Teradata Integrated Web Intelligence (IWI) allows companies to integrate online and offline customer data to gain new insights. This can help turn missed opportunities into profits by better targeting customers. For example, seeing that a customer abandoned an online cart, a company could remarket the item to them offline. IWI provides a 360-degree view of each customer to inform marketing decisions. Large companies that have implemented IWI report increased campaign response rates, revenue, and the ability to rapidly test multiple offers. IWI helps companies get ahead of their competition through more effective use of customer data.