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Powerful Google Secrets
Hidden in Plain Sight
Ted Ricasa
President/COO
Three Powerful Tactics
1. Spy on the Competition
o Know What They Are Doing
o Know When They Do It

1. Track Industry Leaders
o Who Are They?
o What Are They Talking About?

1. Catch a Thief
o Set a Plagiarism Trap
o Protect Your Content
Technologies Required
1. Google Advanced Search
2. Google Alerts
Spy on the Competition
Instructions for Google
1.Monitor a Specific URL
2.Watch for a Specific Keyword
3.Notify Me as It Happens
5
6
7
Track Industry Leaders
Instructions for Google
1.Monitor the Internet
2.Look for a Specific Document Type
3.Look for a Specific Keyword
4.Notify Me ASAP
9
10
11
12
Catch a Thief
Instructions for Google
1.Monitor the Internet
2.Watch for My Content
3.Notify Me If You See It
14
15
Learn More
Search for
1.Advanced Search
2.Search Operators
3.Google Alerts
Powerful Google Secrets
Hidden in Plain Sight
Ted Ricasa
President/COO

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Google Secrets - American Society of Dental Aesthetics