Talk about startup entrepreneurship in general, using my own experiences as examples. Ideas to products. Also a link to local support systems.

1. Teemu Polo

2. Entrepreneur
Origin:
1875–80; < French: literally, one who
undertakes (some task),equivalent to
entrepren ( dre ) to undertake (< Latin inter-
inter- +prendere to take, variant of
prehendere ) + -eur -eur. See enterprise
(source: dictionary.reference.com)
Finnish: Yrittäjä, i.e. ”one who tries”
So, serial entrepreneur in Finland is somebody who has failed often? :-)

3. Who, me?
M.Sc. (SW engineering) & executive MBA (strategy)
Nokia R&D team leading
Nokia Business Development (& Strategy)
Startup guy, an entrepreneur, Cyprus, Latvia, Finland.
Soljuva Technologies Ltd
Starttaamo founder & chairman, Mobile Monday Oulu lead, Oulun yrittäjät
member of the board, Revontuliryhmä, ...

4. Different kind of Startups (Steve Blank)
1. Lifestyle Startups – Work to Live their Passions
2. Small Business Startups – Work to Feed the Family
3. Social Startups – Driven to Make a Difference
4. Large Company Startups – Innovate or Evaporate
5. Buyable Startups – Born to Flip
6. Scalable Startups – Born to Be Big
VILLE HEIKKINEN © BUSINESSOULU 2013, WWW.BUSINESSOULU.COM

5. Once upon time..

6. Soljuva Technologies Ltd
Teemu Polo
CEO, co-founder

7. Out of Office,
not Out of Touch

8. Problem

9. Solution

10. Out of Office,
not Out of Touch

11. Soljuva Solution

12. No Training.
No Hassle.

13. Case Examples
Jorma
40 yrs in industry
Jyrki, 32 yrs
CEO, realtor

14. Business Case
Before After Saved €
Productive
vs Wasted
hours
Wasted
gasoline
Perceived
quality
2 hrs/d
60 €/d
SAVED & CREATED:
COST:
> 1000 € / MONTH / UNIT
150 € / MONTH / UNIT

15. Ready-2-Go

16. Out of Office,
not Out of Touch

18. Soljuva Timeline

19. Back to Oulu

20. Demand side activities
Idea to business
Start up
Growth and
Internationalization
Entrepreneur Orientation
Incubator for experienced
professionals
Enterprise Agency
(Uusyrityskeskus)
Innovation Mill
VILLE HEIKKINEN © BUSINESSOULU 2013, WWW.BUSINESSOULU.COM
Accelerator
Incubator based on Uni. resources
Private co-working
spaces
BO Growth and
Internationalization
services
Universities
Technology
transfer
BO Startup
R&D environment
S
C
A
L
A
B
I
L
I
T
Y

21. Picture source: http://en.wikipedia.org/wiki/Startup_company

22. Picture source: http://en.wikipedia.org/wiki/Startup_company
Oulu ecosystem
Business Oulu
Takomo Starttaamo
BK Accelerator
Butterfly VC
Finnvera
Vision+

23. Starttaamo ry
By entrepreneurs for entrepreneurs

24. Starttaamo
in
nutshell
• Voluntary
based,
peer-­‐to-­‐peer
entrepreneur
community
• Consists
of
entrepreneurs,
investors
and
different
support
functions
(and
hangarounders)
• Heteregenuous
community.
• Best
companies.
• Operations
ran
as
a
startup.

25. Highlights
May
2011-­‐Dec
2012
• Several
Coaching
events
for
the
Oulu
community
(not
just
members)
• Two
FastForward
coaching
events
with
highest
profile
VCs
• Roughly
30-­‐40
company
coaching
days
• Most
relevant
VIGO
accelerators
have
visited
us
frequently
• Successful
companies
• Starttaamo
member
companies
have
raised
10M€
funding
• Most
of
Oulu
NIY-­‐companies
are
members
• 70%
of
Oulu
companies
approved
to
Slush
2012
were
from
Starttaamo
• Bitbar
won
European
Venture
Contest
(ICT
category),
presented
in
Google
IO
• Innozed
at
Slush
top-­‐20,
finalist
at
Nordic
Startup
Awards,
@Nasdaq
• Kinoni
won
SomePitching
competition
(Oulu)

