The Foundation Why Facebook matters Emerging Social Media Sites How to use YouTube The 3 E’s The Britney Spears Strategy How to get it all done!

1. 10 Innovative Internet
Marketing Strategies
for Pharmacies
Jay Berkowitz
TenGoldenRules.com

2. 10 Innovative Internet
Marketing Strategies
The Foundation
Why Facebook matters
Emerging Social Media Sites
How to use YouTube
The 3 E’s
The Britney Spears Strategy
How to get it all done!

3. Recent Media
FOX Business TV

4. Recent Media
Wall Street Journal

5. .org

6. 1. Your Website =
Your Foundation

9. Create your Blog/Website
www.WordPress.org

10. Logo Top Left Site Utilities such
as Log in, Contact 20-30% are
throughout
and phone for searchers
the site link
Local Business “Top Right”
“Home”
Add a UVP
4 Second “Unique
Rule Who are Value
Proposition”
you, what site
offers
Repeat
Navigation
Navigation Add a site
Top or left! map
Add Copy for the
Search Engines

11. Search Engine Optimization
(SEO)

12. SEO = Left side,
organic or
natural results

13. 250 – 1000
Words of
Search
Optimized Copy

14. Links TO your site

15. Add a ‘Site Map’

16. Claim your Google Places!
Google.com/places

17. Search Engine Optimization (SEO)
250 – 1000 words
Links TO your site
Add a Site Map
Claim Google Places

18. Pay Per Click (PPC)

19. Start your campaign at
adwords.google.com

20. Write 3-4 ads – see ads as you type…

21. Local

22. Phone Number Trick

23. Pay Per Click (PPC)
Adwords.google.com
Geo targeting
Specific campaigns
Phone number trick

24. eNewsletters

25. Add an incentive to sign up

26. MONTHLY
PRIZE
DRAW
Flickr Photo Credit Hello Craft

27. Add articles to website for Google and seo

28. Send eNewsletter with Constant Contact or
aWeber

29. eNewsletters
Build your opt-in list
Send valuable information
Add to your website for ‘seo’
Constant Contact or aWeber

30. ‘Blog’

31. Create your Blog/Website
www.WordPress.org

32. www.WordPress.org ‘theme’

33. As easy as an email 

34. Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin

35. Marcus Sheridan
Virginia and Maryland
“Building fiberglass pools and educating the world
about pools at riverpoolsandspas.com”

36. “How do I start a blog? It’s
easy. Write the top 20
questions you get as a business
owner. How much does a
fiberglass pool cost? What’s
the difference between a
fiberglass pool and a concrete
pool? Now you have 20 titles.
20 blog articles. Do it 2 times
a week and you’ve got a good
blog up and running.”

37. Britney Spears Model

38. Blogging
WordPress.org
Answer 20 Questions
Anyone can blog
Britney Spears Model

39. Photo Credit Flickr Kate Raynes-Goldie

41. Facebook ‘Profile’

42. Facebook ‘Fan’ Page

43. Get your Facebook ‘domain name’
Facebook.com/tengoldenrules

44. Ask a Pharmacist
Join us Monday to Friday from
12:00 to 12:30 for a live chat.

45. Facebook ‘Fan’ Page
Get your ‘domain’
Pages index in search engines
Engage with fans

46. A Picture is Worth 1000 Clicks!

47. 1,427 likes
1,246 shares
18 comments
563 likes
403 shares
14 comments

48. 49,084 Likes
77,084 Talking About
This
157.0%

49. Health Tip #7
“Sneeze into a
tissue or your
elbow”

50. “Sneeze into a Not This!
Eat This!
tissue or your 155 Calories
25 Calories
elbow”

51. Infographic

52. Ten Golden Rules Infographic
www.tengoldenrules.com/3-Es-Infograph.jpg

53. A Picture is worth 1000 Clicks
Facebook Memes
Likes, comments, shares
Infographics

56. Facebook Advertising
Likeographics
Regional
Themed

59. http://www.youtube.com/watch?v=LDyvcM0gcVs

62. Video
Answer questions
Product demos
Optimize for seo
How-to videos

63. Cascade Content

64. 10 Innovative Internet
Marketing Strategies
1.Your website
2.SEO
3.PPC
4.eNewsletters
5.Blog
6.Facebook Fan Page
7.A Picture is worth 1000 Words
8.Infographics (3 E’s)
9.Video
10.Cascade Content

65. • Top 10 / try 1 thing today!
• Be my friend! Linked In, Facebook
• Speaking Opportunities
• Ten Golden Rules is an Agency
specializing in Search Marketing
and Social Media
Jay Berkowitz
www.TenGoldenRules.com
Jay@TenGoldenRules.com