This document discusses the transformation of museums in the digital age. It notes that in the 1920s, museum founder John Cotton Dana questioned whether museums needed to change as the world changed. Later, H.G. Wells envisioned a "World Brain" that would collect and organize knowledge. Today, digital technologies have transformed how museums collect, present, educate and engage with audiences. Museums have had to rethink their practices and governance to succeed in this digital age by establishing digital strategies and leadership, investing in digital expertise, and creating high quality digital content and experiences.

1. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Museum Transformation in the Digital Age
Copyright: Nam Jun Paik
Tijana Tasich, Digital Production Lead, Tate
@teengily

2. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
“All
progress
is
change.”
John
Co4on
Dana,
founder
of
the
Newark
Museum,
wrote
in
1926
in
his
essay
‘In
a
Changing
World
Should
Museums
Change?’

3. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

4. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

5. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

6. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

7. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

8. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...

9. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World
Brain:
‘a
depot
where
knowledge
and
ideas
are
received,
sorted,
summarized,
digested,
clarified
and
compared’
H.
G.
Wells,
1937

10. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World
Brain:
‘a
depot
where
knowledge
and
ideas
are
received,
sorted,
summarized,
digested,
clarified
and
compared’
H.
G.
Wells,
1937

11. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies

12. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies

13. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
The future brought
Today’s changing world
digital technologies

14. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
New temples of knowledge
Copyright: Movie poster

15. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Museums’ changing world:
Collecting and presenting

16. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Educating and
engaging
Copyright: Imperial War Museum, London

17. MUSEUM TRANSFORMATION IN THE DIGITAL AGE

18. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Hello Cube
Tate Modern
London

19. MUSEUM TRANSFORMATION IN THE DIGITAL AGE

20. MUSEUM TRANSFORMATION IN THE DIGITAL AGE

21. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Museums are not made for digital
Copyright: Tate

22. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Museums are not made for digital
Copyright: Tate

23. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Transforming for the digital age

24. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Transforming for the digital age

25. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Digital transformation at Tate
Digital governance structure
Key performance indicators
One digital roadmap
Processes, policies and procedures
Operational frameworks
Expertise-sharing networks

26. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Define the problem
What is the organization trying to achieve?
Why do you need digital transformation?
How is this change likely to affect the organization?
How would this process look like in an ideal situation?
What could possibly go wrong?
Copyright: Tijana Tasich

27. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Success factors
Become a networking organization
Establish shared objectives
Think strategically about digital
Focus on the mission, but listen to your audiences
Create digital leadership
Invest in digital capacity and competency building
Establish most efficient digital production processes
Rethink funding and financing procedures
Create and publish best quality content and experiences

28. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Become a networking organization
Copyright: Tate

29. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Participation starts inside the
museum
Establish shared objectives

30. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Digital strategy isn’t, but
strategic planning is a must!

31. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Focus on mission, but
listen to your audiences

32. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Create digital leadership

33. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Invest in digital capacity and
competency building

34. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Create and follow a digital
roadmap

35. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Establish digital production
processes and procedures
Copyright: Tate

36. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Rethink funding and financing
procedures
Copyright: Tate

37. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright:Young-Hae Chang Heavy Industries

38. MUSEUM TRANSFORMATION IN THE DIGITAL AGE

39. MUSEUM TRANSFORMATION IN THE DIGITAL AGE

40. MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Tijana Tasich
@teengily