Market analysis for automotive telematics and applications.

1. AUTOMOTIVE TELEMATICS
MARKET & APPLICATIONS
TEE YONG LIM

2. SEMICONDUCTOR CONTENT IN AUTOMOTIVE
Worldwide Automotive Semiconductor Demand
90
80
70
Billions $
60
Semiconductor $
per vehicle
2011: $250-$300
2020: $400-$450
50
40
30
20
10
0
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
Grand Total
20
20
17
22
24
26
29
32
35
37
38
40
41
Powertrain
5
5
4
5
5.5
6.5
7
7.5
8.5
9
9.5
10
10.5
Chassis
2.5
2.5
2.5
3
3.5
3.5
4
5
4.5
5
5
5
5
Safety
3.5
3
2.5
4
4
5
5.5
5.5
7
7
7.5
8
8
Security
1
1
1
1
1
1
1.5
1.5
1.5
1.5
1.5
1.5
1.5
Body
4
4
3.5
4
5
5
6
6.5
6.5
7.5
7.5
8
8.5
Driver Info
4
4.5
3.5
5
5
5
5
6
7
7
7
7.5
7.5
2
Source: Strategy Analytics July 2012

3. AUTOMOTIVE TELEMATICS TRENDS
Key drivers of Telematics
Regulatory
Brazil mandates anti-theft
tracking in all new vehicles
EU requires eCall automatic
emergency call device in new
cars by 2015
Insurance
Insurers requires GPS antitheft devices for high value
cars
Competition
>25% of cars in US ships with
built-in telematics
Telematics is an important
differentiator for car makers.
3
http://www.qualcomm.com/media/documents/smart-automotive-diagram
Consumers want value added
services such as
navigation, bluetooth
integration, wifi and
concierge services

4. 4
AUTOMOTIVE FREQUENCIES AND WIRELESS
SERVICES

5. AUTOMOTIVE REMOTE KEYLESS ENTRY
SYSTEMS

6. RKE TYPES
One way RKE does not
require RF switches
Two-way RKE will
require 2 TX/RX
switches, one in the key
fob and one in vehicle
RF Transceiver
suppliers are starting to
integrate Rx/TX switches
Long Range
6
http://www.infineon.com/cms/en/product/applications/automotive/body/rke.html

7. ATMEL RKE CONTROLLER
Announced in October 2012, 3 RF transceivers ATA5831, ATA5832
and ATA5833
7
RX/TX switch integrated

8. FREESCALE RKE BODY CONTROL UNIT
(VEHICLE SIDE)
8
http://www.freescale.com/webapp/sps/site/overview.jsp?code=784_LPBREMOTEKEYLESS

9. AUTOMOTIVE ECALL SYSTEMS

10. 10
ECALL SYSTEM DIAGRAM

11. AUTOMOTIVE ANTENNA FOR ECALL
BMW shark-fin style antenna contains multiple individual antennas
located under a single radome.
GPS (probe fed patch), AMPS/PCS1 (Analog Mobile Phone Service)/(Personal
Communications Service), AMPS/PCS2, SDARS (Satellite Digital Audio Radio
System)
Filters for minimizing interference of nearby SDARS antenna.
11
© IEEE with permission (J.F. Hopf et al., 2007)

12. AUTOMOTIVE ANTENNA
IMST & WISI
12
Delphi

13. UMTS/GSM MULTIMODE COMPENSER

14. UMTS/GSM MULTIMODE COMPENSER
Funkwerk: One of its key products to lead the global market is the
Compenser, an amplifier technology specially developed for wireless
applications in the vehicle to enables consistent high-quality data and voice
transmissions from and to the vehicle.
Of equal importance is the UMTS/GSM Multimode Compenser from
Funkwerk. This technology amplifies the wireless signal between mobile
phone and outside aerial to ensure full transmitting power of the vehicle
aerial and full receiving power of the mobile phone.
14
For the future, Funkwerk will focus on extending its product range for
Internet and multimedia applications in the vehicle to ensure that
information is available anywhere, at any time. Examples here include new
radio standards such as WLAN and WiMAX as well as car-2-car and car-2infrastructure technologies.

