Jim sterne terametric_twitter-webinar_120910
•
0 gefällt mir•369 views
Jim Stern's Presentation
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie Jim sterne terametric_twitter-webinar_120910
Ähnlich wie Jim sterne terametric_twitter-webinar_120910 (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Jim sterne terametric_twitter-webinar_120910
- 1. How to Measure and Improve Your Twitter Marketing ROI Jim Sterne eMetrics Marketing Optimization Summit Web Analytics Association
- 2. Jim’s Theory of Integrated Marketing Outbound: Integrated Messaging Inbound: Integrated Data
- 3. The View From Out There Marketing Sales It’s all Order Processing the same Contact Center Tech Support to me Accounting
- 4. The View From Out There Phone Store Web It’s all Email the same Twitter to me Facebook Catalog Direct Mail
- 5. Jim’s Theory of Integrated Marketing Outbound: Integrated Messaging Inbound: Integrated Data
- 6. Jim’s Theory of Integrated Marketing Outbound: Integrated Messaging Inbound: Integrated Data
- 8. Measurement is the Key Ignorance Guessing Data Reports Information Knowledge Intelligence Understanding Insight Useful Wisdom Comes with Age Enlightenment Ommmm
- 9. The Three Big Goals Raise Revenue Lower Costs Increase Customer Satisfaction
- 10. Company / Customer Communication Get Attention Advertising Educate Marketing Sell Sales Help Customer Service Connect F2F, Phone, Email
- 11. Company / Customer Communication Get Attention Social Media Advertising Educate Marketing Social Media Sell Sales Media Social Help Social Media Connect Social Media
- 12. Marketing Social Media Sales Branding Customer Support
- 13. Social Media Metrics Success Customer Centricity Build Awareness Improve Attitude Boost Influence Monitor Competition Incite Action Generate Value
- 14. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 15. Awareness Opportunity to See
- 16. Twitter Awareness Recency Frequency Reach Followers Followers of followers Retweeters Retweeters of retweeters Mentioners Retweeters of mentioners
- 17. Measuring Awareness How many people had the opportunity to see? How many people saw? How many people remembered?
- 18. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 19. Measuring Attitude Online Metrics On Your Site Positive Negative Net Promoter Score
- 20. Inflection Sensitive "I never said she stole my money" - Someone else said it "I never said she stole my money" - I simply didn't ever say it "I never said she stole my money" - I might have implied it "I never said she stole my money" - I said someone took it "I never said she stole my money" - She probably borrowed it "I never said she stole my money" - She stole someone else's money "I never said she stole my money" - She didn’t steal money
- 21. Context Sensitive Positive or Negative? This pot roast is delicious This pot roast is the worst I’ve ever tasted This pot roast is inedible This pot roast is better than your mother’s
- 22. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 24. Measuring Influence Influences Influences Influences thousands hundreds of millions thousands Which has more marketing optimization influence?? Reach, Frequency, Awareness, Audience
- 28. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 31. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 32. Measuring Action Social Actions Business Actions Like Click Follow Visit Retweet Subscribe Blog Post Join Blog Comment Register Rating Take Survey Bookmark Qualify as a Lead Recommend Purchase
- 33. Social Media Metrics Success Customer Centricity Measure Awareness Measure Attitude Measure Influence Measure Competition Measure Action Measure Value
- 34. How Much is a Social Media Participant Worth? Web site Email Search Marketing Banners TV Search Optimization Sponsorship SMS Tele Marketing Direct Mail Print Affiliate Marketing Webinar Video Social Networks Podcast Blog Behavioral Targeting Outdoor Twitter Microsites Events Viral Location Based
- 35. How Much is a Social Media Participant Worth? Web site Email Search Marketing Banners TV Search Optimization Sponsorship SMS Tele Marketing Direct Mail Print Affiliate Marketing Webinar Video Social Networks Podcast Blog Behavioral Targeting Outdoor Twitter Twitter Microsites Events Viral Location Based
- 36. How to Measure and Improve Your Twitter Marketing ROI Jim Sterne eMetrics Marketing Optimization Summit Web Analytics Association