a part
      Williams Hybrid
                                   of it!                                                           The Congress is a truly unique experience, with
      Power
                                                                                                    an unrivalled speaker faculty. The Electric Vehicle
      BMW
      The DOW Chemical             Immerse yourself in an environment where the ideas that          Infrastructure World Congress is the one event where the
      Company                      will shape the future of the EV Infrastructure industry are      big opportunities will be discussed to decide the future
      Schneider Electric           traded by the driving forces in the industry.                    of the industry.

    Managing the Effects
    on the Grid
      ESB
                                                            The earlier you book the more you SAVE!
      Vattenfall                                 Fax back the registration form on Page 8 to +44 (0)20 7242 1508
      EVN                                             or register online: www.terrapinn.com/electricvehicle
      CEZ
      CIRCE

    SmartGrid                                            Charging Station
    Development                                                                             Electricity
                                                           Developers
      Hitachi                                                                                Utilities                     Distribution
      DONG Energy                                                                                                           Networks
                                          Consultants
      British Gas
      Eurelectric
      CISCO                                                                                                                            Auto OEMs

    Working with
                                             IT and                                  Who should
                                            Software
    Governments
     Kingdom of                            Developers                                 attend?                                         Governments &
                                                                                                                                        Transport
     Denmark                                                                                                                           Authorities
     CEER
     City of Berlin
                                                            Turnkey Electricity                                                    EU Regulatory
                                                          Network Infrastructure                     Standardisation
                                                                                                                                      Bodies
                                                              Manufacturers                              Bodies




2     BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/electricvehicle                                                                                     Book early and save



                                                           Learn from an A-List of industry
   8 REASONS                                               experts                                                       Book early to
                                                                       David Crane                                        save £££s
    Why you need to join the                                           CEO
                                                                       NRG Energy                                            See page 8
   industry decision makers?                                                                                                  for details
                                                                       Learn how Mr. Crane has led NRG to the
1. Hear how to build a business model to maximise                      position of global pioneers of privately
your companies benefit from the EV infrastructure                       funded EV infrastructure development and
revolution. Building the business case for EVs and EV                  understand how your company can do the
infrastructure is the industry issue. Hear innovative                  same.
business models from industry leaders and learn how
to evolve your business to ensure success                              Igor Czerny

2. Overcome negative EV consumer perceptions
                                                                       Director of Transport and Electric Vehicles         Save 25%
                                                                       EDF
with innovative marketing techniques and
effective collaborations. Hear what marketing
                                                                                                                           Why not send
                                                                       Learn from one of Europe’s largest utilities
techniques the world’s leading EV OEM is employing                     and hear how Mr. Czerny plans to manage             your team and
to create positive consumer perceptions and what                       the increased demand created by the EV               save more?
collaborations your business can develop to maximise                   revolution
international EV sales.
                                                                       Dirk Lappe                                         Send 3 delegates:
3. Identify the next big opportunities for the                         Technical Director                                  Save an extra
EV infrastructure industry. From fast-chargers                         Porsche Engineering Group
that intelligently detach from the grid, Formula 1                                                                              10%
technology for auto OEMs and energy utilities, to the                  Responsible for the innovations within the
newly created energy market with an ageing car fleet,                   GT3 R Hybrid, Dirk will provide a unique           Send 6 delegates:
the Electric Vehicle Infrastructure World Congress is                  perspective on electric drive technology            Save an extra
the place to be to discover the next big thing!                        from within the performance/luxury
                                                                       segment and share his thoughts on how                    20%
4. Learn from global EV charging pilot studies and                     the segment is set to grow
hear how utilities can best manage the effect of EV
                                                                                                                          Send 8 delegates:
charging. From the USA to Turkey via France, ensuring                  Paul Mulvaney                                       Save an extra
EVs don’t make the lights go out for everyone else is                  eCars Managing Director
one of the key issues for the industry. Hear leading                   ESB                                                      25%
utilities and auto OEMs discuss pilot study results and
how results can be interpreted into best practice.                     Paul will share his experiences as the              To register a
                                                                       leader of the new EV division within ESB.            group call
5. Learn how the industry can generate                                 Learn from the rollout of electric vehicle
international standardisation. Where should                            infrastructure in Ireland, developing and          +44 (0) 207 242
standardisation take place? How would it be achieved?                  deploying the market systems as well                    2324
Does the industry want standardisation? Discuss the                    as creating awareness and consumer
answers to these questions with leading utilities, auto                demand
OEMs and standardisation bodies.
                                                                       Ahmet Karim Nalbant
6. Hear from the SmartGrid pioneers. SmartGrid                         EV Project Manager
development is an integral part of the evolution of                    Istanbul Enerji
energy utilities. Hear from the Japanese pioneers of the
SmartGrid and learn how utilities can develop effective                Hear from Ahmet on how recent energy
SmartGrid and vehicle-to-grid business models.                         marketisation coupled with an ageing
                                                                       car fleet has made Turkey the first big
7. Hear from and network with leading government                       opportunity for the industry
representatives. Network with the gatekeepers to EV
infrastructure development and build the government                    Klaus Baggesen Hilger
collaborations to grow your business internationally.                  Senior Innovation Manager
                                                                       DONG Energy
8. Find solutions to the obstacles facing your
business! Get ahead of the competition and enhance                     Learn from the award winning co-creator
your opportunities for growth in this fast developing                  of the EU TWENTIES project on the
market. Exchange ideas and learn from the best minds                   strategies and implementation plans
in the business.                                                       available to utilities for integrating large
                                                                       scale renewable wind into the Smart Grid            Hear from
                                                                       and how this can benefit EV charging
    The Terrapinn difference                                                                                               over over
    Terrapinn events create exciting places to...
                                                             To register your place contact:                             30 speakers
        interact and grow knowledge
        meet and make contacts                                        Sarah Pegden on                                          over 2
        become inspired and re-energised
                                                                     +44 (0)207 242 2324                                     content
                                                                           or email                                           packed
   use your brain                                               sarah.pegden@terrapinn.com
                                                                                                                                days

   BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508   3
Book early and save                                                                 Electric Vehicle Infrastructure World 2011



