The document summarizes key metrics and audience insights for the hashtag #ces-aggregate during a report period in January 2013. It found that the hashtag had 20,167 shares and an unique audience of 11,818 people, with a potential reach of 18.7 million impressions. The audience was majority male, between ages 26-35, located primarily in New York, and active on social media platforms like Facebook.

1. #ces-aggregate Audience Report
Key Metrics: #ces-aggregate | January - 7 - 2013
#ces-aggregate had 20,167 Twitter shares during the report period. PeekAnalytics identifies and maps the
Total Audience
digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,
20,167 Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
11,818 59% content.
Report Name: #ces-aggregate
Report Date:
Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 18.7M social connections across their social
18.7M graphs.
Audience Demographics
Insights :
-*Statistics based on 82%
of #ces-aggregate's
followers, whose sex we
were able to determine.
SEX
1

2. Audience Demographics [continued]
Insights :
- 41% #ces-aggregate's
audience is between 26 -
35.
- *Statistics based on 22%
of #ces-aggregate's
followers, whose age we
were able to determine by
identifying through social
AGE RANGE profile or public records
data.
Insights :
Report Style: Share Report - Compared to the average
#ces-aggregate's female
Report Name: #ces-aggregate followers tend to be more in
the 36 - 45 age range.
Report Date:
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
#ces-aggregate's male
followers tend to be more in
the 26 - 35 age range.
MALE
FOLLOWERS BY
AGE
2

3. Audience Geographic Insights
Insights :
- #ces-aggregate has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.
TOP CITIES
Insights :
Report Style: Share Report - #ces-aggregate has a
higher percentage of
Report Name: #ces-aggregate followers from New York
than the typical Twitter
user.
Report Date:
TOP
STATES/PROVINCES
Insights :
- #ces-aggregate has a
higher percentage of
followers from USA than
the typical Twitter user.
TOP COUNTRIES
3

4. Audience Social Media Usage
Insights :
- #ces-aggregate's
consumer audience is
active on at least 17,287
social profiles and/or blogs.
SOCIAL MEDIA
USE
Insights :
Report Style: Share Report - 84% of #ces-aggregate's
followers have Facebook
Report Name: #ces-aggregate profiles.
- #ces-aggregate's has
more followers who use
Report Date: Quora than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
Insights :
- 30% of #ces-aggregate's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
4