SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Flickr Photo Credit Lars Plougman
Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate
Moderator: Jay Berkowitz
                   TenGoldenRules.com




  Jeff Klein,          Kathryn Parsons          Joe Laratro
Webmaster, NCCI        DamagedCars.com       Tandem Interactive
‱ What are the different kinds of Search Engine
  Marketing and what are the most important
  strategies and tactics for business today.
‱ Search Engine Optimization (SEO) and Local
  SEO (Jeff)
‱ Pay Per Click (PPC) and Analytics (Joe)
‱ Search Marketing Strategies on a Small Budget
  (Kathryn)

                                       Flickr Photo Credit Lars Plougman
‱ Jeff Klein is a 13‐year veteran of IM
‱ Since 2002 Webmaster for the National Council
  on Compensation Insurance (NCCI)
‱ In 1998 Mr. Klein founded Power Play Markating
  with clients that include Team USA and Duke
  Basketball Mike Krzyzewski (CoachK.com)
‱ Bachelor’s Degree in Communications from
  Goucher College and a Master’s Degree in Sports
  Administration from the University of Miami
‱ 12 Years of Pure SEO / SEM
‱ Yahoo Strategic Provider Program, MSN Search
  Council, Microsoft Certified Trainer
‱ WebmasterWorld’s Pubcon Advisory Board
‱ University of San Francisco’s Online Marketing
  Master’s Certificate Program Instructor
‱ Former President of SFIMA
‱ Ten Golden Rules first employee
‱ Director of Marketing DamagedCars.com
‱ In-House Internet marketer, SEO/PPC, 10+ years.
‱ Besides being an internet marketer, also a personal
  finance counselor.
‱ Money saving tips today to help your business.

Weitere Àhnliche Inhalte

Ähnlich wie Boca Raton Chamber of Commerce Search Marketing Panel 06 12

Florida Web Design Company Overview
Florida Web Design Company OverviewFlorida Web Design Company Overview
Florida Web Design Company Overviewflsitescom
 
SEO & Social Media Marketing
SEO & Social Media MarketingSEO & Social Media Marketing
SEO & Social Media MarketingArman Rousta
 
Constituent Relationship Management Software for Nonprofits
Constituent Relationship Management Software for NonprofitsConstituent Relationship Management Software for Nonprofits
Constituent Relationship Management Software for NonprofitsKaren Graham
 
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...Insurance Technologies Corporation (ITC)
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy WebinarArman Rousta
 
Constituent Relationship Management (CRM) Software for Nonprofits
Constituent Relationship Management (CRM) Software for NonprofitsConstituent Relationship Management (CRM) Software for Nonprofits
Constituent Relationship Management (CRM) Software for Nonprofits4Good.org
 
Democratization and Decisions through Data: Scaling Search at the Enterprise ...
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Democratization and Decisions through Data: Scaling Search at the Enterprise ...
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Keith Goode
 
Search Engine Optimization | Konstantinos Skianis | Mediacube
Search Engine Optimization | Konstantinos Skianis | MediacubeSearch Engine Optimization | Konstantinos Skianis | Mediacube
Search Engine Optimization | Konstantinos Skianis | MediacubeDigiMa
 
Intro to Product Personalization by Leading Growth Strategist
Intro to Product Personalization by Leading Growth StrategistIntro to Product Personalization by Leading Growth Strategist
Intro to Product Personalization by Leading Growth StrategistProduct School
 
HireClix - Recruitment Advertising Webinar - Anatomy PPC Recruiting
HireClix - Recruitment Advertising Webinar -  Anatomy PPC RecruitingHireClix - Recruitment Advertising Webinar -  Anatomy PPC Recruiting
HireClix - Recruitment Advertising Webinar - Anatomy PPC RecruitingHireClix
 
SEO, Social Media, & Online Advertising
SEO, Social Media, & Online AdvertisingSEO, Social Media, & Online Advertising
SEO, Social Media, & Online AdvertisingArman Rousta
 
7 Quick Steps to Decoding Your Competitors' SEM Strategy
7 Quick Steps to Decoding Your Competitors' SEM Strategy7 Quick Steps to Decoding Your Competitors' SEM Strategy
7 Quick Steps to Decoding Your Competitors' SEM Strategysemrush_webinars
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
 
Adding Strategic Value Down Cycle Recruiting
Adding Strategic Value Down Cycle RecruitingAdding Strategic Value Down Cycle Recruiting
Adding Strategic Value Down Cycle RecruitingAnnetteFrigard
 
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...
LinkedIn - How to Build the Ulitmate Profile -  Dean Delisle - Social Jack - ...LinkedIn - How to Build the Ulitmate Profile -  Dean Delisle - Social Jack - ...
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...Social Jack
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightmStoner, Inc.
 
