- DEXIN is a digital TV head-end equipment manufacturer located in Chengdu, China that was established in 1994. - It focuses on developing professional TV head-end equipment according to customer requirements and has a large R&D department. - Approximately 50% of DEXIN's production is exported to markets in Europe, the Americas, Asia, and other regions.

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194 195TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志
• Established in 1994 in Chengdu
• Specializes in professional tv
head-end equipment
• 50% of their production is
exported
• Intense quality controls
• Very large R&D team
Digital TV
Head-end
Equipment
Manufacturer
DEXIN
DEXIN’s new production
facility that the company moved
in to at the end of 2012. It’s
located in the Wuhou high-tech
zone of Chengdu.
COMPANY REPORT Digital TV Head-end Manufacturer DEXIN, China

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Chengdu
196 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com
Sun Yu is DEXIN’s General
Manager. Just like all the
other employees, he also
wears a jacket with the
company's logo.
TV Head-end
Products for
Professional
TV Distribution
DEXIN is a manufacturer of profes-
sional tv head-ends. These types of
devices are often specially made ac-
cording to customer requirements and
since each application would have to be
optimally configured DEXIN employes a
large number of engineers in their R&D
department.
DEXIN moved into their new produc-
tion building at the end of 2012. Be-
fore that the company was located for
years in downtown Chengdu. But they
outgrew that site and General Manager
Sun Yu decided it was time to move to a
completely new building. Sun Yu is not
only General Manger; he’s also a part
owner of DEXIN. He explains to us: “My
two brothers are also part owners but
they don’t take part in the company’s
daily activities. “
It wasn’t always like that. “The com-
pany was founded in 1994 under the
name DESAI.” Back then analog modu-
lators and transmitters were manufac-
tured for the local market in China. In
those days Sun Yu’s parents were part
COMPANY REPORT Digital TV Head-end Manufacturer DEXIN, China

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198 199TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志
owners of DESAI. “In 2005 the owner-
ship changed and my family became
the majority holder and since then I’ve
been General Manager.”
With this change the company start-
ed to go in a different direction: “We
began focusing more on exports.” Cur-
rently, domestic sales make up only
50% of their business; the remaining
50% of their products are exported.
“We not only changed our sales territo-
ries, we also switched over our product
palette primarily to digital TV.”
Analog components are still being
produced but only for the domestic
market and also as replacement parts.
Where does DEXIN export their prod-
ucts to? “We have many deliveries to
Sales Team
1. The expansive Sales Team office is
new and modernly equipped
2. Tina Feng is responsible for Sales
Europe and Africa
3. Ronnie Pan works with customers in
the Middle East, Pakistan and India
4. Jason Zhao speaks Russian and
is obviously responsible for the CIS
countries
5. Emilio speaks Spanish and deals with
customers in South America
6. Fancy Wang is responsible for
customers in South Africa

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Product
Testing
1. 200 racks can be found in the burn-in
room and each of these racks can hold up
to 30 devices. All of DEXIN’s products have to
undergo a burn-in test. They are fully connected
and have to function correctly for 30 uninterrupted
days. Only then can they be shipped to customers.
2. Shaoshang Liang is responsible for product testing. He mana-
ges the 30 employees that take the finished products and install and
connect them in the racks. After a successful 30-day test, they are then
prepared for shipment.
3. An employee is connecting a DEXIN modulator for a burn-in test.
Production
3. A look in the production area. The
different modulator, encoder and IRD
components are produced and assembled
here
4. The finished products are prepared for
shipping
Eastern and Western Europe, North
and South America and also many
Asian countries.”
Their success shows that Sun Yu
made the right choice with the compa-
ny’s realignment: “In 2012 we achieved
sales of 120 million RMB (14 million Eu-
ros) and for 2013 we’re expecting an
increase to 150 million RMB (18 million
Euros).”
Outside of their main headquarters in
Chengdu in central China, DEXIN also
has offices in Xinjiang in northwestern
China and in the capital city of Beijing.
“We also have an office in New Delhi in
India”, adds Sun Yu.
DEXIN’s largest product group is the
Encoder-modulators. “They make up
60% of our exports and are our best
sellers.” Aside from that, DEXIN also
delivers many individual components
such as encoders, modulators and IRDs
that are all designed for installation in
19” racks.
There are 12 employees in the Sales
team that take care of worldwide sales.
DEXIN has a total of about 190 employ-
ees of which 60 of them are R&D engi-
neers.
DEXIN can be found at many inter-
national trade shows; Sun Yu wants to
further increase their exports. Thanks
to the highly qualified employees on
their R&D team and in their actual pro-
duction, that should be no problem.

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202 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com
Quality
Control
1. Xiufang Zhou is the Production Quality
Manager. She’s in charge of the 14
inspectors that check all the component
groups and finished products.
2. Optical Inspection: an employee uses
photos to verify the correct cabling of a
just-completed modulator.
3. A completed component is checked for
proper operation
4. Functional testing of a completed
modulator. An employee connects the
device onto different pieces of test
equipment and records the results
5. Functionality is tested using a real signal
6. A component is checked with an
oscilloscope

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Component
Stock Room
1. Yinghua Xiang manages the component stock
room with 15 employees. All the components
that will later be used in production are stored
here including screws of all different sizes such
as those he’s holding in his hand
2. The front panels of all the DEXIN products can
be found in the stock room
3. DEXIN uses high-quality test equipment
for quality control. This is an AGILENT signal
analyzer

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206 207TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志
Research &
Development
1. R&D Manager Jerry Lee (center)
discusses with employees new
details of a DEXIN product
2. A look in the large R&D office.
60 engineers can be found here
working on new DEXIN products
3. An engineer works on a board
design on a PC
4. A new chip is incorporated into a
new DEXIN product
Test Laboratory
5. Victory for Zhengiang Zhang: his 30 employees
produce and test the sample product that was
designed by the R&D team
6. New! A modulator with WiFi. This employee is
testing the functions of the new product. The TV
monitor to the left is fitted with a WiFi dongle and
can receive the wireless TV signal. The iPad to the
right of the employee does the same thing.
7. Close up of the new DEXIN WiFi modulator
Cloud Yang is Customer Service
Manager. Ten employees are standing at
his side and handle all of the customer’s
questions ranging from the proper setup
of a DEXIN product to troubleshooting
a failure