                                             Conference Day One - Tuesday 21 June 2011

    08:30   Registration and refreshments                                       13:05   Panel Discussion and Q&A Session: Ensuring the
                                                                                        development of effective business models
    08:55   Chairman’s opening remarks                                                     Will business models differ wildly between organisations?
                                                                                           Working in partnership with technological solution providers
              GETTING ELECTRIC VEHICLES ON THE ROAD                                     Gernot Schimmel, KeMove Business Unit Manager, KEBA AG
                                                                                        Michael Speh, Director of EV Business Development, PSA
    09:00   Welcoming Address from the Mayor of Berlin                                  Peugeot Citroen
            Klaus Wowereit, Mayor of Berlin                                             Michael Weltin, E-mobility Strategy Manager, E.ON
                                                                                        Thomas Orsini, Director of EV Business Development, Renault
    09:15   Opening Keynote Address: How must OEMs evolve to fully
            benefit from EVs?                                                    13:30   Networking Lunch
               Understanding the innovations within Mitsubishi EVs
               Changing consumer perceptions to maximise EV uptake                EMERGING ELECTRIC VEHICLE, BATTERY AND CHARGING
               Understanding the collaboration with PSA Peugeot Citroen                            TECHNOLOGIES
            Tohru Hashimoto, President, Mitsubishi Motor R&D Europe
                                                                                14:30   Keynote case study: Understanding the Innovations within
    09:50   Keynote Address: How can utilities ensure the roll out of a                 BMW’s Project i
            global charging infrastructure?                                                 Understanding Project i's technical innovations
               Developing effective business models                                         Understanding the business model for the ‘Megacity’ car
               Ensuring the smartgrid's commercial success                                  What can the industry learn from BMW’s pilot projects?
               Working with technological solution providers                            Dr. Martin Arlt, Head of Project Management – Project i, BMW
            David Crane, CEO, NRG Energy
                                                                                14:50   How Schneider Electric is encouraging mass EV uptake
    10:15   Keynote Address: How Denmark plans to maximise the                              Interpreting Schneider Electric's case studies and experiments
            benefit EVs have upon its citizens                                               Understanding how smart energy management solutions can
               Learn how and why Denmark is utilising EVs                                   enable large scale EV charging
               How Denmark plans to maintain its place as an EV world leader            Daniel Langeac, Electric Vehicle Strategy and Alliances Vice
                                                                                        President, Schneider Electric
            Lykke Friis, Minister of Climate and Energy, Denmark
                                                                                15:10   Case Study: How the DOW Chemical Company is developing
    10:40   Keynote Panel Discussion and Q&A Session: Overcoming the
                                                                                        High Performance Automotive Li-ion Battery Materials
            barriers to ensure mass global EV uptake
                                                                                            How Dow's working to improve the cost, durability and
                Generating an international industry-wide common dialogue
                                                                                            performance of Li-ion battery systems
                Developing the structures for long-term collaboration
                                                                                            Understanding Dow's advanced Li-ion battery materials
            David Crane, CEO, NRG Energy
                                                                                            Ensuring a strong industry material supply chain
            Lykke Friis, Minister of Climate and Energy, Denmark
                                                                                        Dr. James Miners, Energy Storage Device Materials European
            Tohru Hashimoto, President, Mitsubishi Motor R&D Europe
                                                                                        Business Development Leader, Dow Chemical Company
    11:00   Morning Refreshments and Networking Break                           15:30   Keynote Case Study: The Porsche GT3 R Hybrid
                                                                                            Evolving the GT3 R to house F1 technology
                    BUSINESS MODELS FOR SUCCESS                                             Understanding the possibilities of electric drive within the
                                                                                            performance/luxury segment
    11:45   Keynote case study: Learning how the Renault EV sales                       Dirk Lappe, Technical Director, Porsche Engineering Group
            model is developing positive consumer perceptions
               Evolving Renault dealerships into EV one-stop-shops              15:50   Case Study: How EVs can benefit from Williams Hybrid
               Tailoring energy pricing packages to individual customers                Power’s F1 Flywheel Energy Storage Technology
               Catering for 3 differing charging methods                                    Understanding the benefits of flywheels as energy storage
            Thomas Orsini, Director of EV Business Development, Renault                     How the industry can benefit from flywheel technology
                                                                                            How will flywheel technology evolve?
    12:05   Keynote case study: Understanding how Iberdrola’s is                        Ian Foley, Managing Director, Williams Hybrid Power
            making EV charging commercially viable
               Understanding Iberdrola’s ‘Green Mobility’ Strategy              16:10   Coffee Break and Speed-Networking
               Evolving open standard changing solutions
               Understanding the preliminary Pilot Project results                        TOWARDS WIDESPREAD STANDARDISATION
            Agustin Delgado, Director of Innovation, Environment and
            Quality, Iberdrola                                                  16:50   Panel Discussion: How can utilities and international bodies
                                                                                        collaborate for EV infrastructure standardisation?
    12:25   Keynote case study: Understanding how PSA Peugeot                               Understanding where standardisation is required
            Citroen’s EV business model is making EVs affordable                            Understanding the process behind generating standardisation
                Why PSA is currently leasing the ion                                        What industry collaborations are needed to generate standardisation
                How the collaboration with Mitsubishi was generated                     Cyriacus Bleijs, Chairman Electric Road Vehicle TC, IEC
                Evolving business models into the future                                Ingo Diefenbach, Head of eMobility Standardisation, RWE
            Michael Speh, Director of EV International Business
            Development, PSA Peugeot Citroen                                    17:20   What industry developments are required to enable battery
                                                                                        standardisation?
    12:45   Case Study: How E.ON is developing effective business                           Are battery-auto manufacturer sole supplier agreements
            models for EV charging and fast-charging                                        increasing the speed of battery development?
               How can utilities make EV infrastructure commercially                        Understanding whether auto OEMs should seek battery
               viable?                                                                      standardisation in the short and long term
               Effectively regulating the EV infrastructure revolution                  Peter Kunzer, Head of Environmental Policy, ACEA
               Understanding how fast-charging business models differ
            Michael Weltin, E-mobility Strategy Manager, E.ON                   17:40   Chairman’s closing remarks and networking drinks reception




4      BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/electricvehicle                                                                                     Book early and save



                                        Conference Day Two - Wednesday 22 June 2011

09:00   Chairman’s opening remarks
                                                                                                SMARTGRID DEVELOPMENT
PILOT STUDIES AND MANAGING THE EFFECTS ON THE GRID
                                                                            12:40   Keynote Case Study: Understanding the Rokkasho Village
09:05   Keynote Case Study: How EDF’s energy management                             study to benefit global smartgrid development
        strategy is minimising the effect of EV charging on the grid                   How to construct and operate SmartGrid pilot studies
            Understanding EDF’s EV energy management strategy                          Understanding the collaborations in the Rokkasho Village
            Understanding how the EDF grid will evolve to cater for mass               study and how similar collaborations can be generated
            EV use and how other utilities can evolve                               Yutako Sano, General Manager Public & Industrial Information
        Igor Czerny, Director of Transport and Electric Vehicles, EDF               Systems Center, Hitachi

