Sapro

COMPANY REPORT Manufacturer and Wholesaler SAPRO, Czech Republic
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SAPRO
• Covers every price segment with its
four brand names
• Starting expansion to surrounding

is
countries
• In-house design and production
(assembly line)
• Produces 100,000 receivers per year

Expanding

TELE-satellite Magazine
GUARANTEE
direct contact Business Voucher
www.TELE-satellite.info/11/09/sapro
Direct Contact to Sales Manager

■ An external heating pipe runs right past SAPRO’s
administration, warehouse and production
buildings. The company is located in the industrial
city of Třinec in the northeastern end of The Czech
Republic, not too far from Ostrava.

112 TELE-satellite — Global Digital TV Magazine — 08-09/201 — www.TELE-satellite.com
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1 113

COMPANY REPORT Manufacturer and Wholesaler SAPRO, Czech Republic

Receiver ë Třinec

Fabrication in the
Industrial City
There’s a large industrial zone in the tence 170 years ago in the city
northeastern portion of the Czech Re- of Třinec. This city currently has
public. There you’ll find large amounts 40,000 inhabitants and everywhere
of ore that can be turned into iron; you look you can see fabrication sys-
there are also quite a few rivers that tems with their superstructures and But SAPRO doesn’t interfere with it
supply water power as well as a large interconnecting pipes. at all, rather, this heating pipe goes
expanse of forest for its enormous perfectly with this company: compo-
supply of building materials. Because One of these pipes, an exterior nents for satellite receivers have been
of all this, an enormous steel works heating pipe, passes just a few cen- designed and developed here since
factory, the „Třinecké Železárny timeters away from manufacturer and 1992. It’s a perfect match for the in-
(Třinec Steelworks)“ came into exis- wholesaler SAPRO’s building. dustrial atmosphere here. SAPRO’s

■ SAPRO’s Founder
and Chief Lubomír
Proboszcz standing
in front of a cabinet
full of SAPRO
receivers. In his
hand is the flagship
product, a box from
the HD-Box series.

1

■ SAPRO is opening up a branch office in Topoľčany in
Slovakia. To avoid any confusion with the home office, the
branch office was christened SUPERSAT.
“We serve a group of regular custom-
founder is also a product of the in- or find a new niche market. The two ers of about 500 dealers that consis-
dustry: Electrical Engineer Lubomír partners decided to go at it full throt- tently order from us.” Half of them are
Proboszcz started his working career tle and focus their entire business on in the Czech Republic with another
at an electronics manufacturer in the satellite receivers and do away with 40% in Slovakia – the same language
Czech Republic. all other types of electronic devices. (almost) is spoken in both countries.
Next they began to import boxes from The remaining 10% is made up of Po-
That all changed in 1992: togeth- other providers: “We still do that with land and other nearby countries.
er with his friend and equal partner our wholesale business today”, con-
Andrzej Sajdok along with two other firms Lubomír Proboszcz pointing out Clearly, most of SAPRO’s products
engineers, they founded SAPRO as a that SAPRO has a wide variety of dif- are delivered to the Czech Republic
private company. “The SA in SAPRO ferent brand names. and Slovakia; the question then be-
stands for the first two letters in my comes, is it supposed to stay like this?
partners name Sajdok and the PRO In 2008 it was time: SAPRO intro- “Not at all”, answers Lubomír, “we are
stands for my last name”, explains Lu- duced the first of their own brand actively in the process of expanding
bomír Proboszcz regarding the secret names Di-Way (it stands for Digital our dealer network into other coun-
of the company’s name. “Later on we Way). The boxes were assembled by tries.” At this early stage, interested
reinterpreted it as meaning SAtellite SAPRO and were based on compo- dealers especially those in Eastern
PROfessionals”, grins Lubomír. nents from various manufacturers in Europe can contact Lubomír Probo-
Asia. “Our first product was a DVB-S szcz directly, maybe they can become
Back then it was the era of analog FTA receiver and it was a huge suc- a SAPRO representative in their coun-
satellite reception. A Korean TV man- cess: we sold 20,000 units the first try. “As part of a first step, we opened
ufacturer imported TVs into the Czech year!” says Lubomír Proboszcz proud- up our own operations office in Slova-
Republic and was looking for a way ly about his company’s first success. kia a few weeks ago”, he says.
to expand their sets for analog satel-
lite reception. The little SAPRO team Di-Way was conceived as an eco- Up until now, we’ve only seen SAP-
developed a satellite receiver card nomical brand name. In 2009 the sec- RO the manufacturer. But SAPRO is
that was manufactured at first by an ond brand name SatElita appeared also a wholesaler. “About 60% of our
outside company but later was pro- followed by the third brand name sales are achieved with the manufac-
duced by SAPRO themselves. It was Dreamsky a year later. Both of these ture of receivers and 40% is related
quite a success. “We were optimistic names are in the intermediate pric- to our wholesale business”, explains
and started distribution of all kinds of ing category. “In 2009 we started our Alina Proboszcz. She is responsible for
electronic devices”, remembers Lu- high-end brand name HD-Box”, says maintaining the SAPRO’s books and is
bomír Proboszcz. At one point satellite Lubomír Proboszcz. Now SAPRO has Lubomír’s wife. She has more infor-
components only made up about 10% all three price segments covered. “In mation for us: “This building is 1200
of their overall sales. our 2009-2010 business year we were
able to sell 100,000 receivers”, he re-
SAPRO is not only a receiver ■
Those good times came to an end in veals. For 2011 he’s expecting similar manufacturer but also a satellite
2005. Prices for satellite receivers be- sales figures. wholesaler. A cabinet displays the products
that wholesaler SAPRO sells and includes
gan to fall which meant a decision had every LNB variant, terrestrial antennas and
to be made: either go at it full throttle Who’s buying all of these receivers? everything in between.

