'Get your website under control-One Brand'-Virginia Commonwealth University discuss how they overcame branding issues by using TERMINALFOUR Site Manager to control all their websites under one roof.

1. Get your Websites Under
Control – One Brand.
Presented By:
Vicki Mallonee
CMS Administrator

2. Get your Websites Under Control – One Brand.
573 Unique Websites

3. Get your Websites Under Control – One Brand.
Only 75 were managed in a CMS

4. Get your Websites Under Control – One Brand.
The rest were managed in WordPress
or a program like Dreamweaver.

5. Get your Websites Under Control – One Brand.
Hello 1996!

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7. Get your Websites Under Control – One Brand.
Problems associated with inconsistencies in branding and templates.
• Misuse of logos
• Training problems
• Static website designs
• Wasteful spending

8. Get your Websites Under Control – One Brand.

9. Get your Websites Under Control – One Brand.
Step 1: Branding Bar
• Come up with a single brand for your school.
• When you can’t “force” a template, “force” a branding bar.
• Mass use of the branding bar creates identity and a cohesive brand.

10. Get your Websites Under Control – One Brand.

11. Get your Websites Under Control – One Brand.
Step 2: Logo
Stop logo variations by:
• Incorporating your logo in your branding bar.
• Creating a set of “guidelines” for identity.
• Have a review process before sites can launch.

12. Get your Websites Under Control – One Brand.

13. Get your Websites Under Control – One Brand.
Step 3: Templates
• Create at least three sets of templates.
• Sell them on the move.
• Did you say free?

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Takeaways
• Figure out “your” brand and have only one.
• Start off slow, implement a branding bar.
• Have policies, they make for less questions.
• Create FREE, easily customized templates.
• Bye bye one on one, train as a group.

18. Get your Websites Under Control – One Brand.
And because they won’t have to show anyone any money…

19. Get your Websites Under Control – One Brand.
Questions?
Rants?
Laughter?
Tears?
Passion?