09:25   Case Study: Hearing from Istanbul Enerji why Turkey is the          13:00   Networking Lunch
        first big opportunity for the industry
            Turkey's energy marketisation and ageing car fleet               14:00   Case study: How British Gas is Managing Residential
            Understanding the opportunities within the Turkish market               Electricity Demand in the “New Energy Economy”
            Understanding the Renault collaboration                                     How households consume energy today and how utilities can
        Ahmet Karim Nalbant, EV Project Manager, Istanbul Enerji                        benefit from the “New Energy Economy”
                                                                                        What impacts will future consumption and generation have
09:45   Keynote Case Study: How NRG Energy is pioneering large-                         on customers, networks and energy suppliers?
        scale private funded charging infrastructure                                    Understanding British Gas’ residential demand
            Learning NRG’s demand management techniques                                 management and how utilities can plan for the future
            How utilities can privately fund EU infra development                   Petter Allison, Managing Director, British Gas Technology &
            How the industry can fully take advantage of the US market              Innovation
        Arun Banskota, EV Services Group President, NRG Energy
                                                                            14:20   Case Study: How DONG Energy is integrating renewable
10:05   Case Study: How ESB is taking advantage of Ireland’s ideal                  wind into the SmartGrid on a large scale
        EV conditions                                                                   Why DONG is developing wind focussed SmartGrids
           Understanding the industry opportunities in Ireland                          Learning how the EU TWENTIES project is connecting wind
           Learning how eCars interacts with distribution systems from                  into the energy network and how utilities can benefit
           technical, systems and commercial view points                                Integrating EV infrastructure and SmartGrid development
           Understanding the collaborations in the eCars Ireland project            Klaus Baggesen Hilger, Senior Innovation Manager, DONG Energy
        Paul Mulvany, eCars Managing Director, ESB
                                                                            14:40   Case Study: Eurelectric’s work in developing smartgrid &
10:25   Morning Refreshments and Networking Break                                   vehicle-to-grid business models
                                                                                        Will SmartGrids mean a revolution or an evolution for utilities?
11:20   Case Study: How Endesa and CIRCE are collaborating to                           Developing successful SmartGrid business models
        enable fast-charging roll out                                                   Developing effective vehicle-to-grid pricing structures
            Understanding the CRAVE project results so far                          Per Hallberg, Chairman Smartgrids working group, Eurelectric
            Understanding how intelligent fast-charging technology will             and Senior European Affairs Advisor, Vattenfall
            minimise the effect of fast-charging
            Expanding the project for mass fast charging rollout            15:00   Afternoon Refreshments and Networking Break
        Dr. Jose Sanz, Director of Electricity Research Division, CIRCE
                                                                                         CHANGING CONSUMER PERCEPTIONS
11:40   Case Study: How Vattenfall Innovation is pioneering
        renewables integration and local load management                    16:00   Keynote Case Study: How Nissan’s marketing strategy is
            Understanding how effective grid projections can be drawn               developing positive consumer perceptions
            from the initial Berlin and Hamburg trial findings                          Learning how Nissan’s marketing strategy has evolved from
            Overcoming the problem of excess supply and enabling the                   concept car to production car
            charging of multiple EVs at one spot                                       Learning how the Leaf marketing strategy and business
            Vattenfall’s wind to vehicle and local load management                     model is developing positive consumer perceptions
            technology                                                              Tom Smith, Chief EV Marketing Manager, Nissan
        Dr. Carl Friedrich Eckhardt, Head of Business Development,
        Vattenfall Europe Innovation                                        16:20   Helping automakers & utilities work together in developing a
                                                                                    global EV infrastructure
12:00   Case Study: How CEZ is implementing a charging                                  Learning of the potential value in an EV infrastructure
        infrastructure in Prague                                                        Understanding how automakers and utilities can work
            Learning from CEZ’s IT and back room infrastructure                         hand-in-hand to promote the future global uptake of EVs and
            development for creating EV infrastructure                                  how collaborations will evolve in the future
            Understanding the pitfalls other utilities should avoid                 Brian Wynne, President, World Electric Vehicle Association and
        Fabien Hillairet, E-mobility Project Manager, CEZ                           President, Electric Drive Transportation Association

   WORKING WITH GOVERNMENTS TO ENSURE SUCCESS                               16:40   Case Study: How GE fleet services is helping to develop
                                                                                    positive EV consumer perceptions
12:20   Case Study: Understanding how and why European energy                           Understanding how GE is promoting EV usage to fleet
        regulators are promoting EV infrastructure                                      managers and how the industry can help
           Understanding why Government and Regulatory involvement                      Why company car fleets are ideal platforms to develop
           in EV infrastructure differs across Europe                                   consumer perceptions and how auto OEMs can benefit
           Learning why a European consensus would benefit the                       Isabel Fernandez, CCO Sales & Marketing, GE Capital
           industry and how this could be formed
        Luca Schiavo, Staff to Director General, AEEG and Smart Grid        17:00   Chairman’s closing remarks and close of the Electric Vehicle
        Expert, CEER                                                                Infrastructure World Congress 2011




   BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508             5
Book early and save                                                                 Electric Vehicle Infrastructure World 2011



               Pre-conference Workshop                                             More networking opportunites
            Monday 20 June 2011: 09:00 - 17:00
                                                                                            this year!
          CAR MANUFACTURER FUTURE BUSINESS MODELS

    Understanding how to maintain profitability with higher vehicle
    costs versus lower total usage costs

    Customer preferences regarding services and innovative sales

    Comparing different business models for eMobility and
    understanding them from a consumer perspective

    Understanding new mobility concepts and their implications for car
    manufacturers

    Understanding how the business models available to utilities and
    infrastructure providers impact car manufacturer business models

    Understanding the opportunities for new mobility providers and
    how the industry can benefit
                                                                                  Use CONTACT to boost your business
    Workshop Q&A Session                                                          development opportunities
             Workshop leader:
             Dr Wolfgang Bernhart, Partner – Automotive Competence                 Contact, the online networking tool for the event, ensures
             Centre, Roland Berger Strategy Consultants                            more of your time is spent in valuable conversations and
                                                                                   meetings with the right people for your business.
    Networking Lunch
                                                                                   Use Contact to:
         COMMERCIALLY VIABLE EV INFRASTRUCTURE AND
                                                                                     Target and arrange to meet everyone you want to meet at
                        SMARTGRIDS
                                                                                     the event - before it starts
    Developing Smart Business Models                                                 Plan your time efficiently
       Going beyond smart technology: How utilities can generate and                 Get in touch with every business you need to meet
       benefit from business model innovation and corporate venturing                 And then stay in touch long after the event closes

    Ensuring that utilities fully maximise the ‘Smart Home‘                       And Contact keeps you in touch with your audience long
    opportunity                                                                   after the event
       Understanding how utilities can benefit from differentiating value
                                                                                   You can carry on networking with attendees, exhibitors
       propositions
       Maximising success by coexisting in competition                             and other speakers using Contact for as long as you like. If
                                                                                   you've already discovered Contact, you'll know the value
    Understanding how utilities can fully benefit from the ‘Smart                   of being able to business match and message through the
    Mobility’ revolution                                                           online community before, during and long after the event.
       Positioning utilities in the most effective position along the new value
       chain
       Developing transportation as a service

    Negawatt – Developing effective demand response and demand
    aggregation strategies
       Understanding how utilities can make money by selling less                                         During the event will be the now well
       White labeling – How utilities can benefit from trusting outside                                    known Speed Networking. This high
       expertise                                                                                          speed session gets you introduced
                                                                                   to the other attendees. Bring your business cards as every 3
    Workshop Q&A Session                                                           minutes you will meet someone new! Use this time to find
    Close of Workshop Day
                                                                                   those people in the room you need to have a formal meeting
                                                                                   with then use “Contact” to set the time.

             Workshop leader:
             Rolf Adam, Director Sales & Business Development - Utilities
             & Smart Grid Europe, CISCO                                                      Following the first main day of the event (Tuesday
                                                                                             21 June 2011) there will be networking drinks held
     Contributions from:
                                                                                             in the venue.
     Gabriele Riedmann de Trinidad, Strategic Market Manager – Energy,
     T Systems International                                                       Our evening events create the backdrop where ideas develop,
                                                                                   new relationships are forged and inspiration grows. The
     Thomas Glattes, CEO, The Mobility House Deutschland                           evening is open to all Congress attendees and each benefit
                                                                                   from a fantastically informal atmosphere, an open bar, canapés
     Stephan Lindner, CTO, Entelios AG                                             and a collection of industry personalities that invariably get
                                                                                   people talking.