15. 15
BLOCK DIAGRAM OF COMPENSER

16. AUTOMOTIVE COMPENSER SPECIFICATIONS
RF Frequency ranges (transmission / reception)
GSM 900: 880-915 MHz, 925-960 MHz
GSM 1800: 1710-1785 MHz, 1805-1880 MHz
UMTS band 1 (FDD): 1920-1980 MHz, 2110-2170 MHz
Maximum transmit power according to the specification:
(33 dBm)
GSM 900: 2 W
mobile radio at the base of the antenna with
(30 dBm)
GSM 1800: 1 W
UMTS: 0.25 W
(24 dBm)
Minimum emission power per specification:
(5 dBm)
GSM 900: 3.2 mW
mobile radio at the base of the antenna with
(0 dBm)
GSM 1800: 1 mW
(-50 dBm)
16
UMTS: 0.01 μW

17. AUTOMOTIVE TPMS SOLUTIONS
TIRE PRESSURE MONITORING SYSTEM

18. 18
TPMS SOLUTION

19. 19
DETAILED SYSTEM SOLUTION OF TPMS

20. 20
LOW END TPMS (UNI-DIRECTIONAL)

21. 21
HIGH END TPMS (BI-DIRECTIONAL)

22. 22
REQUIREMENTS FOR A TPMS CHIP

23. AUTOMOTIVE TELEMATICS MARKET
FORECAST

24. TELEMATICS AFTER MARKET FORECAST
Telematics: After Market Unit Forecast
12000
10000
8000
N. America
W EU
6000
Other W EU
Asia Pacific
4000
Other Region
2000
0
2011
2012
2013
2014
2015
2016
2017
2018
24
Research data from IHS whitepaper: “Embedded Telematics in the automotive industry”
November 2011

25. TELEMATICS: OEM EMBEDDED UNIT
FORECAST
Telematics: OEM Embedded Unit forecast
60000
50000
40000
N. America
W EU
30000
Other W EU
Asia Pacific
20000
Other Region
10000
0
2011
2012
2013
2014
2015
2016
2017
2018
25
Research data from IHS whitepaper: “Embedded Telematics in the automotive industry” November 2011

26. TOTAL TELEMATICS MARKET FORECAST (2012 TO
2018)
Total Telematics forecast
70000
60000
50000
N. America
40000
W EU
Other W EU
30000
Asia Pacific
Other Region
20000
10000
0
2013
2014
2015
2016
2017
2018
26
2012

27. WORLDWIDE PREMIUM AUTO SHIPMENT
World Premium Auto Shipment Forecast
12000
10000
8000
Brikt
6000
China
Japan
North America
Western Europe
4000
2000
0
2012
2013
2014
2015
2016
2017
2018
2019
2020
Source: BMW Group Investor Presentation June 2013
27
Axis Title
Rest of World

28. FUTURE TRENDS OF AUTOMOTIVE
TELEMATICS

29. 29
FUTURE TREND OF AUTOMOTIVE TELEMATICS
LTE CONNECTED CAR

30. FUTURE OF CAR CONNECTIVITY WITH LTE
Alcatel-Lucent
LTE radio and patent pending antennae technology from Alcatel-Lucent support new advances in in-vehicle
connectivity. The company's multi-screen video solution provides streaming video applications to four screens
simultaneously. The LTE Connected Car system architecture puts the intelligence and computing capability in the
network.
QNX
QNX software systems provides the software foundation for the LTE connected car including operating
system, touchscreen user interfaces, media player for YouTube and Pandora, navigation system, Bluetooth
connectivity, multimedia playback, handsfree intergration, games, app store, and virtual mechanic.
Media & Content providers
30
• Atlantic
Fanbase from Atlantic Records allows music fans to directly connect to their favorite artists and
streamed into the LTE connected car. Users can chat, download music, news, photos, and videos
from the comfort of the backseat.
• Chumby
Offers 1,500 apps ranging from news, entertainment to social networks, videos, music, sports and
high profile media partners. Thousands of Internet Radio stations.
• Kabillion
On demand VoD for kids. Provides high quality entertainment for young passengers in the LTE
connected Car. Kabillion’s online entertainment portal also allows kids to play games and create their
own personal avatars