This document discusses strategies for expanding a company into new markets globally. It provides examples of two companies that successfully expanded internationally - one in broadband access that grew to 150 cities in 15 months, and the other in lending that expanded to 9 countries by 2014 and achieved 300% lending growth by 2015. The key lessons highlighted include growing within your means, understanding regulations and barriers in new markets, knowing your customers, having the ability to serve them, starting with small tests, and building a blueprint before going big with an expansion.

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Expansive Horizons
Entering New Markets

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Quick intro
Jon Soberg
Managing Partner, Expansive Ventures
Former Partner at Blumberg Capital
- 60 Investments
- 35 Boards
- 5 continents
A few sample investments:
- Kreditech (Germany)
- SocietyOne (Australia)
- Cyvera (Israel) – sold to PANW
- Credorax (Malta)
- Addepar (Silicon Valley)
- 1-Page (1PG- public in Australia)

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The Favorite Topic in Silicon Valley

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Here’s What the Headlines Don’t Say
0.0001%

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What Does World Domination Take?

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Is This You?

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Do You Have the Team?

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Enough Capital?

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There are Different ModelsPatternofGrowth(Resources)
Local Global
ConcurrentStepwise
Geographic Coverage

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A Couple of Stories…

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Company #1: Broadband Digital

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Month 6: Product Launch
Number of User Registered in the First Week:
1,500,000
Public market values for broadband users: $2,000 / user

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Month 9: National Network (48 cities)

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Month 15: Scale (150 cities)

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Month 18: The Decision
OR
Raise $50M at $200M Valuation
Sell for $250M

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The Outcome

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Company #2: Kreditech

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December 2012: Series A

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2013: Expansion

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Growth Template
Regulatory Qualification
Analysis of Competition
Licensing & Setup
Seed Marketing & Model
Development
Launch

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2014: Initial Scaling
Countries: Poland, Spain, Czech Republic, Russia, Mexico, Australia, Peru, Dominican Republic, Kazakhstan

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2015: Growth
Funds
• Raised $220M, with more coming
Lending
• 300% lending growth
Revenue
• $100M run rate
Team
• 220 to 500 people

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And Launching in…

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What can we learn from this?

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Grow Within Your Means

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Regulations and Barriers?

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Know Your Customers

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Do You Have the Ability to Serve Them?

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Don’t Buy Swampland in a “Land Grab”

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Start with Small Tests and Collect Data

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Build Your Blueprint

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Go Big……
Go Smart