6       BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
www.terrapinn.com/electricvehicle                                                                                           Book early and save



Provide your business with the visibility it needs
                                                                                                                                Book early
Raise your profile – become a sponsor                              Advantages to you of sponsoring:                               and save
Does your business rely, at least in part, on the potential
for growth within the electric vehicle industry?                  Branding and positioning: being seen as a leading                £££s
                                                                  solutions and service provider to the industry
                                                                                                                                  See page 8
Are automakers, utilities and governments among your
                                                                  Establishing credibility for your product or service             for details
key client demographic?
                                                                  by delivering a strong commercial message and making
                                                                  your business case
Is exposure to the senior decision makers at potential
client firms vital to your business development?                   Creating awareness, raising your profile and getting
                                                                  your brand, product or service front of mind with key
                                                                                                                                      "74% of
Can your firm help our delegates and speakers keep pace            decision makers from your clients and potential clients           our survey
in this continuingly changing industry?                                                                                           respondents
                                                                  Demonstrating your own credibility with a market
                                                                  that is aware and active, by efficient and effective                regarded
We can help you meet the right people and
showcase your expertise
                                                                  networking, facilitating new business, ring fencing          ‘overcoming the
                                                                  existing business and placing your company                     limitations of
                                                                  on target client shortlists
Electric Vehicle Infrastructure World Congress 2011                                                                             contemporary
provides the opportunity for you to meet dozens of senior-        Lead generation: meeting multiple new prospects                      battery
level decision makers from the world’s pre-eminent firms           in a neutral, unbiased setting
involved in the electric vehicle industry
                                                                                                                                   technology’
                                                                          For sponsorship and exhibition                         as the largest
Electric Vehicle Infrastructure World Congress                             opportunities, please contact:                            barrier to
2011 can help you meet the right people and                                    Mladina Connolly on                                  the future
showcase your expertise                                                     +44 (0)20 7092 1157 or email                         growth of the
                                                                         mladina.connolly@terrapinn.com                         electric vehicle
                                                                                                                                 infrastructure
                                                                                                                                     industry"



                                                                                                                                   "The most
 Meet and do business with industry decision makers.
                                                                                                                                   important
                                                                                                                                consideration
                                                          Charge point                                                            in choosing
                   Turnkey Electricity
                        Network
                                                         Manufacturers                       Battery                          industry partners/
                                                                                            Developers
                     Infrastructure                                                                                              collaborators
                     Manufacturers
                                                                                                                                was identified
                                                                                                Banks, Investors
                                                                                                                               as technological
                                                       Who should                                  & Lawyers                       capability"
         IT and Software
           Developers                                   sponsor?
                                                                                                    Telematics
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    BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508    7
Book early and save                                                                                                                                                                                     Electric Vehicle Infrastructure World 2011




                                                                                                                                                                                                                                                              Greased lightning
                                        20 – 22 June 2011, The Mövenpick Hotel, Berlin, Germany
                                                                                                                                                                                                                                                          How to book your ticket
          Use our online calculator at www.terrapinn.com/electricvehicle
                   You can use our online calculator to tailor your ticket and buy multiple tickets.                                                                                                                                                                        Online
                     The calculator automatically selects the most favourable discount for you.                                                                                                                                                         www.terrapinn.com/electricvehicle
                                                                                                                                                                                                                                                        You can use our online calculator to tailor your
                                                                                                                                                                                                                                                        ticket and buy multiple tickets. The calculator
        Register now                                                                                                                                                                                                                                    automatically selects the most favorable discount
     Package                              Before 02 April 2011                  Before 14 May 2011                   Before 04 June 2011                      After 5 June 2011                    How many Calculate your ticket                       for you. If you book and pay online you also save a
     VIP PASS:                             Ð3,145 + VAT                        Ð3,495 + VAT                          Ð3,670 + VAT                             Ð3,845 + VAT                                                                              further £100.
     All 3 days and seat at the            Ð597.55 =                           Ð664.05 =                             Ð697.30 =                                Ð730.55 =
     gala dinner                           Ð3,742.55                           Ð4,159.05                             Ð4,367.30                                Ð4,575.55                                                                                                     Offline
     20 – 22 June 2011                     SAVE Ð700!                          SAVE Ð350!                            SAVE Ð175!
                                                                                                                                                                                                                                                        You can use our online calculator to tailor your
     2 day conference                      Ð2,335 + VAT                        Ð2,595 + VAT                          Ð2,725 + VAT                             Ð2,855 + VAT                                                                              ticket and then print a pdf of your order and fax to
     and seat at the gala                  Ð443.65 =                           Ð493.05 =                             Ð517.75 =                                Ð542.45 =                                                                                 +44 (0)207 242 1508 or complete this form and fax
     dinner                                Ð2,778.65                           Ð3,088.05                             Ð3,242.75                                Ð3,397.45                                                                                 to +44 (0)207 242 1508 or call +44 (0)207 242 2324
     21 – 22 June 2011                     SAVE Ð520!                          SAVE Ð260!                            SAVE Ð130!                                                                                                                         and we’ll take your booking over the phone.
    * Registrations without credit/debit card payments are subject to a Ð100 booking                                                How do you want to pay?
    fee + VAT.                                                                                                                                                                                                                                                     Group bookings
                                                                                                                                    Credit / Debit card                                                                           Ð0
    ** Payment terms are 14 days. The registration fee includes lunch,                                                                                                                                                                                  Why not send your team and save more.
    refreshments and full conference documentations. The fee does not include                                                       Cheque / Bank transfer                                                              Ð100 + VAT Ð19
                                                                                                                                                                                                                            = Ð119                      Send 3 delegates and save 10%
    hotel accommodation. Your booking is not confirmed until you have received
                                                                                                                                                                                                                                                        Send 6 delegates and save 20%
    confirmation from Terrapinn. VAT is charged at the current rate of 19% and is                                                                                       Total
    subject to VAT legislative changes. All bookings will be invoiced at the rate                                                                                                                                                                       Send 8 delegates and save 25%
    applicable when the booking is made.                                                                                                                                                                                                                To register a group either call +44 (0)207 242
                                                                                                                                                                                                                                                        2324 or fax this form to +44 (0)207 242 1508.

        Your details                                                                                                                                                                                                                                                 Privacy policy
     Delegate name .........................................................................................................................................................................................................................            Terrapinn may contact you about products and
                                                                                                                                                                                                                                                        services offered by Terrapinn and its group
     Job title ...........................................................................................................Organisation ....................................................................................................             companies, which Terrapinn believes may be of
                                                                                                                                                                                                                                                        interest to you, or about relevant products and
     Address ....................................................................................................................................................................................................................................       services offered by reputable third parties.
     Post code .........................................................................................................Country ............................................................................................................            Please tick the appropriate box if you do not wish
                                                                                                                                                                                                                                                        to receive such information from:
     Tel ....................................................................................................................Fax ...................................................................................................................    „ the Terrapinn group; „ or reputable third parties.

