Now Indonesian people are searching before purchasing, as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions. Digital Marketers should maximize these opportunities.

1. @teguhtriguna

2. DIGITAL BACKGROUND - Asia Landscape
Source: Nielsen. Changing Asian Media Landscape Report
Now Indonesian people are searching before purchasing,
as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions.
THE ASIAN DIGITAL PURCHASING BEHAVIOR
The% of Asian Digital Buyers who search online product review for purchase decision
@teguhtriguna

3. DIGITAL BACKGROUND - Case Studies in Indonesia
Amazon and Lazada among the Top Retailers in SEA.
Local Players doing well in Vietnam.
Unique Visitors (000)
Top 5 Retail Sites per Country
Source: ComScore, 2013@teguhtriguna

4. Amazon (Top #2) vs Lazada (Top #3)
Indonesian Unique Visitors (000)
Localized Players doing well in Indonesia,
in terms of directing traffic to retail sites
DIGITAL BACKGROUND - Case Studies in Indonesia
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LazadaAmazon
2012
2013
Indonesian users are attracted and interested to click any Retailer Ads to
visit the online products offering.
295
235
684
1,260
Comparison On International an Local Retailers in Indonesia
Source: ComScore, 2013@teguhtriguna

5. In 2014, there will be 5.9 Million
digital buyers, or equal to only 9%
of internet users.
Digital Buyers in Indonesia
% of Internet Users
In millions
Source : eMarketer, January 2013
2012 2013 2014 2015
3.1
4.6
5.9
7.4
6.7%
8%
9%
10%
Digital Marketers
should maximize this
opportunities
DIGITAL OPPORTUNITY
@teguhtriguna

6. DIGITAL OPPORTUNITY
@teguhtriguna

7. 8% of smartphone users are
using their device to purchase
online, and they download at
least 1 mobile apps in a month.
It means, it is predicted there
are 4.5 M digital buyers from
smartphone users in 2014.
2012 2013 2014 2015
23.8
38.5
57.7
71.6
Indonesia Smartphone Users
Nowdays, Smartphone
Users are growing as well.
Do they purchase by
online?
Source : eMarketer, January 2013
DIGITAL OPPORTUNITY
@teguhtriguna

8. But then,
What are Indonesian
buying on digital
platform?
DIGITAL INSIGHTS
@teguhtriguna

9. But then,
What are Indonesian
buying on digital
platform?
Male and Female have their
own preferences in order to
purchase product through
online media.
And Digital platform is able
to offer personalized
purchasing experiences.
Source : APJII, Prodi Internet Indonesia, 2013
DIGITAL INSIGHTS
@teguhtriguna

10. Source : APJII, Prodi Internet Indonesia, 2013
Along with their online purchasing behavior,
Indonesian people needs more to be convinced on their user journey.
Why?
due to THE COMPLEXITY OF RETAILING SITES.
DIGITAL INSIGHTS
@teguhtriguna

11. DIGITAL INSIGHTS
INDONESIAN USERS – WHY NOT TO BUY ONLINE
People needs to have accessible user experiences, to overcome their boundaries.
Source : APJII, Prodi Internet Indonesia, 2013
THE COMPLEXITY OF RETAILING SITES
@teguhtriguna

12. INSIGHT
KEYPOINTS
@teguhtriguna

13. Indonesian people are attracted to click any ads to
retailers sites, but then engagement loyalty is matter.
The thing is: How to engage people to do online
buying. Create a personalized experiences to
convince them in online shopping.
INSIGHT KEYPOINTS
@teguhtriguna

14. People had many boundaries when they
are purchasing online; fear of fraud, items
can’t be seen directly, not practical, etc.
Then, It needs to have more accessible
user experiences (includes: brand-
appropriate site design and well-
structured navigation), so that they are
able to overcome their boundaries in
online shopping
INSIGHT KEYPOINTS
@teguhtriguna

15. Smartphone users are growing well, and they do
purchasing online as well. Beside that, they also
attracted to download at least one new mobile
application in a month. Then nowdays, mobile-
accessible services is matter for Indonesian
smartphone users, it might be utilized to create their
purchasing behavior .
INSIGHT KEYPOINTS
@teguhtriguna

16. Again. Loyalty is matter to stay competitive
with other retailer sites, optimize the Customer
Relationship Management is important to
engage with their preferences and purchasing
taste.
INSIGHT KEYPOINTS
@teguhtriguna

17. INSIGHT KEYPOINTS
@teguhtriguna – 2014