Using Lean Canvas and Validation Board for Business Startup

1. Thailand Practical Software Engineering
Conference #1
Thailand Practical Software Engineering
Conference #1
21 Nov 2013 @Software
Park

2. Why?
• Most product fail, not because
we fail to build what we set
out to build, but because we
waste time, money, and effort
building the wrong product.
• Business Plan take too long to
write, are seldom updated, and
almost never read by others
• Document your hypothesis is key
• Optimized for Lean Startup

3. Business Plan

4. Business Plan

6. Why? Lean Canvas

9. First Sketch Lean
• Start by brainstorming the list of
Canvas
possible customer for your product
• Distinguish between customers and users
• Split board customer segments into
smaller ones
• Put everyone on the same canvas at first
• Sketch a Lean Canvas for each customer
segment
• “Sketch a canvas in one sitting”

11. AARRR !!!

12. Optimal !!!

13. Risk !
Tex
t
• correctly prioritize risk and define
experiments
• track those experiments so it scale over
time (and with more people)
• reflect the learning from experiments
back to the canvas

14. Risk !!

15. Validation Board
• Test your startup idea without
wasting time or money

18. Step 1 : Define Your
Hypothesis

19. Market Segmentation
• มีจำำนวนเท่ำใด (Measurable)
• มีขนำดใหญ่เพียงพอ (Substantial)
• สำมำรถเข้ำถึงได้ (Accessible)
• ใช้แผนกำรตลำดเดียวเข้ำถึงกลุ่ม เพื่อให้ซื้อ
ได้ (Actionable)

20. Step 2 : Plan your
MVP

21. What we build to
test?

22. Method
• Exploration -> Learn, Customer
Discovery
• Pitch -> Confirm, Customer
Validation
• Concierge -> Learn, Confirm

23. Step 3 : Analyze
Results

24. Sample

35. Books?

36. Web?
Ash
Maurya
http://leanstack
.com
http://leanstartupmachine.com/validationb