1. Run Your Business.
Be Happy.
Don’t Die.
Flickr Photo: JD Hancock
Jared Goralnick Adam Metz @technotheory @themetz

2. Be productive. Don’t die.
Tweaking your tools.
Hacking your time.
Run Your Business. Be Happy. Don't Die. 2

3. TWEAKS
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 3

4. Social Networks
please do not mail me
please do not e-mail me
please do not text me
Save Preferences
http://notifymenot.com
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 4

5. Notifications Off.
http://bit.ly/mobileoff
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 5

6. Archive
Run Your Business. Be Happy. Don't Die. Flickr Photos: alabut, yuan2003, rajue @technotheory @themetz 6

7. Delete
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 7

8. Stop Checking Email
http://awayfind.com
Run Your Business. Be Happy. Don't Die. 8

9. THE RAW NUMBERS
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 9

10. The Magic Number? Under 48
The Berlin “Elite Players” Study
Ability-stretching Works
Work-blocking (Morning/afternoon)
Busyness / Exhaustion is the economy
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 10

11. Working for Yourself? Rule of Thirds
Marketing
Sales Finance/
Ops
Client
Delivery
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 11

12. What’s Being Automated?
Sales Ops
Marketing eCommerce
Every time you unsubscribe, you save 2.6 hours.
Every task you automate, you save anywhere
from 4–86 hours, per year. By automating 10
tasks, you save a minimum of a week.
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 12

13. The “Big Ugly”
Hate it? Dreading it?
Do it between 8 and 11am, before
everything else. Rest of day = cake.
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 13

14. The Email Game
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 14

15. TearDown
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 15

16. Systems – Which Ones?
Sales and Marketing/eCommerce
» Infusionsoft
» WebMarketingMagic
» Salesforce/Hubspot or
Salesforce/Marketo
Finance
» QuickBooks or Freshbooks
» FreeAgent for calculating cashflow, and runway
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 16

17. System Time
How Much Time Per Day?
Every-40-Days Planning Session?
» A John Maxwell Thing
» Planning 34 business days at a time
Plan marketing at least 100 days in
advance
» Campaigns need at least 12 weeks runway to
“breathe”.
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 17

18. TECHNIQUES
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 18

19. Purge Your Mind
Sit still, and make a crazy long list
Achieve “Mind Like Water”
http://snipr.com/makealist [Technotheory]
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 19

20. Measure. Measure. Stop.
Flickr Photo: tyla Flickr Photo: leoplus
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 20

21. 50/10 (50 min work, 10 min rest)
Flickr Photo: lwr
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 21

22. In the Stream, Out of the Stream
Get your value
and then get
AWAY.
Flickr Photo: bullish1974
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 22

23. Unplug
Flickr Photo: ppdigital Flickr Photo: mark78
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 23

24. Cone of Silence + Batching
Start a Task
“Cone of Silence”
Don’t Multitask
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 24

25. The Essential and the Incidental
Decide on your goals
Group together
the incidental
Flickr Photo: OceanView2008
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 25

26. Learn your Circadian Rhythms
Schedule around your body’s cycle
WIDE AWAKE DEAD TIRED
Thought-intensive, Bite-sized tasks and those
creative tasks that require movement
Flickr photo: Fabbriciuse Flickr photo: Skantzman
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 26

27. Be remarkable not productive
http://bit.ly/remarkablenotproductive [Technotheory] Flickr photo: Felicia McCaulley
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 27

28. http://tinyurl.com/
tsccoach
Bay Area only,
or you fly here.
Worth $500
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 28

29. awayfind.com/a/
socialconcept
Yearly Pro:
$125
Run Your Business. Be Happy. Don't Die. @technotheory @themetz 29

30. Let’s keep in touch!
Jared Goralnick Adam Metz
jared@awayfind.com adam@thesocialconcept.com
@technotheory @themetz
Slides designed by Keith Ludlow, mary.mcnamara@infusionsoft.com
AwayFind Director of Design
Run Your Business. Be Happy. Don't Die. 30