26. Highlights
May
2011-­‐Dec
2012
• Several
industry
leaders
and
interesting
companies
and
organisations
as
visitors,
for
example:
• Mikko
Hyppönen
-­‐
F-­‐Secure
• Bill
Reichert
-­‐
Garage
Technology
Ventures
• Artturi
Tarjanne
-­‐
Nexit
Ventures
• Tom
Henriksson
‒
Open
Ocean
Capital
• Manu
Mäkelä
‒
Conor
• Antti
Kosunen
‒
Butterfly
Ventures
• Harry
Santamäki
‒
KoppiCatch
• Risto
Rautakorpi‒
Gorilla
Ventures
• Jaakko
Salminen
‒
FiBAN
• Henrik
Keinonen
-­‐
VENDEP
• Eyal
Benjamin
• CERT-­‐FI
• Microsoft
(many)
• Nokia
(many)
• KPMG
(several
visitors)
• OP-­‐Bank
(several
visits
&
visitors)
• business
angels,
business
developers,
etc
etc
• Other
events
at/by/with
Starttaamo,
for
example:
• Starttaamo-­‐week,
including
Gamespring
event
• Mobile
Mondays
(a
few)
• Somepitching
Live!
• Oulu
Open
Hack
(twice?)
• Nordic
Panorama,
Transmedia
Hackathlon
• Ohjelmistoyrittäjät
• Socializing
Friday
(twice)
• Android
Oulu
• Finnmob
Open
Bar
• Startup
Sauna
warm-­‐up
(twice)
• Peer-­‐coaching
events
(many)
• Exit-­‐workshop
with
KPMG
• Microsoft
Geeks-­‐with-­‐Slates
• Countless
information
sessions
etc
kept
for
students
and
other
visitors.
• etc
• etc
Almost
all
events
have
had
public
access

27. Highlights
May
2011-­‐Dec
2012
• Great
media
relations
&
coverage
• Two
visits
by
the
Wallstreet
Journal,
plus
number
of
visits
by
national
newspapers.
• Recently,
most
coverage
was
diverted
to
member
companies
(no
need
to
pitch
Starttaamo).
• Group
of
Brittish
journalists
visited
us
in
Summer
2012
• Boostery.
• Networks
and
cooperation
with
• Business
Angels
Finland
• SomePitching
• Hub
Helsinki
• Aalto
Startup
Sauna
• Finnmob
• Founder2be
• A
lot
of
business
development
and
matchmaking
done
in
background
(ask
the
companies)

28. Highlights
Jan
2013
onwards
• Great
events
• Peter
”Mighty
Eagle”
Vesterbacka
visit
Jan
2013
• Pub
Summit
event,
networking
towards
UK
• Series
of
Samsung
visits
Summer
2013
• Helping
others
to
succeed
(Startup
sauna,
Midnight
Pitch
Fest)
• Press
•
TechCrunch,
ArcticStartup,
Finnfacts,
Kauppalehti,
Kaleva
has
reported
on
us
Spring
2013.
• Now
hiring
1st
full
time
employee
• Run
day-­‐to-­‐day
activities
• Develop
Starttaamo
further
• Help
the
members
• A
lot
of
business
development
and
matchmaking
done
in
background
(ask
the
companies)

29. HINTA 150€
Tervetuloa MobileMondayn “Be Inspired” -kiertueen
VIP-tapahtumaan keskiviikkona 11.9 klo 13-16.
Ravintola Rauhala, Mannenkatu 4, Oulu.
Tomi Ahosen ja Alan Mooren “Communities dominate brands” kirja
oli vuonna 2005 mullistava näkemys yhteisöllisyyden vaikutuksesta
yritystoimintaan ja yhteiskuntiin kaikkialla. Tomi, Alan ja useita muita
maailman johtavia yhteisöllisyyden, joukkoistamisen, mobiilin ja yritys-
muutoksen avainvaikuttajia kokoontuu nyt Ouluun vaihtamaan
näkemyksiään tulevaisuuden muutostarpeista ja -mahdollisuuksista.
Tervetuloa mukaan tähän ainutkertaiseen tilaisuuteen.
LISÄTIETOA JA ILMOITTAUTUMINEN - KLIKKAA ALLAOLEVAA LINKKIÄ
http://www.eventbrite.com/event/7979560079
Tomi Ahonen
Forbesin valitsema maailman merkittävin mobiilivaikuttaja 2012
on kirjoittanut 12 kirjaa mobiilikehityksestä ja yhteisöllisyydestä.

30. Starttaamo ry
Peer support - Connections - Ecosystem

31. Summary
Entrepreneurship
is
about
doing
stuff.
Get
a
job.
Focus
on
sales
from
day
0.
Don’t
be
afraid
to
fail.
Manage
risk.
Connect
to
your
peers.
Get
help.
Team!

32. Who wants to be a millionaire?

34. Thanks.
Contact:
Teemu
Polo
teemu.polo@soljuva.fi
+358
40
565
4496