     Email.........................................................................................................................................................................................................................................
                                                                                                                                                                                                                                                                Cancellation policy
     Authorising manager.......................................................................................Authorising manager signature ......................................................................
                                                                                                                                                                                                                                                        1. Should you be unable to attend, a substitute
                                                                                                                                                                                                                                                        delegate is welcome at no extra charge.
      Bring your team and save more.                                                                                                                                                                                                                    2. Terrapinn does not provide refunds for
                                                                                                                                                                                                                                                        cancellations. Invoiced sums are payable in full,
            Mr/Mrs/Ms                    Full name                                                                    Job title                                                       Email                                                             except in cases where Terrapinn has been able to
    1                                                                                                                                                                                                                                                   mitigate loss.
                                                                                                                                                                                                                                                        3. Terrapinn will make available course
    2                                                                                                                                                                                                                                                   documentation to a delegate who is unable to
    3                                                                                                                                                                                                                                                   attend and who has paid.
                                                                                                                                                                                                                                                        4. Terrapinn reserves the right to alter the
    4
                                                                                                                                                                                                                                                        programme without notice including the
    For groups of more than 5 please attach a separate sheet with details of all attendees. Alternatively call +44 (0) 207 242 2324.                                                                                                                    substitution, alteration or cancellation of speakers
                                                                                                                                                                                                                                                        and / or topics and / or the alteration of the dates
        Payment details                                                                                                                                                                                                                                 of the event.
                                                                                                                                                                                                                                                        5. Terrapinn is not responsible for any loss or
     Payment terms are 14 days from date of invoice. Notwithstanding this, payment must be received prior to the conference taking place. Kindly note the                                                                                               damage as a result of a substitution, alteration,
     terms and conditions on our registration page.                                                                                                                                                                                                     postponement or cancellation of an event.
     „ Bank transfer                       „ Invoice me                       „ Credit card                     „ Visa                 „ American express                          „ Mastercard
                                                                                                                                                                                                                                                       Code: ABCDEFGHIJKLMNOPQRSTUVWXYZ

     Card number
                          „„„„ -„„„„ -„„„„ -„„„„                                                                                                                                         Expiry date: ____/____/______


     Card holders name ..........................................................................................Card holders signature ....................................................................................
                                                                                                                                                                                                                                                       Don’t forget huge discounts are
     Bank Transfers: Account Name: Terrapinn Limited, Sort Code: 20-78-98, Bank account number: 30412791, Bank Name & Address: Barclays Bank
     PLC, 27 Soho Square, London, W1D 3QR, Swift Address: BARCGB22, IBAN: GB14 BARC 2078 9830 4127 91. Reference: please quote 161725                                                                                                                  available for group bookings.
     and the delegate’s name
                                                                                                                                                                                                                                                       See above for details.
                We lessen this brochure’s impact on the environment by using recycled paper.



8           BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508

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DECIDE THE FUTURE OF EV INFRASTRUCTURE

