1. Conducting Focus Group Discussion
GOOD PRACTICES
Facilitating. Transcribing. Coding. Reporting

2. TIPS for
Enjoyable FACILITATION

3. FACILITATION
Ø Be familiar with questioning route
Ø Anticipate the flow
Ø Dealing with challenging participants
1. Be P_ _ _ _ _ _ _

4. FACILITATION
Ø Be familiar with questioning route
Ø Anticipate the flow
Ø Dealing with challenging participants
1. Be Prepared

5. FACILITATION
Ø Helpful probes
Ø Listen attentively
Ø Control your reaction
2. Be I _ _ _ _ _ _ _ _ _ in the Participants

6. FACILITATION
Ø Helpful probes
Ø Listen attentively
Ø Control your reaction
2. Be Interested in the Participants

7. FACILITATION
Ø Helpful probes
Ø Listen attentively
Ø Control your reaction
2. Be Interested in the Participant
3. Be P _ _ _ _ _ _
Ø Use 5-second pause

8. FACILITATION
Ø Helpful probes
Ø Listen attentively
Ø Control your reaction
2. Be Interested in the Participant
3. Be Patient
Ø Use 5-second pause

9. TRANSCRIBING
Guidelines

10. TRANSCRIBING
1. Note-taking
• Draw diagram of their seating arrangement
• Note the first few words spoken and on the
order
• Note themes that are striking

11. TRANSCRIBING
1. Note-taking
• Draw diagram of their seating arrangement
• Note the first few words spoken and on the
order
• Note themes that are striking
2. Preparing Data
• What questions to be transcribed?
• Verbatim or just summary?
• Include observations?

12. CONTENT ANALYSIS
CODING and

13. CODING & CONTENT ANALYSIS
1. Develop Categories
2. Coding Manual
3. Check Consistency
4. Code all text
5. Final working through

14. CODING & CONTENT ANALYSIS
1. Develop Categories
• Highlight phrases that appear to capture the
theme
• Group content areas
• Organize linked categories

15. CODING & CONTENT ANALYSIS
2. Coding Manual
• Label
• Description
• Example
quotes
• An iterative
process

16. CODING & CONTENT ANALYSIS
3. Coding Consistency
• Test clarity and consistency of the
coding definition
• Code sample of the data
• Assess inter-coder agreement
• Discuss doubts and problems
concerning coding rules

17. CODING & CONTENT ANALYSIS
4. Code all the text
• Revise categories after 10-50% of the
material coded
• Check of reliability, agreement of coders,
overlapping categories
• Check the coding repeatedly during coding
process
5. Final working through
• Recheck the consistency of coding

18. Reporting
the results

19. REPORTING RESULTS
Ø Use key questions or ideas
Ø Basic numerical measures
o Absolute topic frequency
o Relative topic frequency
o Person Frequency
• Can yield insightful result
• Avoid weighing single comments
too heavily
• BUT…

20. REPORTING RESULTS
Ø Concept maps are useful for an overview

21. REPORTING RESULTS
Ø Presentation
o Interpretive report
• Begins with a
summary
paragraph
• Example quotes
• Interpretation of
what the data
means

22. Any Comments/Questions/Feedback?
THANK YOU J