Social Network Design Leancamp

1. Barcelona @leancamp
Social Network
Design
@JaumeTeixi
11/02/2012
Saturday, February 11, 12

2. Network Effect
Each new user adds
a positive or negative effect
for the rest
Saturday, February 11, 12

3. Social Graph
Facebook Connect
Twitter Oauth
etc.
Saturday, February 11, 12

4. Design Elements
Tutorial by Default
Personalization / Customization
Friends / Followers Ecosystem
User-to-User Messaging
Saturday, February 11, 12

5. Design Elements
Balancing and Embracing
Cooperation / Competition
UGC User Generated Contents
Discovery & Creations of Groups
Saturday, February 11, 12

6. Design Elements
Collecting /Achieving Levels / Badges
Statistics / Leaderboards w/ Friends
Saturday, February 11, 12

7. Design Elements
User Profile Badge w/ Badges,Statistics
Enabling The Sharing Button
...of small pieces
Saturday, February 11, 12

8. Design Metrics
Churn - Constant loss and gain of members
Cohort Analysis - Aggregates On Time
DAU/MAU - Comparing Daily Active Users to
Monthly Active Users
UAC - User Acquisition Cost
k-Factor - Viral Rate/Virality
Saturday, February 11, 12

9. Design for Contribution
Social Influence - Reputation
Social Favors - Reciprocity
Social Discovery - Efficacy
Social Belonging - Community
Saturday, February 11, 12

10. Design for 3 Cycles
Focus on 3 Engagements Cycles:
Novice - Clear Goals
Regular - Fresh Content
Evangelist - Exclusive Status
Saturday, February 11, 12

11. Barcelona @leancamp
Thank You!
Questions?
@JaumeTeixi
11/02/2012
Saturday, February 11, 12