  • 1. BOOK EARLY and SAVE £££s Prices, packages and booking form on Page 8 20 – 22 June 2011, The Mövenpick Hotel, Berlin, Germany Hear from Klaus Wowereit Mayor of Berlin Greased lightning Tohru Hashimoto President Strategy, technology and innovation for utilities, automakers, Mitsubishi Motors R&D governments and their partners Europe Developing effective Business Models Hear from Renault, PSA Peugeot Citroen, Iberdrola and E.ON on how the industry can develop business models to ensure commercial success Overcoming the Limitations of Contemporary Battery Technology Thomas Orsini Understand how Porsche, BMW, Williams F1 and The DOW Chemical Company are Director of EV Business Development working effectively within the restrictions of current battery technology Renault Creating Positive EV Consumer Perceptions Learn how Nissan and General Electric are overcoming the negative consumer perceptions which could limit the industry’s growth Conference introduction Page 2 Michael Speh 3 days of learning and business Director of EV International development Key speakers Page 3 Business Development Full conference programme Pages 4 - 6 PSA Peugeot Citroen Pre-conference workshop: Developing effective Pre-conference workshop Page 6 business models for auto OEMs and utilities 20 June - Page 6 Sponsorship opportunities Page 7 Conference Day One All booking offers and options Page 8 21 June - Page 4 Conference Day Two 22 June - Page 6 Book early and SAVE £££s! Tom Smith Chief Electric Vehicle Marketing Manager www.terrapinn.com/electricvehicle Nissan Europe Event sponsors: Official government partner: Dr. Martin Arlt Organised by: Head of Project Management – Project i BMW BOOK NOW! online www.terrapinn.com/electricvehicle | |email sarah.pegden@terrapinn.com | phone +44 (0)207 242242 2324faxfax +44 (0)207 242 1508 NOW! online www.terrapinn.com/electricvehicle email sarah.pegden@terrapinn.com | phone +44 (0)207 2324 | | +44 (0)207 242 1508
  • 2. Book early and save Electric Vehicle Infrastructure World 2011 DECIDING THE FUTURE OF EV INFRASTRUCTURE Book early to SAVE £££s Make the most of the EV opportunity See page 8 Set to get off to an explosive start, the Electric Vehicle for details Infrastructure World Congress will provide delegates with a comprehensive picture on how to fully take advantage of the coming EV revolution. It will give senior executives the information, ideas and Agenda highlights outlook to tackle the challenges and make the most of the opportunities in this fast-paced and complicated new Developing Business Broaden the horizon of your business! market. Models for success Renault PSA Peugeot Citroen An unrivalled speaking faculty and agenda The Congress will focus on: E.ON Roland Berger The congress presents a unique and holistic view of the Getting Electric Vehicles on the Road Iberdrola industry, using our extensive knowledge gained from Developing Business Models for Success over 20 weeks of research to develop a congress agenda Overcoming the Limitations of Contemporary Changing Consumer which deals with the major issues within the industry, Battery Technology Perceptions such as; Developing Positive Consumer Perceptions Nissan Creating International Industry Standardisation General Electric Overcoming the limitations of contemporary battery Managing the Effects of Charging on the Grid WEVA technology Effective SmartGrid Development Constructing an effective business case for EV Creating International Working with Governments charging infrastructure and the SmartGrid Standardisation Shaping favourable EV consumer perceptions RWE Over 5 hours of networking opportunities Achieving global standardisation IEC ACEA Senior representatives from major auto OEMs, electricity Meet and greet the industry pioneers and develop utilities, pioneering governments, battery developers, strategic partnerships for the future with our networking Emerging lunches, speed networking sessions and drinks standardisation bodies, consultants and technological Technologies reception. solution providers will be gathered at the Electric Vehicle Porsche Infrastructure World Congress. Make sure you are a part Williams Hybrid of it! The Congress is a truly unique experience, with Power an unrivalled speaker faculty. The Electric Vehicle BMW The DOW Chemical Immerse yourself in an environment where the ideas that Infrastructure World Congress is the one event where the Company will shape the future of the EV Infrastructure industry are big opportunities will be discussed to decide the future Schneider Electric traded by the driving forces in the industry. of the industry. Managing the Effects on the Grid ESB The earlier you book the more you SAVE! Vattenfall Fax back the registration form on Page 8 to +44 (0)20 7242 1508 EVN or register online: www.terrapinn.com/electricvehicle CEZ CIRCE SmartGrid Charging Station Development Electricity Developers Hitachi Utilities Distribution DONG Energy Networks Consultants British Gas Eurelectric CISCO Auto OEMs Working with IT and Who should Software Governments Kingdom of Developers attend? Governments & Transport Denmark Authorities CEER City of Berlin Turnkey Electricity EU Regulatory Network Infrastructure Standardisation Bodies Manufacturers Bodies 2 BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 3. www.terrapinn.com/electricvehicle Book early and save Learn from an A-List of industry 8 REASONS experts Book early to David Crane save £££s Why you need to join the CEO NRG Energy See page 8 industry decision makers? for details Learn how Mr. Crane has led NRG to the 1. Hear how to build a business model to maximise position of global pioneers of privately your companies benefit from the EV infrastructure funded EV infrastructure development and revolution. Building the business case for EVs and EV understand how your company can do the infrastructure is the industry issue. Hear innovative same. business models from industry leaders and learn how to evolve your business to ensure success Igor Czerny 2. Overcome negative EV consumer perceptions Director of Transport and Electric Vehicles Save 25% EDF with innovative marketing techniques and effective collaborations. Hear what marketing Why not send Learn from one of Europe’s largest utilities techniques the world’s leading EV OEM is employing and hear how Mr. Czerny plans to manage your team and to create positive consumer perceptions and what the increased demand created by the EV save more? collaborations your business can develop to maximise revolution international EV sales. Dirk Lappe Send 3 delegates: 3. Identify the next big opportunities for the Technical Director Save an extra EV infrastructure industry. From fast-chargers Porsche Engineering Group that intelligently detach from the grid, Formula 1 10% technology for auto OEMs and energy utilities, to the Responsible for the innovations within the newly created energy market with an ageing car fleet, GT3 R Hybrid, Dirk will provide a unique Send 6 delegates: the Electric Vehicle Infrastructure World Congress is perspective on electric drive technology Save an extra the place to be to discover the next big thing! from within the performance/luxury segment and share his thoughts on how 20% 4. Learn from global EV charging pilot studies and the segment is set to grow hear how utilities can best manage the effect of EV Send 8 delegates: charging. From the USA to Turkey via France, ensuring Paul Mulvaney Save an extra EVs don’t make the lights go out for everyone else is eCars Managing Director one of the key issues for the industry. Hear leading ESB 25% utilities and auto OEMs discuss pilot study results and how results can be interpreted into best practice. Paul will share his experiences as the To register a leader of the new EV division within ESB. group call 5. Learn how the industry can generate Learn from the rollout of electric vehicle international standardisation. Where should infrastructure in Ireland, developing and +44 (0) 207 242 standardisation take place? How would it be achieved? deploying the market systems as well 2324 Does the industry want standardisation? Discuss the as creating awareness and consumer answers to these questions with leading utilities, auto demand OEMs and standardisation bodies. Ahmet Karim Nalbant 6. Hear from the SmartGrid pioneers. SmartGrid EV Project Manager development is an integral part of the evolution of Istanbul Enerji energy utilities. Hear from the Japanese pioneers of the SmartGrid and learn how utilities can develop effective Hear from Ahmet on how recent energy SmartGrid and vehicle-to-grid business models. marketisation coupled with an ageing car fleet has made Turkey the first big 7. Hear from and network with leading government opportunity for the industry representatives. Network with the gatekeepers to EV infrastructure development and build the government Klaus Baggesen Hilger collaborations to grow your business internationally. Senior Innovation Manager DONG Energy 8. Find solutions to the obstacles facing your business! Get ahead of the competition and enhance Learn from the award winning co-creator your opportunities for growth in this fast developing of the EU TWENTIES project on the market. Exchange ideas and learn from the best minds strategies and implementation plans in the business. available to utilities for integrating large scale renewable wind into the Smart Grid Hear from and how this can benefit EV charging The Terrapinn difference over over Terrapinn events create exciting places to... To register your place contact: 30 speakers interact and grow knowledge meet and make contacts Sarah Pegden on over 2 become inspired and re-energised +44 (0)207 242 2324 content or email packed use your brain sarah.pegden@terrapinn.com days BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 3
