Growth hacking, Compfest 8 UI

1. Growth
Hacking
Teguh Nugraha
Data Scientist Lead, Bukalapak

2. Startup
“a business or undertaking that has recently begun operation”
The American Heritage Dictionary
“a company designed to grow fast”
Paul Graham
“a temporary organization used to search for a repeatable
and scalable business model”
Stave Blank

3. Product-Market Fit

4. “74% of high growth internet startups fail due to premature
scaling… no startup that scaled prematurely passed the
100,000 user mark.”1
“93% of startups that scale prematurely never break the
$100K revenue per month threshold.”1
Failure : Premature Scaling

5. Prerequisites For Scaling2
1. Founder’s Core Vision (passion)
2. Scalable Ideas (large market)
3. Solves A Real Problem (wanted product)
4. An Excellent First Interaction (minimum great product)

6. Lean Approach3

7. Launching Product
At the right time To the right (first) users

8. Growth Hacking =
Iterative Optimization

9. Pirate Metrics: Macro Funnel4

10. Increasing Traffics
● Search Engine Optimization (SEO)
● Search Engine Marketing (SEM)
● Viral Content on Social Media

11. A/B (Split) Testing
● Randomized experiment
● Confirming which idea is better
● Utilizing traffic
● Only some users will be tested
● Know the significance of the change

12. Split Testing: Banner
Display banner with simple but informative design increase CTR by +34%

13. Growth Sprint
1. Set Goals for a period of time
2. Do the growth hacking process
frequently (everyday)
3. Learn and iterate

14. Thank You
Teguh Nugraha
teguh@bukalapak.com
Data Scientist Lead, Bukalapak

15. References
1. http://blog.compass.co/pagessummary-of-startup-genome-report-extra-prema
t/
2. The Science of Growth, Sean Ammirati
3. http://www.slideshare.net/Leananalytics
4. http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versi
on