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...Matt Certo
 
Marketing Has Evolved: Has your Marketing Plan?
Marketing Has Evolved: Has your Marketing Plan?Marketing Has Evolved: Has your Marketing Plan?
Marketing Has Evolved: Has your Marketing Plan?Lauren-Glenn Davitian
 
NACE Baltimore Digital Strategy
NACE Baltimore Digital StrategyNACE Baltimore Digital Strategy
NACE Baltimore Digital StrategyRyan McGrath
 

Ähnlich wie Boca Raton Chamber of Commerce Search Marketing Panel 06 12 (20)

Florida Web Design Company Overview
Florida Web Design Company OverviewFlorida Web Design Company Overview
Florida Web Design Company Overview
 
SEO & Social Media Marketing
SEO & Social Media MarketingSEO & Social Media Marketing
SEO & Social Media Marketing
 
Constituent Relationship Management Software for Nonprofits
Constituent Relationship Management Software for NonprofitsConstituent Relationship Management Software for Nonprofits
Constituent Relationship Management Software for Nonprofits
 
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...
DIY Digital Marketing and SEO Strategies - Mark Goldsberry, Bryan Parker & Je...
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar
 
Hummingbird google-2013
Hummingbird google-2013Hummingbird google-2013
Hummingbird google-2013
 
Constituent Relationship Management (CRM) Software for Nonprofits
Constituent Relationship Management (CRM) Software for NonprofitsConstituent Relationship Management (CRM) Software for Nonprofits
Constituent Relationship Management (CRM) Software for Nonprofits
 
Democratization and Decisions through Data: Scaling Search at the Enterprise ...
Democratization and Decisions through Data: Scaling Search at the Enterprise ...Democratization and Decisions through Data: Scaling Search at the Enterprise ...
Democratization and Decisions through Data: Scaling Search at the Enterprise ...
 
Search Engine Optimization | Konstantinos Skianis | Mediacube
Search Engine Optimization | Konstantinos Skianis | MediacubeSearch Engine Optimization | Konstantinos Skianis | Mediacube
Search Engine Optimization | Konstantinos Skianis | Mediacube
 
Intro to Product Personalization by Leading Growth Strategist
Intro to Product Personalization by Leading Growth StrategistIntro to Product Personalization by Leading Growth Strategist
Intro to Product Personalization by Leading Growth Strategist
 
HireClix - Recruitment Advertising Webinar - Anatomy PPC Recruiting
HireClix - Recruitment Advertising Webinar -  Anatomy PPC RecruitingHireClix - Recruitment Advertising Webinar -  Anatomy PPC Recruiting
HireClix - Recruitment Advertising Webinar - Anatomy PPC Recruiting
 
SEO, Social Media, & Online Advertising
SEO, Social Media, & Online AdvertisingSEO, Social Media, & Online Advertising
SEO, Social Media, & Online Advertising
 
7 Quick Steps to Decoding Your Competitors' SEM Strategy
7 Quick Steps to Decoding Your Competitors' SEM Strategy7 Quick Steps to Decoding Your Competitors' SEM Strategy
7 Quick Steps to Decoding Your Competitors' SEM Strategy
 
Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009Internet Marketing Academy Melbourne Presentation September 2009
Internet Marketing Academy Melbourne Presentation September 2009
 
Adding Strategic Value Down Cycle Recruiting
Adding Strategic Value Down Cycle RecruitingAdding Strategic Value Down Cycle Recruiting
Adding Strategic Value Down Cycle Recruiting
 
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...
LinkedIn - How to Build the Ulitmate Profile -  Dean Delisle - Social Jack - ...LinkedIn - How to Build the Ulitmate Profile -  Dean Delisle - Social Jack - ...
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done Right
 
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...
Website Strategies Webinar - Web Design, Content Marketing, Usability, Respon...
 
Marketing Has Evolved: Has your Marketing Plan?
Marketing Has Evolved: Has your Marketing Plan?Marketing Has Evolved: Has your Marketing Plan?
Marketing Has Evolved: Has your Marketing Plan?
 
