Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers.
Attendees discovered will how to:
• Create awesome information that people want to consume, Like, tweet, forward to a friend and link to
• Develop your own content-driven hub
• Employ the Cascading Content Model
• The 3 E’s of Social Media
• Use the Britney Spears Method
• Get it all done with no time, no team and no budget
30. 3 Types of Websites
• Blog – Wordpress.org
• Editor
• Community (NING, BuddyPress,
HigherLogic)
#RMUG2013
31. Marcus Sheridan
Virginia and Maryland
“Building fiberglass pools and educating the
world about pools at riverpoolsandspas.com”
Strategy 4 - Content Strategies
32. “How do I start a blog? It’s easy.
Write the top 20 questions you
get as a business owner. How
much does a fiberglass pool cost?
What’s the difference between a
fiberglass pool and a concrete
pool? Now you have 20 titles. 20
blog articles. Do it 2 times a week
and you’ve got a good blog up
and running.”
65. Video!
• Calendarize
• Optimize for Video SEO
• How to video, keyword video,
product demonstration
• Create a channel
• Come to our site to learn more
about…
72. 1. Create Content!
2. Create a ‘home’
3. 3 Types of Websites
4. Content ideas
5. The ABC’s of SEO
6. A picture is worth 1000 clicks
7. The 3 E’s
8. Video
9. Information Monetization
10. Cascade Content
Content is King
10 key strategies for email marketers in a social age
#RMUG2013
73. • Top 10 / try 1 thing today!
• Be my friend! Linked In, Facebook, Twitter
• Speaking Opportunities
• Consulting, Search, Conversion, Affiliate, SEO PR
• Slideshare.net (Jay Berkowitz, TenGolden Rules)
• …F/U…
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
Content is King
10 key strategies for email marketers in a social age
#RMUG2013
74. Content is King
10 key strategies for email marketers in a social age
Jay Berkowitz TenGoldenRules.com
#RMUG2013