7. Best Quality Best Safety Fast Execution Company Growth7/32
4. Market Trend â Customer List
Remark
:
No. Customer Project name Scope Revision
Estimated
VND USD
1 REE Vietcombank OB 923.013.000 43.953
2 REE Vietcombank OB 10.119.060.000 481.860
3 HBE Crystal in Dist 7 CTC 3.595.641.000 171.221
4 REE Vietcombank OB 11.042.073.000 525.813
5 COTECCON
VIVO (Saigon South Commercial Complex Department Retail Mall
Phase 1)
CTC 8.763.258.000 417.298
6 SHINRYO
VIVO (Saigon South Commercial Complex Department Retail Mall
Phase 1)
CTC 1.033.893.000 49.233
7 REE
VIVO (Saigon South Commercial Complex Department Retail Mall
Phase 1)
CTC 6.905.178.000 328.818
8 REE AEON MALL CITY at Hanoi CTC 7.772.898.000 370.138
9 REE AEON MALL CITY at Hanoi CTC 5.893.671.000 280.651
10 HBE CELADON SPORT CENTER CTC 1.434.363.000 68.303
11 REE HANOI AIRPORT TERMINAL 1 OT 1.562.526.000 74.406
12 COMIN ASIA ARISTON FACTORY BAC NINH F 157.857.000 7.517
13 LANGDONG SEAH ROYAL CITY CTC 1.797.873.000 85.613
14 SHINRYO SAIGON CENTER PHASE 2 CTC 6.421.779.000 305.799
15 NA Tokyu Binh Duong Garden City OB 6.000.000.000 285.714
16 NA Sunbay Can Gio CTC 5.400.000.000 257.143
17 NA Viettel Ho Chi Minh headquarter and business center OB 4.800.000.000 228.571
18 NA Majectic Expansion Project H 6.000.000.000 285.714
19 NA The One project OB 4.500.006.000 214.286
Total 94.123.089.000,0 4.482.051,9
OB: Office
Building
CTC: Complex Trade Center
F: Factory
H: Five Star Hotel
8. Best Quality Best Safety Fast Execution Company Growth8/32
4. Market Trend â Customer List
Project Schedule
OB: Office
Building
CTC: Complex Trade Center
F: Factory
H: Five Star Hotel
9. Best Quality Best Safety Fast Execution Company Growth9/32
4. Market Trend
Actual 2012 2013 2014 2015
OT 74,406.0 74,406.0 85,566.9 95,834.9
OB 1,051,626.0 1,780,197.7 2,047,227.4 2,292,894.7
H 0.0 285,714.3 328,571.4 368,000.0
F 7,517.0 7,517.0 8,644.5 9,681.9
CTC 2,077,074.0 2,334,216.9 2,684,349.4 3,006,471.3
Project 0 2013 2014 2015
TOTAL 3,210,623.0 4,482,051.9 5,154,359.6 5,772,882.8
TOTAL, 3,210,623.0
TOTAL, 4,482,051.9
TOTAL, 5,154,359.6
TOTAL, 5,772,882.8
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
BiddingAmount(USD)
Bidding Cost Analysis 2012-2015 (USD)
10. Best Quality Best Safety Fast Execution Company Growth10/32
4. Market Trend â Customer Identification
Owner
11. Best Quality Best Safety Fast Execution Company Growth11/32
4. Market Trend â Customer Identification
Design & Consultant
12. Best Quality Best Safety Fast Execution Company Growth12/32
4. Market Trend â Customer Identification
M&E
13. Best Quality Best Safety Fast Execution Company Growth13/32
4. Market Trend â Customer Identification
CONTRACTOR
14. Best Quality Best Safety Fast Execution Company Growth14/32
4. Customerâs Mapâ Location
15. Best Quality Best Safety Fast Execution Company Growth15/32
4. Customerâs Mapâ Location
16. Best Quality Best Safety Fast Execution Company Growth16/32
6. Strategy Setting
Focus on Technical
Attend Architecture Association
Getting information from Bidding Newspaper
Buying information from BCI website (construction
website)
Quick Reponses
High Capability
Price Competition
Good Quality
Good Management
Biz Strategy
18. Best Quality Best Safety Fast Execution Company Growth18/32
7. Big Y Target
Sales Innovation
Strategy and Method for existing customer
1.Frequency keep in touch (Giữ liĂȘn láșĄc thÆ°á»ng xuyĂȘn)
-Try to contact to customer and transfer hot news
-Transfer information to customer by sending
monthly newsletter such as update new
technology, new trend etc..
-Invite customer to attending seminar or workshop
- Invite at least 3 customers including new
customer go out and have lunch . Because new
customer will listen and learn experience from old
customer
Sales Solution
634,617.00
253,846.80 268,434.94 300,647.13
0.00
0.00
164,285.71
184,000.00
728,571.71
291,428.69
511,806.84
573,223.66
1,363,188.71
545,275.49
991,633.22
1,110,629.21
0.00
200,000.00
400,000.00
600,000.00
800,000.00
1,000,000.00
1,200,000.00
1,400,000.00
1,600,000.00
2013 Percentage
of 2013
2014 2015
Estimated Sales Target (USD)
CTC F H OB OT Sale Target
2. Collect information from existing customer
-What are they willing?
-What are they complain ?
19. Best Quality Best Safety Fast Execution Company Growth19/32
7. 2013 Target Setting
Main Target
âą Project Plan : 5 Projects
-CTC: 2
- OB: 3
Sub Target
âą Organization Improvement
ï¶ More People in Team
- Sale Engineer: 1 + Skilled Up
- Sale Support: 1
âąImprovement
ï¶ Calculation Program Skill Up
ï¶ Quotation Improvement
ï¶ Good support from Vector Thai
All data
before
VAT
8.39%
Market Share
OB: Office Building
CTC: Complex Trade Center
F: Factory
H: Five Star
Hotel
Bidding
Cost
Target
2013
Percentage
of Target
2013
Profit
Target
OT 74,406.0 0.00 0.00 0.00
OB 1,780,197. 728,571.71 291,428.69 99,428.57
H 285,714.3 0.00 0.00 0.00
F 7,517.0 0.00 0.00 0.00
CTC 2,334,216. 634,617.00 253,846.80 57,170.80
TOTAL 4,482,051. 1,363,188. 545,275.49 156,599.37
TOTAL, 4,482,0
51.9
TOTAL, 1,363,188
.71
TOTAL, 545,275.
49 TOTAL, 156,599.
37
0.0
500,000.0
1,000,000.0
1,500,000.0
2,000,000.0
2,500,000.0
3,000,000.0
3,500,000.0
4,000,000.0
4,500,000.0
5,000,000.0
AmountSales(USD)
Main Target in 2013