AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Reception Services
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4. Culinary & Hotel Institute of Pakistan (CHIP) is meant to impart skills and knowledge of the culinary arts
and hospitality management to lead the youth to the path of success in their career as well as in life.
CHIP adds value through a combination of technical and soft skills, making the programs demand-driven
and completely in line with what the hospitality industry expects from the fresh graduates.
In collaboration with the leading awarding bodies of the UK, The Institute of Commercial Management
(ICM) and City & Guilds, CHIP is offering from vocational to the management level internationally-acclaimed
qualifications in hospitality and the culinary arts, and creating an edge for its graduates to
become part of the hospitality industry internationally.
5. ACADEMIC PARTNERS
INSTITUTE OF COMMERCIAL MANAGEMENT (ICM), UK
The Institute of Commercial Management (ICM) UK, is the leading professional
body of the Europe
ICM is operating in over 130 countries with over 500 approved study centers
ICM accredits Advanced Diploma in Hospitality & Tourism Management
Program.
City & Guilds – UK
The City and Guilds -UK is a vocational education organization in the United
Kingdom.
City & Guilds offers more than 500 qualifications over the whole range of
industry sectors through 8500 colleges and training providers in 81 countries
worldwide
City and Guilds accredits Hospitality management and Culinary
arts programs of CHIP
8. • Library
• Air Conditioned & Multimedia equipped Classrooms
• WiFi IT environment
• Computer Lab
• Training Kitchens
• Training Restaurant
• Career Counseling
• Job Placement Center
• Internship Facilitation (Local & International)
• International study tours
• International Credit Transfers
10. Course Structure
Semester I , level 1 (Certificate)
Safety at work
Customer service in hospitality and catering industry
Introduction to equipment used in reception
Provide information to guests
Store and handle guest property
Introduction to the hospitality and catering industry
Semester 2 , level 2 (Diploma)
Safety at work
Customer service in hospitality and catering
industry
Book Accommodation for guests
Handling cash and guest accounts
Arrival and departure services
Promote products and services to guests
Reception office skills
Semester 3 , level 3 (Advanced Diploma)
Maintain a healthy, safe and secure working environment
Supervise customer service
Supervise staff training
Resource management in the front office area
Supervise front office operations
Supervise cash handling operations
11. • Bournemouth University – UK
• The University College Birmingham – UK
• University of Bolton – UK
• University of derby – UK
• Thames Valley University – UK
• University of Sunderland – UK
• Johnson & Wales university –USA
12. Fee Structure
Semester I (6 Months)
Registration fee 5,000
TLR + Uniform 15,000
Training Lab Fee 10,000
Tuition fee 35,000
External Qualification fee 24,000
Total 89,000
Semester II (6 Months)
TLR 2,500
Training Lab Fee 15,000
Tuition fee 35,000
External Qualification fee 24,000
Total 76,500
Semester III (6 Months)
TLR 2,500
Training Lab Fee 15,000
Tuition fee 35,000
External Qualification fee 24,000
FULL TIME INTERNSHIP (No Charges)
Total 76,500
Grand Total 242,000
Diploma Fee 2,000/- (Payable after successful completion
13. Scholarships
High achievers at Entry Level Qualification
i. 80% and above 40% on First Semester Tution Fee
ii. 70% and above 30% on First Semester Tution Fee
iii. 60% and above 20% on First Semester Tution Fee
Government Servants
40% on first semester Tution Fee
Hospitality Industry Professionals
40% on first semester Tution Fee
Performance Based
1st Position : 25%
2nd Position : 20%
3rd Position : 10%
(The Scholarship applies to the tution fee only)
14. Hotels
Motels
Theme Parks
Resorts
Restaurants
Catering Companies
Fast Food Chains
Cruise Ships
Airline
Tourism Organizations
15.
16. Core Competencies
• Cover the basic knowledge about Reception Operations.
• Practical knowledge to operate as frontline worker.
• Boost career in the hospitality industry - get the skills to work as a
Receptionist with a qualification in Reception Operations and Services.
• Provides a lot of practice in the services area.
• Practical knowledge to operate as supervisor.
• Learn managerial skills for working as a receptionist in a hotel/service
Industry.
• Practical knowledge to operate as first level management.
17. All the programs are followed by Internship facilitation, offered to every
student to gain experience and exposure to the real environment.
The internship Placement of the graduates is arranged in the Hospitality ,
Travel and Tourism industry Internationally , regionally and locally.
Job Placement Centre of CHIP is working towards developing a strong rapport
between the CHIP and the hospitality, travel and tourism industry
internationally, regionally and locally to ensure guaranteed best opportunities
of internship and job placement for the graduates.
18. • International Office of CHIP is globally connected with
hotel and culinary schools/colleges/universities of
international repute to facilitate students’ credit hours
transfers
• On completion of studies at CHIP, the International Office
provides professional assistance and guidelines to the
students to pursue their further education abroad
• It ensures smooth admission process and credit hours
transfers to the Hotel Schools/Universities of their choice.
• It facilitates students to participate in the international
events of the hospitality, travel and tourism industry to
gain international exposure and learning.
19. Ever increasing demand of Human Resource in Hospitality, Travel and Tourism
industry both at national and International Level makes CHIP a great choice to
study Hospitality Management and Culinary arts programs.
All the programs offered are accepted and recognized internationally by
employers and educational institutions and are accredited by internationally
recognized awarding bodies, namely Institute of Commercial Management
(ICM-UK) and City & Guilds - UK
The management of CHIP has designed the Fee structure for all programs
keeping in view the socio-economic factor, thus making them affordable and
cost effective.
CHIP offers facilitation for internship and job placement to its students and
graduates in local and international market..