Managing The Public Consultation Process V3

Managing the Public
Consultation Process

POWER MANAGEMENT IN ONTARIO
M A Y 1 3 TH 2 0 0 9

Ted Griffith, Vice President
© National Public Relations Ltd

NATIONAL Public Relations

 Vice President, NATIONAL Public Relations
 Canada’s largest and most successful communications
consultancy
 35 years in operations
 300 + professional staff in 10 offices
 Clients are Canada’s leading corporations, governments, and
NGOs
 Public affairs, corporate communications, media relations,
digital media, healthcare, marketing communications, public
consultation
 Developed Energy Conservation Week for OPA

© National Public Relations Ltd. Ted Griffith, Vice President

PUBLIC CONSULTATION EXPERIENCE

 15 years
 Transfer of blood supply management to Canadian Blood
Services
 Water & Wastewater treatment sites
 Energy in Ontario
2006: Ontario Supply Mix (Gov’t of Ontario)


2006: Enbridge Ontario Wind Farm


2008: Northern York Region – Gas Plant (OPA)


2008: SW GTA – Gas Plant (OPA)



Public Consultation - NATIONAL

 International Association of Public Participation (IAP2)
 Aggregates
 Right to Draw Water
 Pipelines for Oil & Natural Gas
 Transmission Lines
 First Nations concerns
SYNENCO – Northern Lights project


ENBRIDGE – various pipelines, including Alberta Clipper and Southern Lights


SHELL – Oilsands related


IMPERIAL OIL -- MacKenzie Gas Project


AESO (Alberta Electric System Operator) – Edmonton/Calgary transmission

line


Today’s Messages

“SOCIAL LICENSE” versus “SOCIAL FRICTION”
1.
2. The goal of public consultation is to foster balanced
discussion
3. It is not possible to over-communicate
4. The people you want to influence are not in the room


WHY CONSULT WITH THE PUBLIC?

 Statutory Requirement
 RFP Requirement
 Information Gathering
 Public Education Opportunity
 Managing Public Opinion

SOCIAL LICENSE TO
OPERATE


Social License

 Today’s society demands more accountability and
transparency – from both governments & corporations
 A by-product of this is called “Social License”
The consent of communities to develop a resource and extract value


This community consent must be acquired at the earliest possible

stages of a project and be maintained throughout its lifecycle

COMMUNITIES ARE DEMANDING THAT
ORGANIZATIONS GO WELL BEYOND COMPLIANCE IN
ORDER TO SATISFY THEIR EXPECTATIONS AND NEEDS


The Opposite of Social License

Social
License

Social
Friction


What Is Social Friction?

 A societal force operating on public planning processes resultant
from complex differences in the perceptions, values, and
capacities of interdependent stakeholders.
 Friction is the force that resists movement between objects in
contact.
Social friction focuses on the interaction between interdependent

stakeholders.
 It can be desirable:
When it provides traction to prevent planning or implementation from

going forth without due deliberation on stakeholder considerations;
 It can undesirable:
When it causes excessively slow or inefficient progression, or halts

planning or implementation altogether.

Denise Carpenter, EPCOR


Friction Factors

REDUCES FRICTION INCREASES FRICTION
Voluntary Coerced
Natural Industrial
Familiar Exotic
Not memorable Memorable
Not dreaded Dreaded
Chronic Catastrophic
Knowable Unknowable
Controlled by individuals Controlled by others
Fair Unfair
Morally irrelevant Morally relevant
Trustworthy source Untrustworthy source
Responsive process Unresponsive process


Social Friction & Power Generation

Voluntary Coerced
Natural Industrial
Familiar Exotic
Not dreaded Dreaded
Knowable Unknowable
Fair Unfair


What Effective Consultation Will Do…

Voluntary Coerced
Natural Industrial
Familiar Exotic
Not dreaded Dreaded
Knowable Unknowable
Fair Unfair


Consultation Attempts To Achieve Balance

Social
License

Public Consultation Process

Social
Friction


What Activists Will Do…

Voluntary Coerced
Natural Industrial
Familiar Exotic
Not dreaded Dreaded
Knowable Unknowable
Fair Unfair


The Evolution of Social Friction

Creative Crooked
Honest


WHY CONSULT WITH THE PUBLIC?

 Statutory Requirement
 RFP Requirement
 Information Gathering
 Public Education Opportunity
 Managing Public Opinion


The Principles of Public Consultation

 You cannot over-communicate
 Whatever you say …
Can and will be used against you


 Listen
 Be seen to listen
 Let it be known that you are listening
 Respond, thoughtfully
The People You Want To
Influence Are Not In The
Room


The People You Want To Influence

• Views can be
For strongly held
• Hard to influence

• Views are often
strongly held
Against • Not easily
influenced

• Views are not
strongly held
Quiet • Most able to be
influenced


Tools of the Trade

Assessment Action Plan
Stakeholder

Key When will Team
How How How How will we
issues, we member
supportive? affected? influential? engage?
concerns engage? responsible

Stakeholder
A

Stakeholder
B

Stakeholder
C


Tools of the Trade


Tools of the Trade (2)


Thank you

Ted Griffith
Vice President
NATIONAL Public Relations
310 Front Street West 5th Floor
Toronto ON Canada M5V 3B5
Direct (416) 848-1373
Main (416) 586-0180 x 273
Fax (416) 848-1413
www.national.ca


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