1 117

1
square meters in size and we have
a second warehouse building that is
400 square meters.” And according
to Alina, “SAPRO has ten employees
in production, three sales managers,
three service engineers as well as two
engineers in the R&D team. There are
also warehouse employees and driv-
ers for our three delivery trucks.”

After finding our way back to Man-
ager and Founder Lubomír, he tells us
a little about himself: “I’m also a sat-
ellite enthusiast. At home I installed
a number of dishes: a 1.8-meter dish,
a 1.6-meter antenna, an 85cm dish
and a multi LNB Antenna.” On top of
that, he also has a smaller 60cm dish.
“The small antenna is for our family
receiver for the reception of local TV
programming”, grins Lubomír.

Is there anything we can expect
from SAPRO in the near future? Lu-
bomír Proboszcz was waiting for this
question: “Now in the fourth quar-

1. Lubomír Proboszcz at his work station. It’s not clean and
neat; instead it’s full of receivers. “I’m always testing and
probing”, says electronic fan Lubomír.
2. Lubomír set up a small museum of old radios in his work
office. It reminds him of the incredible progress made
in wireless transmissions. He’s also an amateur radio
hobbyist, “but I’m no longer active”, he admits. Now he can
often be found surfing the Internet reading through all the
pertinent satellite forums. “If I come across any comments
on SAPRO receivers, I handle it right away”, says Lubomír
showing his strong desire to continuously improve the
quality of his receivers.

2

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4

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ter of 2011 we’ll be coming out with reception hobby, he tests all the products himself and is 1. Alina Proboszcz is responsible for SAPRO’s bookkeeping and is
an Android based receiver under thereby able to immediately recognize any weak spots. also the founder’s wife.
the Dreamsky brand name; this will 2. Petr Zwrtek is Sales Manager for The Czech Republic. He is
be followed by a DVB-T2 receiver in In this way he can be confident that the production line showing us on the map where Třinec is located: right at the point
2012.” For the HD-Box and Dreamsky only puts out products that meet his requirements. SAPRO where The Czech Republic, Slovakia and Poland meet.
line of receivers, 2012 will bring with is on the way up. 3. Marek Roszka is Marketing Manager. You can see SAPRO’s
it a number of enhancements related website on his monitor (www.sapro.cz) that he also maintains.
to the Internet: “The Dreamsky se- “I also translate the user manuals”, says Marek who is fluent in
ries will see a box with IPTV enhance- SAPRO Company Details English and German.
ment”, he reveals to us, “For cable Manufacturer and Wholesaler, Czech Republic www.sapro.cz
4. Jana Proboszczová is Sales Manager for Slovakia and all of the
Engineers in Research & Development | Total Number of Employees
operators we are planning a DVB-C ▼ ▼
remaining countries.
0................................ 12 .................................. 25
receiver.” Average Turnover (Previous, This, Next Year Estimates)
▼ 5. Service Technician Milan Martynek tests a satellite signal
0............................... 2.5 .....................5 Mio €uro
analyzer that SAPRO distributes under its own brand name.
Lubomír’s schedule is full. With a Production Certiﬁcates
6. Should there ever be any problems with a SAPRO receiver, the
variety of new products, he’s expand- DVB
Production Categories returns land with Customer Service Manager Ester Vrábelová, who
ing in the market as well as moving own brands Di-Way, Di-Box, SatElita, Dreamsky, HD-Box
Main Products scans the bar code of all incoming problem items.
into the surrounding countries. Be- Satellite Receivers for economic range, mid range and high

cause of his engineering background range, Wholesaler for LNBs, dishes, accessories 7. Service Technician Petr Schlesinger is at work repairing a
3 www.TELE-satellite.com/TELE-satellite-1109/eng/sapro.pdf
receiver circuit board.
and his personal love of his satellite Address in Czech Republic Address in Slovakia
SAPRO s.r.o. SAPRO SK s.r.o.
Konská - Podlesí 455 SUPERSAT
73961 Třinec ul. Slovanská cesta 672
1 CZECH REPUBLIC PSČ 02 201 Čadcawww.TELE-satellite.com — 08-09/201 — TELE-satellite — Global Digital TV Magazine
1 121
Tel +420-591008312 SLOVAKIA

1. Production of Receivers: The employees assemble the components together.
2. A production employee tests the function of a just-assembled receiver. They
must operate for several hours without any hiccups before they are cleared to
be packaged and sold.
3. Karin Szopová makes sure that the customers receive exactly what they
ordered. Here she has a SAPRO Di-Box receiver in her hands.
4. Anna Chodvrová is concentrating on preparing a package for a customer.
5. Warehouse employees are loading one of the three SAPRO delivery trucks.
6. A look in the warehouse. “We regularly have 20,000 receivers in stock”,
explains Lubomír Proboszcz, “sometimes more, sometimes less, our turnover is
very high.”

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