NACE Baltimore Digital Strategy
NACE Baltimore Digital StrategyNACE Baltimore Digital Strategy
NACE Baltimore Digital Strategy
 

Mehr von Jay Berkowitz www.TenGoldenRules.com

Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Jay Berkowitz www.TenGoldenRules.com
 
10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital AgeJay Berkowitz www.TenGoldenRules.com
 
Ten things Yacht Executives need to know about Internet Marketing
Ten things Yacht Executives need to know about Internet MarketingTen things Yacht Executives need to know about Internet Marketing
Ten things Yacht Executives need to know about Internet MarketingJay Berkowitz www.TenGoldenRules.com
 
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet MarketingJay Berkowitz www.TenGoldenRules.com
 
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaTen Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaJay Berkowitz www.TenGoldenRules.com
 
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social MediaTen Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social MediaJay Berkowitz www.TenGoldenRules.com
 

Mehr von Jay Berkowitz www.TenGoldenRules.com (20)

Make It Rain - Online Lead Strategies
Make It Rain - Online Lead StrategiesMake It Rain - Online Lead Strategies
Make It Rain - Online Lead Strategies
 
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
 
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
 
YouTube & Video Marketing Panel
YouTube & Video Marketing PanelYouTube & Video Marketing Panel
YouTube & Video Marketing Panel
 
Making Social Media Make Money
Making Social Media Make MoneyMaking Social Media Make Money
Making Social Media Make Money
 
10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age
 
Monetize Yourself!
Monetize Yourself!Monetize Yourself!
Monetize Yourself!
 
Content is King
Content is KingContent is King
Content is King
 
Top 10 Reasons Your Search and Social Media Suck
Top 10 Reasons Your Search and Social Media SuckTop 10 Reasons Your Search and Social Media Suck
Top 10 Reasons Your Search and Social Media Suck
 
Social Media Means Business
Social Media Means Business Social Media Means Business
Social Media Means Business
 
Social media for Real Estate Professionals
Social media for Real Estate ProfessionalsSocial media for Real Estate Professionals
Social media for Real Estate Professionals
 
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
 
ICABA Social Media Success Stories
ICABA Social Media Success StoriesICABA Social Media Success Stories
ICABA Social Media Success Stories
 
Ten things Yacht Executives need to know about Internet Marketing
Ten things Yacht Executives need to know about Internet MarketingTen things Yacht Executives need to know about Internet Marketing
Ten things Yacht Executives need to know about Internet Marketing
 
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
 
Making great banners and creative
Making great banners and creativeMaking great banners and creative
Making great banners and creative
 
Social Media Success Stories!
Social Media Success Stories!Social Media Success Stories!
Social Media Success Stories!
 
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales StrategiesIcaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
 
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social MediaTen Things Every Marine Executive Needs to Know About Facebook and Social Media
Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
 
Ten Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social MediaTen Things Financial Executives need to Know About Facebook and Social Media
Ten Things Financial Executives need to Know About Facebook and Social Media
 

KĂŒrzlich hochgeladen

Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

KĂŒrzlich hochgeladen (20)

Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City GurgaonCall Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
Call Us đŸ“Č8800102216📞 Call Girls In DLF City Gurgaon
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➄8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Call Us ➄9319373153▻Call Girls In North Goa
Call Us ➄9319373153▻Call Girls In North GoaCall Us ➄9319373153▻Call Girls In North Goa
Call Us ➄9319373153▻Call Girls In North Goa
 

Boca Raton Chamber of Commerce Search Marketing Panel 06 12

  • 1. Flickr Photo Credit Lars Plougman
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Ten Golden Rules Developed the Curriculum for the University of San Francisco Internet Masters Certificate
  • 7. Moderator: Jay Berkowitz TenGoldenRules.com Jeff Klein, Kathryn Parsons Joe Laratro Webmaster, NCCI DamagedCars.com Tandem Interactive
  • 8. ‱ What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today. ‱ Search Engine Optimization (SEO) and Local SEO (Jeff) ‱ Pay Per Click (PPC) and Analytics (Joe) ‱ Search Marketing Strategies on a Small Budget (Kathryn) Flickr Photo Credit Lars Plougman
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. ‱ Jeff Klein is a 13‐year veteran of IM ‱ Since 2002 Webmaster for the National Council on Compensation Insurance (NCCI) ‱ In 1998 Mr. Klein founded Power Play Markating with clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com) ‱ Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami
  • 16.
  • 17. ‱ 12 Years of Pure SEO / SEM ‱ Yahoo Strategic Provider Program, MSN Search Council, Microsoft Certified Trainer ‱ WebmasterWorld’s Pubcon Advisory Board ‱ University of San Francisco’s Online Marketing Master’s Certificate Program Instructor ‱ Former President of SFIMA
  • 18. ‱ Ten Golden Rules first employee ‱ Director of Marketing DamagedCars.com ‱ In-House Internet marketer, SEO/PPC, 10+ years. ‱ Besides being an internet marketer, also a personal finance counselor. ‱ Money saving tips today to help your business.