  • 4. Book early and save Electric Vehicle Infrastructure World 2011 Conference Day One - Tuesday 21 June 2011 08:30 Registration and refreshments 13:05 Panel Discussion and Q&A Session: Ensuring the development of effective business models 08:55 Chairman’s opening remarks Will business models differ wildly between organisations? Working in partnership with technological solution providers GETTING ELECTRIC VEHICLES ON THE ROAD Gernot Schimmel, KeMove Business Unit Manager, KEBA AG Michael Speh, Director of EV Business Development, PSA 09:00 Welcoming Address from the Mayor of Berlin Peugeot Citroen Klaus Wowereit, Mayor of Berlin Michael Weltin, E-mobility Strategy Manager, E.ON Thomas Orsini, Director of EV Business Development, Renault 09:15 Opening Keynote Address: How must OEMs evolve to fully benefit from EVs? 13:30 Networking Lunch Understanding the innovations within Mitsubishi EVs Changing consumer perceptions to maximise EV uptake EMERGING ELECTRIC VEHICLE, BATTERY AND CHARGING Understanding the collaboration with PSA Peugeot Citroen TECHNOLOGIES Tohru Hashimoto, President, Mitsubishi Motor R&D Europe 14:30 Keynote case study: Understanding the Innovations within 09:50 Keynote Address: How can utilities ensure the roll out of a BMW’s Project i global charging infrastructure? Understanding Project i's technical innovations Developing effective business models Understanding the business model for the ‘Megacity’ car Ensuring the smartgrid's commercial success What can the industry learn from BMW’s pilot projects? Working with technological solution providers Dr. Martin Arlt, Head of Project Management – Project i, BMW David Crane, CEO, NRG Energy 14:50 How Schneider Electric is encouraging mass EV uptake 10:15 Keynote Address: How Denmark plans to maximise the Interpreting Schneider Electric's case studies and experiments benefit EVs have upon its citizens Understanding how smart energy management solutions can Learn how and why Denmark is utilising EVs enable large scale EV charging How Denmark plans to maintain its place as an EV world leader Daniel Langeac, Electric Vehicle Strategy and Alliances Vice President, Schneider Electric Lykke Friis, Minister of Climate and Energy, Denmark 15:10 Case Study: How the DOW Chemical Company is developing 10:40 Keynote Panel Discussion and Q&A Session: Overcoming the High Performance Automotive Li-ion Battery Materials barriers to ensure mass global EV uptake How Dow's working to improve the cost, durability and Generating an international industry-wide common dialogue performance of Li-ion battery systems Developing the structures for long-term collaboration Understanding Dow's advanced Li-ion battery materials David Crane, CEO, NRG Energy Ensuring a strong industry material supply chain Lykke Friis, Minister of Climate and Energy, Denmark Dr. James Miners, Energy Storage Device Materials European Tohru Hashimoto, President, Mitsubishi Motor R&D Europe Business Development Leader, Dow Chemical Company 11:00 Morning Refreshments and Networking Break 15:30 Keynote Case Study: The Porsche GT3 R Hybrid Evolving the GT3 R to house F1 technology BUSINESS MODELS FOR SUCCESS Understanding the possibilities of electric drive within the performance/luxury segment 11:45 Keynote case study: Learning how the Renault EV sales Dirk Lappe, Technical Director, Porsche Engineering Group model is developing positive consumer perceptions Evolving Renault dealerships into EV one-stop-shops 15:50 Case Study: How EVs can benefit from Williams Hybrid Tailoring energy pricing packages to individual customers Power’s F1 Flywheel Energy Storage Technology Catering for 3 differing charging methods Understanding the benefits of flywheels as energy storage Thomas Orsini, Director of EV Business Development, Renault How the industry can benefit from flywheel technology How will flywheel technology evolve? 12:05 Keynote case study: Understanding how Iberdrola’s is Ian Foley, Managing Director, Williams Hybrid Power making EV charging commercially viable Understanding Iberdrola’s ‘Green Mobility’ Strategy 16:10 Coffee Break and Speed-Networking Evolving open standard changing solutions Understanding the preliminary Pilot Project results TOWARDS WIDESPREAD STANDARDISATION Agustin Delgado, Director of Innovation, Environment and Quality, Iberdrola 16:50 Panel Discussion: How can utilities and international bodies collaborate for EV infrastructure standardisation? 12:25 Keynote case study: Understanding how PSA Peugeot Understanding where standardisation is required Citroen’s EV business model is making EVs affordable Understanding the process behind generating standardisation Why PSA is currently leasing the ion What industry collaborations are needed to generate standardisation How the collaboration with Mitsubishi was generated Cyriacus Bleijs, Chairman Electric Road Vehicle TC, IEC Evolving business models into the future Ingo Diefenbach, Head of eMobility Standardisation, RWE Michael Speh, Director of EV International Business Development, PSA Peugeot Citroen 17:20 What industry developments are required to enable battery standardisation? 12:45 Case Study: How E.ON is developing effective business Are battery-auto manufacturer sole supplier agreements models for EV charging and fast-charging increasing the speed of battery development? How can utilities make EV infrastructure commercially Understanding whether auto OEMs should seek battery viable? standardisation in the short and long term Effectively regulating the EV infrastructure revolution Peter Kunzer, Head of Environmental Policy, ACEA Understanding how fast-charging business models differ Michael Weltin, E-mobility Strategy Manager, E.ON 17:40 Chairman’s closing remarks and networking drinks reception 4 BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 5. www.terrapinn.com/electricvehicle Book early and save Conference Day Two - Wednesday 22 June 2011 09:00 Chairman’s opening remarks SMARTGRID DEVELOPMENT PILOT STUDIES AND MANAGING THE EFFECTS ON THE GRID 12:40 Keynote Case Study: Understanding the Rokkasho Village 09:05 Keynote Case Study: How EDF’s energy management study to benefit global smartgrid development strategy is minimising the effect of EV charging on the grid How to construct and operate SmartGrid pilot studies Understanding EDF’s EV energy management strategy Understanding the collaborations in the Rokkasho Village Understanding how the EDF grid will evolve to cater for mass study and how similar collaborations can be generated EV use and how other utilities can evolve Yutako Sano, General Manager Public & Industrial Information Igor Czerny, Director of Transport and Electric Vehicles, EDF Systems Center, Hitachi 09:25 Case Study: Hearing from Istanbul Enerji why Turkey is the 13:00 Networking Lunch first big opportunity for the industry Turkey's energy marketisation and ageing car fleet 14:00 Case study: How British Gas is Managing Residential Understanding the opportunities within the Turkish market Electricity Demand in the “New Energy Economy” Understanding the Renault collaboration How households consume energy today and how utilities can Ahmet Karim Nalbant, EV Project Manager, Istanbul Enerji benefit from the “New Energy Economy” What impacts will future consumption and generation have 09:45 Keynote Case Study: How NRG Energy is pioneering large- on customers, networks and energy suppliers? scale private funded charging infrastructure Understanding British Gas’ residential demand Learning NRG’s demand management techniques management and how utilities can plan for the future How utilities can privately fund EU infra development Petter Allison, Managing Director, British Gas Technology & How the industry can fully take advantage of the US market Innovation Arun Banskota, EV Services Group President, NRG Energy 14:20 Case Study: How DONG Energy is integrating renewable 10:05 Case Study: How ESB is taking advantage of Ireland’s ideal wind into the SmartGrid on a large scale EV conditions Why DONG is developing wind focussed SmartGrids Understanding the industry opportunities in Ireland Learning how the EU TWENTIES project is connecting wind Learning how eCars interacts with distribution systems from into the energy network and how utilities can benefit technical, systems and commercial view points Integrating EV infrastructure and SmartGrid development Understanding the collaborations in the eCars Ireland project Klaus Baggesen Hilger, Senior Innovation Manager, DONG Energy Paul Mulvany, eCars Managing Director, ESB 14:40 Case Study: Eurelectric’s work in developing smartgrid & 10:25 Morning Refreshments and Networking Break vehicle-to-grid business models Will SmartGrids mean a revolution or an evolution for utilities? 