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TFA Webinar 17 4 2012 social media in recruiting

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Terra Firma Associates
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An Introduction to Social Media in Recruitment Communications Webinar April 2012
TFA Webinar Series 15 May: Using LinkedIn as a recruitment advertising channel Register here: http://www.anymeeting.com/PIID=ED51DD878849 12 June: How Facebook can help you to win in the war for talent Register here: http://www.anymeeting.com/PIID=ED51DD87894D 10 July: Using social media to support your diversity objectives Register here: http://www.anymeeting.com/PIID=ED51DD87894B
Why?
Go where your candidates are To target: 1. Active candidates 3. Passive candidates 4
Media consumption changes emarketer, Dec 2010 5
Media consumption by age group Ofcom Research UK 2010, Adults 16+ 6
Most candidates look for jobs online Where do job seekers look for employers and careers? Potentialpark Communications, Trend Study 2011
Referrals top the list of job finding resources, social networks move up Jobvite 2011
Social media used by active and passive job seekers Jobvite 2011
Mobile usage is growing 76% of job seekers use/would use mobile internet for career-related activities Potentialpark Communications, Trend Study 2011
Where?
Options are limitless! marketing-map.co.uk
Types of Social Media 13
Your peers are investing in social media In the forecast for the next 2 years, what will be the development of each media budget? Source: Terra Firma Associates Survey of 40 International Organisations, Q1 2012 14
What?
Consider all types of presence • Organisation’s Webpage • Organisation’s social media pages (Facebook, Linkedin, Twitter, Youtube,..) • Search Engine Owned media Optimisation • Social media advertising (Facebook, Linkedin,...) • Search Engine • Recommendations Marketing (Google by staff on their Adwords,...) social media pages Paid media Earned media • Blog posts about working for the organisation • Links
How?
Broadcast to dialogue Build your own community Reach out to existing Promoting via communities Facebook Facebook Advertising Engage with existing candidate pool Print adverts LinkedIn Promoting via Advertising Twitter Online Promoting via Listen to what is being said about you across the digital SEM Job boards LinkedIn universe CHANNEL COMMUNITY
Next steps • Which social media are relevant for my candidates? • How do I build a social media strategy? • What social media policy and guidelines do I need? • I have limited resources, how can I use them cost effectively? TFA can help with a Customised Social Media Workshop
Stay in touch! TFA Blog: www.terrafirmaassociates.com/blog LinkedIn Group: International Public Sector @TFA_social jlevy@terrafirmaassociates.com

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TFA Webinar 17 4 2012 social media in recruiting

  • 1. An Introduction to Social Media in Recruitment Communications Webinar April 2012
  • 2. TFA Webinar Series 15 May: Using LinkedIn as a recruitment advertising channel Register here: http://www.anymeeting.com/PIID=ED51DD878849 12 June: How Facebook can help you to win in the war for talent Register here: http://www.anymeeting.com/PIID=ED51DD87894D 10 July: Using social media to support your diversity objectives Register here: http://www.anymeeting.com/PIID=ED51DD87894B
  • 4. Go where your candidates are To target: 1. Active candidates 3. Passive candidates 4
  • 5. Media consumption changes emarketer, Dec 2010 5
  • 6. Media consumption by age group Ofcom Research UK 2010, Adults 16+ 6
  • 7. Most candidates look for jobs online Where do job seekers look for employers and careers? Potentialpark Communications, Trend Study 2011
  • 8. Referrals top the list of job finding resources, social networks move up Jobvite 2011
  • 9. Social media used by active and passive job seekers Jobvite 2011
  • 10. Mobile usage is growing 76% of job seekers use/would use mobile internet for career-related activities Potentialpark Communications, Trend Study 2011
  • 12. Options are limitless! marketing-map.co.uk
  • 13. Types of Social Media 13
  • 14. Your peers are investing in social media In the forecast for the next 2 years, what will be the development of each media budget? Source: Terra Firma Associates Survey of 40 International Organisations, Q1 2012 14
  • 15. What?
  • 16. Consider all types of presence • Organisation’s Webpage • Organisation’s social media pages (Facebook, Linkedin, Twitter, Youtube,..) • Search Engine Owned media Optimisation • Social media advertising (Facebook, Linkedin,...) • Search Engine • Recommendations Marketing (Google by staff on their Adwords,...) social media pages Paid media Earned media • Blog posts about working for the organisation • Links
  • 17. How?
  • 18. Broadcast to dialogue Build your own community Reach out to existing Promoting via communities Facebook Facebook Advertising Engage with existing candidate pool Print adverts LinkedIn Promoting via Advertising Twitter Online Promoting via Listen to what is being said about you across the digital SEM Job boards LinkedIn universe CHANNEL COMMUNITY
  • 19. Next steps • Which social media are relevant for my candidates? • How do I build a social media strategy? • What social media policy and guidelines do I need? • I have limited resources, how can I use them cost effectively? TFA can help with a Customised Social Media Workshop
  • 20. Stay in touch! TFA Blog: www.terrafirmaassociates.com/blog LinkedIn Group: International Public Sector @TFA_social jlevy@terrafirmaassociates.com