11:20 Case Study: How Endesa and CIRCE are collaborating to Developing successful SmartGrid business models enable fast-charging roll out Developing effective vehicle-to-grid pricing structures Understanding the CRAVE project results so far Per Hallberg, Chairman Smartgrids working group, Eurelectric Understanding how intelligent fast-charging technology will and Senior European Affairs Advisor, Vattenfall minimise the effect of fast-charging Expanding the project for mass fast charging rollout 15:00 Afternoon Refreshments and Networking Break Dr. Jose Sanz, Director of Electricity Research Division, CIRCE CHANGING CONSUMER PERCEPTIONS 11:40 Case Study: How Vattenfall Innovation is pioneering renewables integration and local load management 16:00 Keynote Case Study: How Nissan’s marketing strategy is Understanding how effective grid projections can be drawn developing positive consumer perceptions from the initial Berlin and Hamburg trial findings Learning how Nissan’s marketing strategy has evolved from Overcoming the problem of excess supply and enabling the concept car to production car charging of multiple EVs at one spot Learning how the Leaf marketing strategy and business Vattenfall’s wind to vehicle and local load management model is developing positive consumer perceptions technology Tom Smith, Chief EV Marketing Manager, Nissan Dr. Carl Friedrich Eckhardt, Head of Business Development, Vattenfall Europe Innovation 16:20 Helping automakers & utilities work together in developing a global EV infrastructure 12:00 Case Study: How CEZ is implementing a charging Learning of the potential value in an EV infrastructure infrastructure in Prague Understanding how automakers and utilities can work Learning from CEZ’s IT and back room infrastructure hand-in-hand to promote the future global uptake of EVs and development for creating EV infrastructure how collaborations will evolve in the future Understanding the pitfalls other utilities should avoid Brian Wynne, President, World Electric Vehicle Association and Fabien Hillairet, E-mobility Project Manager, CEZ President, Electric Drive Transportation Association WORKING WITH GOVERNMENTS TO ENSURE SUCCESS 16:40 Case Study: How GE fleet services is helping to develop positive EV consumer perceptions 12:20 Case Study: Understanding how and why European energy Understanding how GE is promoting EV usage to fleet regulators are promoting EV infrastructure managers and how the industry can help Understanding why Government and Regulatory involvement Why company car fleets are ideal platforms to develop in EV infrastructure differs across Europe consumer perceptions and how auto OEMs can benefit Learning why a European consensus would benefit the Isabel Fernandez, CCO Sales & Marketing, GE Capital industry and how this could be formed Luca Schiavo, Staff to Director General, AEEG and Smart Grid 17:00 Chairman’s closing remarks and close of the Electric Vehicle Expert, CEER Infrastructure World Congress 2011 BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 5
  • 6. Book early and save Electric Vehicle Infrastructure World 2011 Pre-conference Workshop More networking opportunites Monday 20 June 2011: 09:00 - 17:00 this year! CAR MANUFACTURER FUTURE BUSINESS MODELS Understanding how to maintain profitability with higher vehicle costs versus lower total usage costs Customer preferences regarding services and innovative sales Comparing different business models for eMobility and understanding them from a consumer perspective Understanding new mobility concepts and their implications for car manufacturers Understanding how the business models available to utilities and infrastructure providers impact car manufacturer business models Understanding the opportunities for new mobility providers and how the industry can benefit Use CONTACT to boost your business Workshop Q&A Session development opportunities Workshop leader: Dr Wolfgang Bernhart, Partner – Automotive Competence Contact, the online networking tool for the event, ensures Centre, Roland Berger Strategy Consultants more of your time is spent in valuable conversations and meetings with the right people for your business. Networking Lunch Use Contact to: COMMERCIALLY VIABLE EV INFRASTRUCTURE AND Target and arrange to meet everyone you want to meet at SMARTGRIDS the event - before it starts Developing Smart Business Models Plan your time efficiently Going beyond smart technology: How utilities can generate and Get in touch with every business you need to meet benefit from business model innovation and corporate venturing And then stay in touch long after the event closes Ensuring that utilities fully maximise the ‘Smart Home‘ And Contact keeps you in touch with your audience long opportunity after the event Understanding how utilities can benefit from differentiating value You can carry on networking with attendees, exhibitors propositions Maximising success by coexisting in competition and other speakers using Contact for as long as you like. If you've already discovered Contact, you'll know the value Understanding how utilities can fully benefit from the ‘Smart of being able to business match and message through the Mobility’ revolution online community before, during and long after the event. Positioning utilities in the most effective position along the new value chain Developing transportation as a service Negawatt – Developing effective demand response and demand aggregation strategies Understanding how utilities can make money by selling less During the event will be the now well White labeling – How utilities can benefit from trusting outside known Speed Networking. This high expertise speed session gets you introduced to the other attendees. Bring your business cards as every 3 Workshop Q&A Session minutes you will meet someone new! Use this time to find Close of Workshop Day those people in the room you need to have a formal meeting with then use “Contact” to set the time. Workshop leader: Rolf Adam, Director Sales & Business Development - Utilities & Smart Grid Europe, CISCO Following the first main day of the event (Tuesday 21 June 2011) there will be networking drinks held Contributions from: in the venue. Gabriele Riedmann de Trinidad, Strategic Market Manager – Energy, T Systems International Our evening events create the backdrop where ideas develop, new relationships are forged and inspiration grows. The Thomas Glattes, CEO, The Mobility House Deutschland evening is open to all Congress attendees and each benefit from a fantastically informal atmosphere, an open bar, canapés Stephan Lindner, CTO, Entelios AG and a collection of industry personalities that invariably get people talking. 6 BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508
  • 7. www.terrapinn.com/electricvehicle Book early and save Provide your business with the visibility it needs Book early Raise your profile – become a sponsor Advantages to you of sponsoring: and save Does your business rely, at least in part, on the potential for growth within the electric vehicle industry? Branding and positioning: being seen as a leading £££s solutions and service provider to the industry See page 8 Are automakers, utilities and governments among your Establishing credibility for your product or service for details key client demographic? by delivering a strong commercial message and making your business case Is exposure to the senior decision makers at potential client firms vital to your business development? Creating awareness, raising your profile and getting your brand, product or service front of mind with key "74% of Can your firm help our delegates and speakers keep pace decision makers from your clients and potential clients our survey in this continuingly changing industry? respondents Demonstrating your own credibility with a market that is aware and active, by efficient and effective regarded We can help you meet the right people and showcase your expertise networking, facilitating new business, ring fencing ‘overcoming the existing business and placing your company limitations of on target client shortlists Electric Vehicle Infrastructure World Congress 2011 contemporary provides the opportunity for you to meet dozens of senior- Lead generation: meeting multiple new prospects battery level decision makers from the world’s pre-eminent firms in a neutral, unbiased setting involved in the electric vehicle industry technology’ For sponsorship and exhibition as the largest Electric Vehicle Infrastructure World Congress opportunities, please contact: barrier to 2011 can help you meet the right people and Mladina Connolly on the future showcase your expertise +44 (0)20 7092 1157 or email growth of the mladina.connolly@terrapinn.com electric vehicle infrastructure industry" "The most Meet and do business with industry decision makers. important consideration Charge point in choosing Turnkey Electricity Network Manufacturers Battery industry partners/ Developers Infrastructure collaborators Manufacturers was identified Banks, Investors as technological Who should & Lawyers capability" IT and Software Developers sponsor? Telematics Solutions Providers Consultants Electricity Smart Meter Developers Trading Platforms Media partners: BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508 7
  • 8. Book early and save Electric Vehicle Infrastructure World 2011 Greased lightning 20 – 22 June 2011, The Mövenpick Hotel, Berlin, Germany How to book your ticket Use our online calculator at www.terrapinn.com/electricvehicle You can use our online calculator to tailor your ticket and buy multiple tickets. Online The calculator automatically selects the most favourable discount for you. www.terrapinn.com/electricvehicle You can use our online calculator to tailor your ticket and buy multiple tickets. The calculator Register now automatically selects the most favorable discount Package Before 02 April 2011 Before 14 May 2011 Before 04 June 2011 After 5 June 2011 How many Calculate your ticket for you. If you book and pay online you also save a VIP PASS: Ð3,145 + VAT Ð3,495 + VAT Ð3,670 + VAT Ð3,845 + VAT further £100. All 3 days and seat at the Ð597.55 = Ð664.05 = Ð697.30 = Ð730.55 = gala dinner Ð3,742.55 Ð4,159.05 Ð4,367.30 Ð4,575.55 Offline 20 – 22 June 2011 SAVE Ð700! SAVE Ð350! SAVE Ð175! You can use our online calculator to tailor your 2 day conference Ð2,335 + VAT Ð2,595 + VAT Ð2,725 + VAT Ð2,855 + VAT ticket and then print a pdf of your order and fax to and seat at the gala Ð443.65 = Ð493.05 = Ð517.75 = Ð542.45 = +44 (0)207 242 1508 or complete this form and fax dinner Ð2,778.65 Ð3,088.05 Ð3,242.75 Ð3,397.45 to +44 (0)207 242 1508 or call +44 (0)207 242 2324 21 – 22 June 2011 SAVE Ð520! SAVE Ð260! SAVE Ð130! and we’ll take your booking over the phone. * Registrations without credit/debit card payments are subject to a Ð100 booking How do you want to pay? fee + VAT. Group bookings Credit / Debit card Ð0 ** Payment terms are 14 days. The registration fee includes lunch, Why not send your team and save more. refreshments and full conference documentations. The fee does not include Cheque / Bank transfer Ð100 + VAT Ð19 = Ð119 Send 3 delegates and save 10% hotel accommodation. 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We lessen this brochure’s impact on the environment by using recycled paper. 8 BOOK NOW! online www.terrapinn.com/electricvehicle | email sarah.pegden@terrapinn.com | phone +44 (0)207 242 2324 | fax +44 (0)207 242 1508